61. I’m Done. -Jordan Berry

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Episode Transcript

hey what’s up guys it’s jordan with the
laundromat resource podcast this is
show 61 and i’m done
i’m done i’m not done with laundromat
resource i’m not done with the podcast
but today i’m pumped that you’re here
because i’m going to tell you what i’m
done with and why i’m done with it and
what we can
do about it and this is not the show
that i was
anticipating on launching
but i’ll get into why i am doing this
show today and how this
came about and why i think it’s so
if you have anything to do with the
laundromat industry right now
or if you’re thinking about getting into
this industry and this is something that
i don’t hear anybody else really talking
about again
and i uh i don’t know i just think it
needs to be talked about so we’ll see
how it goes but i’m
uh i’m done man it’s not happening
anymore so we’ll get to that in a second
but real quick i just want to remind you
we have webinars going on
every single week and i just want to
remind you about one that’s coming up
on july 1st july 1st at
four o’clock pacific time seven o’clock
time and that one is going to be with
alex jakowski from since he was on the
a couple of weeks ago and awesome
interview very cool very cool company
got some interesting things going on
a lot of you guys i know reached out to
me and reached out to them
uh to hear about what they’re doing
right now within this industry
and uh this should be a really cool
webinar so even
if you’re not in the market for some
kind of business management
system uh it will be a good one to come
just talk about what’s going on with the
future of this industry
so you can check that out at laundromat
resource.com events
again that’s july 1st uh and but also we
uh we have webinars going on every
single week so come join us
for those they’re free they’re always
live and in person
so get excited about that and come join
sign up for that one it’s gonna be a
really really good webinar okay
enough with that and uh you know we we
have an ad that we’ve been running
um yeah i call it an ad but really i
mean it’s
it’s something that uh that i really
believe in that a lot of you guys have
jumped on board and i’m not gonna play
the audio of this ad
it’s for atmosphere tv it’s um man it’s
incred let me just say this i’m gonna
put a link to
you know the events i’m gonna put a link
to atmosphere tv
and everything else we talk about in the
show notes if you’re on youtube it’ll be
down in the description the show notes
are at laundromat resource dot com
show 61 show six one um so check all
those out but
let me just say this about atmosphere tv
if you’re a laundromat owner
and you don’t have atmosphere tv
just get it okay just go get it the link
down below
will give you access to it for free
they’re gonna send you
um an apple tv to hook up to your tv
and that will be free and so just sign
up for it because it’s going
to uh revolutionize your laundromat i
know a ton of you guys are already using
it and
you know i’m using it it’s it’s awesome
so just go do it okay and if you’re
looking to buy a laundromat
just plan on having it in your
laundromat when you get it okay
enough of that because i really want to
jump into what we’re talking about today
uh because well let let me just
back up a second and tell you where this
episode came from okay
so uh recently uh last week i
my brother sent me a text he’s like hey
master class if you haven’t heard a
pretty cool i’ll put a link down below
there’s a bunch
of courses in masterclass that you can
it’s it’s pretty awesome so anyways he
texted me and said hey they’re having a
father’s day special
where you know if you buy one you get
one free to give as a gift
you want to go and have these so we went
into halfsies for masterclass
and i started checking out the different
classes a lot of
cool cool classes from everything across
the board
um including if you’re a chess nerd like
me they have chess class
i think gary kasparov uh teaches that
one anyways there’s there’s a ton of
stuff on there from a lot of different
um pretty well-known people in their
niche right so the first class that i
was by an author that i’ve read some
books um
like drive and win and there’s
uh i forget the one on selling but
anyways i’ll put links to all these down
below too because they’re really really
good books
by daniel pink and uh so he was teaching
a class on selling
and i consider selling a pretty weak
spot for me
i’m just not very confident in selling
i was like you know i it would probably
be a good thing to invest
a little bit of my time into learning a
little bit more about selling i’ve read
books on selling i’ve listened to
podcasts on selling
so i thought you know i’ll take this
master class and see what i can glean
from that maybe get a little bit better
that’s my goal
every time i’m you know watching a video
or reading a book or a blog post or
whatever magazine whatever
just get a little bit better at whatever
you know they’re talking about do a
little bit better job
so um so i started listening to it
and again i have a little context with
him i i’ve read a couple of his books
very good again links down below if you
want to check those out but
um this master class he started talking
about what i
uh what i now know is a relatively
uh well-known and basic economic
called information asymmetry
but for me i never heard that word
before and
i never really heard that concept before
and as he
started describing what information
asymmetry was
in terms of sales uh it really
really uh hit me pretty close to home
and it hit me pretty hard
so he went on you know the way that he
kind of introduced it was you know there
are some studies about
you know what’s they asked a bunch of
people what’s the first word that comes
to your
mind when you hear the word sales and
like something like 20 out of 25 of the
the top words were all negative and you
know i think pushy was the number one
word by far
and like slimy sleazy those kinds of
words came up a lot
um and uh they you know they asked
you know what’s the what what picture
comes to mind when you hear the word
um you know and it was generally
speaking like you know a middle-aged
you know man who’s you know like a used
car salesman type and they’re saying
interestingly it was never not even one
did the image of a woman come up and
sail so i thought that was kind of
interesting too but not super relevant
to what we’re talking about here
so uh he was saying that you know that
image of sales you know a lot of it came
about because
you know a pre pre
we have access to information about
anything pre
internet uh there was what was called
asymmetry and basically what that means
is one side of
a a negotiation one side of us
you know a sale has more information
than the other side so maybe they’re
like the expert
they know everything there is to know
about whatever and
uh you know that the the per generally
the buyer
relies on that information to make an
informed decision which
gives obviously the salesman uh
a huge advantage to be able to influence
and direct
the sale in the way that you know they
think it should go whether it benefits
the buyer more
or the seller more or both or whatever
the case may be right
but that makes people feel like they you
they’re at some at the you know they
rely on someone else they don’t have
control over the situation right well
then the internet came about
and information was available anywhere
so he was talking about how you know i
got a friend who’s a who’s an er doctor
and he you know he he he’s complained to
me about man people come in and say
hey here’s what i think is wrong you
know i went on with webmd
and i did all this research right and he
was saying you know we
there’s that informational asymmetry
is not present in a lot of places that
it used to be present anymore because we
have so much
information now as buyers that
you know even though a seller may have
more information than us
we generally speaking have access to a
lot of that information
well here’s why it really hit home with
originally and then the more i thought
about it
the more it started hitting home with me
you know just kind of fair warning for
anybody listening to this podcast
out there today’s episode i’m just gonna
try to be blunt okay and i’m just going
to kind of speak my mind as is and
you know it’s as much to communicate my
thinking about the state of our industry
as it is to provoke a discussion so i’m
going to head over to the
forums i’m going to go to the laundromat
forum i’m going to start a forum
and i’ll put a link to it in the show
notes i’ll put a link to it in the
description in youtube
in case you want to come over and chime
in but i really genuinely want to hear
what you have to say about
these things that i’m talking about
because you know i i i don’t think that
this whole principle is brand new to me
so i don’t think that i’m necessarily
an expert on this but i wanted to share
this because i
it really provoked strong thoughts and
feelings in me
and i’m in conversations i’ve had with
other people i know
will identify with this and some of them
are very influential people in our
industry so
here’s how it originally hit me was man
that was totally my experience when i
bought my first laundromat
right and a lot of you guys have heard
my um
my story and um
you know if you haven’t you can check
out i’ll link to a couple i’ve been on
basically two i’ve told my story on two
different episodes so i’ll link those um
the first one is episode one so if you
wanna just go check that out you can
um my my story in the podcast um
but i’ll link to those but my story
basically is i didn’t
have info there was total information
asymmetry going on
when i bought my first laundromat i
relied solely on the broker because i
didn’t know there wasn’t a ton of
i could find online and i didn’t know
anybody else in the industry who could
really help me out and i couldn’t find
and so that did not turn out well for me
and i ended up losing a lot of money and
suffering a lot of heartache
but that so so that really hit me there
and i was like man and that’s still
to a degree to people i still talk to
people in my
coaching and consulting i still talk to
other owners who that’s happened to or
something similar happened to
you know them where they were kind of
sold one idea of what owning a
laundromat would be like and it turned
out to not be the case for them
okay so that’s still there um a little
there’s some great brokers out there i’d
like to think i’m one of them
but there are some other really great
ones out there so that’s not all brokers
are going to take advantage like that
but the one i
ran into did okay so
that is how it originally hit me
but then i started thinking more about
industry and i
i think that there is a
culture that has tried to protect
within our industry informational
and where a select
select experts or select uh
in crowd has information that has tried
to kind of
keep it i guess out of the general
population’s hands now this is going to
sound strong and i’m going to
use strong words to kind of communicate
the point
um and i think it’s i don’t i don’t even
know that it’s necessarily intentional
but i do think that you know when i talk
our industry being in the dark ages i
did an episode
about um data and using data and i’ve
talked about how we’ve been
kind of in the dark ages a little bit in
our industry
well i think this is another way that
our industry has really lagged behind
the rest of our society
um where there’s not um
you know informational transparency
throughout which there
there should be i think so i’m gonna
give you a couple of
kind of examples of this and i’m going
to just
again be blunt and and i want everyone
to hear this
as i want our industry to be better
i want our industry to move forward to
get to the next level
and i think by saying these things it
will cause
all of us to really confront some of
these things and maybe they’re not true
maybe we confront them
and i’m i’m missing the mark here and
i’m totally open to that but maybe we
confront them and see some ways that we
can kind of get
better uh with this okay with all that
i want to tell you that i am done having
some of the conversations that i’ve been
and hearing some of the conversations
that i’ve been hearing
sort of behind closed doors or being
private conversations
because i think there’s this growing
frustration that’s building and nobody’s
communicated this publicly that i’ve
seen or that i’ve
heard and i think it needs to be said
it’s brewing under the surface with a
lot of laundromat owners
and uh and i and i do mean kind of a lot
and a lot of well-established owners
well-respected owners
and i think that uh you know by saying
this my hope is that we start having
conversations around this
okay so
i want to have the conversation here
with you all right and i want
if you if you can i don’t know who you
are where you’re coming from what
perspective you’re coming from and maybe
you’re brand new into the industry and
you’re like
what am i getting myself into right well
don’t don’t be scared away this is just
some kind of housekeeping business
but i think it’ll be interesting for you
to listen into if you’re not
in this industry yet um okay so
just you know at by way of housekeeping
let’s if you if you possibly can
try to hear me say what i’m gonna hear
from my desire to
further our industry to keep us you know
elevating our industry to keep us moving
forward in this industry okay because
that’s my
desire my desire is not to put anybody
my desire is not to you know attack
but i do want to say some specific
things about some specific groups of
and and my hope is that it’s for the
betterment of
those people it’s for the betterment of
laundromat owners and it’s for the
betterment of our industry as a whole
okay so i want to start um okay
i kind of already mentioned my story
with brokers and i think that there is
there’s some problems with our brokerage
system i think in general across the
board but especially i think
in our industry and there’s not really
accountability to agents there’s not
really a rating system for
um agents or brokers that i’m aware of
for our industry
specifically and maybe that’s something
that laundromat
resource can do uh down the line is
that way we can identify who the good
people are like i want
you to work with the best people you
possibly can i want to work with the
best people i possibly can
and and in order to do that i think it’d
be helpful if we
communicated with each other who the uh
who the best people are to work with and
well you know whether that happens
through laundromat resource or some
uh you know some other venue that’s fine
my again my goal is not to
you know have a lot of my resource
necessarily be the end-all be-all of
everything but
my goal is more to help people get into
this industry
the right way the first time because i
always say sky’s the limit if you do
to help you know owners optimize their
businesses so not only are they making
more money but they’re also
you know we we are also serving more
people in our community and serving them
and also to help us laundromat owners
scale our businesses if that’s something
that we want to do
not only again so we can make more money
but also so that we can serve
more people provide value for more
okay so uh all right i i wanna
you know so the brokerage system i mean
that’s that’s one
thing that i think needs to be worked on
um i don’t necessarily
know uh if there’s a platform out there
both can and will be willing to set up a
rating system
for agents or brokers i i know a lot of
my resource would be willing to i don’t
know that we have the
you know the the traffic you know
yet to be able to do that and the
authority to be able to do that
but maybe down the line that’s something
to be open to but i want to talk to
and about distributors for a second now
i want to say
right up front that i know
a lot of distributors and i’m not
specifically addressing
um distributor sales people
i have a lot of friends who are
distributors in fact i’m a business
with a really great distributor i think
distributors can be a huge
asset to your team in buying you know
and buying a laundromat or
in upgrading your laundromat and so
this is not to put down distributor
sales people what i want to address
is the distributorship model
okay and i think there’s a really big
with the distributorship model and it
has to do
with this information asymmetry and it
has to do with
price transparency there is no price
transparency when it comes to
laundry equipment there isn’t any you
know even
the sleaziest of all sleazy you know
traditionally speaking
uh used car salesman type thing
you know even that industry has figured
out that it does not serve
anybody not the customer and not the
sales people
to you know to have this dynamic of
you know one person having more
information than the other and
currently in the distributorship model
in our
industry there is no way to find out the
price of
equipment unless you go talk to a
distributor they work up a quote for you
and if you want multiple quotes it’s
it’s quite a bit of
work it’s quite a bit of effort to to
get all that squared away
right and you know even in the used cars
business you can
go online and find a a price on a used
right and they’ve been able to figure it
out why can’t
we why can’t we
and the reason i bring this up um
for it’s for a couple of reasons number
one if you are a distributor out there
and again i’m not talking to the sales
people i’m talking to the owners of
these companies i just want to
you know i’m sure you’re aware but in
case you’re not i just want to let you
that that is a dying business model
and hopefully you
are in the process of figuring out a
better way to do business
with laundromat owners because right now
this is not a beneficial model for
laundromat owners and that turns out
that it’s not a beneficial model for
distributors either
okay so and if you’re a laundromat owner
i just want you to know that this is not
a beneficial model for you
for for us to not know how much
equipment costs
from one you know geographical area to
from one you know uh you know one brand
of equipment to another
that is not a good thing for us that
gives the distributor a lot of leverage
over us and and
you know that’s not going to change
unless uh well i’ll talk to you about
how i think we can
change that as owners but i just want to
put it out there for distributors
it would be a good time to be thinking
about different ways of having
this having a better business model if
you find yourself in that shoes because
that is a
dying business model and your business
die if you continue to try to operate
that way
i don’t think us laundromat owners are
going to stand for it too much longer
and there’s already conversations
behind the scenes about different ways
of doing it and
you know quote unquote disrupting for
lack of a better word
that model so i just i feel like that’s
not been said anywhere i’ve never seen
it set anywhere
and um i just i want you to know that i
think that
owners will be served better with more
price transparency
but also i think it’s better for the
distributor business
um if there’s more price transparency
right so that’s one way that this
information asymmetry has presented
itself in our
industry and it’s not the only way now i
i want to again say because i want to
address the coin laundry association
they’re kind of
they’ve kind of been the gatekeepers of
information in our business for a very
long time
like decades i’m i’m sure um so
but but i think there’s some problems
with the cla but i want to preface this
saying i’m not opposed to the cla and
i’m not even yeah i’m not against the
cla at all in fact i
hopefully i have shown that because i
had you know brian wallace the president
and ceo
of the coin laundry association here on
this podcast i also
you know along with dave laundromat
millionaire men’s
did a live q a on my laundromat resource
youtube channel uh not too long ago and
so i’ve invited
brian wallace and the cla and cla
board members onto the podcast um so
i’m not opposed to the the coin laundry
with that said i
i’m disappointed uh to just to be frank
and i know that i’m not the only one
and there’s a lot of grumblings about
this kind of under the surface and
especially with
a lot of owners that are pretty well
connected in this industry
and there’s uh some discontent there
and i want to bring it up not to
diminish what the coin laundry
association is and what it’s done for
our business i think it does some great
things a couple of things just to kind
you know lead off with some positive as
i you know
they brian wallace and in the cla
for laundromats during you know during
this last pandemic stuff to help keep us
essential and during the quarter crisis
you know from what i hear that they they
were in there you know
speaking up for us which is awesome um
and then
you know also i really like that they do
you know they they take polls and
surveys of
laundromat owners and um make that
available for purchase which you know
again if you go back to
the the episode i did on on data and the
importance of data for us as laundromat
um you know having data like that can be
super valuable so uh so i do think
they’re doing some great things
in that regard however uh there
there’s just some things that i’m pretty
disappointed in
and and it’s not necessarily only the
um there are some specific things that
i’m disappointed in
but it’s also kind of the mindset and
i’ll explain what i mean
by that in a minute um but i also you
know just kind of
go back to the distributorship model
i as well as yeah other and i don’t want
to name
anybody because you know it’s i
i’m on the spotlight right if i’m wrong
about this i am willing to be wrong
about this if i need to be corrected
willing to be corrected um and and
nobody else needs to be in there but
there are other people who feel this way
too just
you know so you know just so you know
it’s not just me kind of going crazy
over here
but you know i feel like the coin
laundry association has been for a very
long time in a
in a position where they could advocate
for owners in terms of the
distributorship model and they’ve chosen
not to do that and i’m sure they have
great reasons for that
but it makes me and
others question
how much is the coin laundry association
in association for laundromat owners and
how much is it
in association for laundromat owners but
first serves vendors and i
i say that full well knowing that
that is kind of an upsetting question to
and i know that full well that you know
brian wallace the members of the cla
will probably be offended by that
however i say it again in the hopes
that we can have a discussion about this
try to hash this out because i think if
that those conversations are happening
behind the scenes if they’re happening
kind of
underground it’s not going to do us any
good but the conversations
are happening and they need to be
brought to light
because if they’re not brought to light
it’s not going to help us as an
industry move forward and my whole goal
with all of this is to start addressing
some of these
issues to help move us forward
so i say this full well knowing that it
is kind of an offensive question and and
i understand
uh anyone who might take offense to that
um but i say it anyways because i think
it’s important that we discuss about it
and again i want to invite you to come
have a discussion anybody
uh who wants to join this discussion um
head to the forums laundromat
forums and click on the laundromat forum
and come join this discussion i’d love
to hear what you have to say about this
and everything that i’m talking about
because i think it’s important
discussion okay but i want to give
another example i have a few
different examples that i could give but
i don’t want to like harp on the cla
but i want to talk a little bit about my
and it’s again it’s not just mine but
but i’ll speak specifically of my
perception of
the cla in terms of
um the mindset that i have observed or
at least
that i’ve perceived to have observed um
with the cla okay and i’m gonna use an
example that
again i’m gonna i’m gonna use it full
well knowing
that this could very well sound
like me whining or complaining
and and i’m going to say it anyways and
i’m going to say it knowing
that it’s not going to make me look
and that’s why i’m using this specific
example because again i’m not trying to
harp on
distributor model or coin laundry
association i’m trying to help move this
industry forward right so i’m going to
share this example because i know it
doesn’t make me look great either
but i want to share it anyways in in
in illustration of my
perception of the mindset of
the cla and when i say the cla
i don’t mean necessarily brian wallace i
mean the cla
in general and that kind of includes
members of the board
now when i hear um always always this
always comes to me from
second party it’s come from from
different sources
who you know are reliable sources but
when i hear
about you know things that are said
about me or about laundromat resource
a lot of what i hear is who is this guy
he came out of nowhere what you know who
does he think he is
right and there’s kind of this air of
you know who’s this new guy
and to be perfectly honest with you i
think that’s a legitimate question and a
legitimate perspective because i did
kind of come out of nowhere i have no
i mean i own a couple laundromats but i
have no like
credentials or anything like that that
you know would justify me having any
kind of like real
influence in this industry and i
acknowledge that
i did kind of come out of nowhere and
you know from what’s been told to me and
again never to my
face or never nobody from the cla has
ever had a conversation with me
that i haven’t initiated outside of that
live q a which
dave laundromat millionaire mins who’s
awesome initiated that so
the cla has never initiated a
conversation with me about anything
but um my
their perception from what i understand
again this is secondhand knowledge
um their perception basically is you
know who is this guy
he doesn’t deserve to have a platform
probably totally legitimate okay i’m
just gonna acknowledge that up front
probably totally legitimate
however however
my perception of this is
if i can come out of nowhere and within
a year
to a year and a half have the platform
that laundromat resource has
and have the influence that laundromat
resource has had on the industry
by having great people on the podcast
that should be worrying for our industry
it should be worrying that somebody like
me can come in
and have any kind of influence on this
industry and it tells me that there’s
something that’s
missing something that’s missing that
laundromat resource is hitting on
at least a little bit and that’s what’s
caused it to have some traction
and as uh
as i’ve been thinking about it um here’s
one of my disappointments
and here’s kind of the mindset that
that has struck me through my
personal experience with laundromat
and the coin laundry association is this
i have reached out to brian wallace
who’s agreed to come on the podcast
and do live q a i’ve reached out to
other board members
who none of well one of whom i think
has come on the podcast and the rest um
haven’t for various reasons and
in again nothing has been reciprocated
okay and again this is the part where it
just can kind of make me sound whiny
that’s totally fine
the point to me isn’t that they haven’t
or even promoted the fact that they were
the podcast or on the live q a they
haven’t done that at all
so from my perspective what that feels
is they want access to the laundromat
resource audience
but they’re not willing to reciprocate
now again might sound whiny
it’s not my intention my intention is
to illustrate the
my perception that the mindset of the
coin laundry association is that they
have been
in the the the gatekeepers of
information about this industry and they
have every intention
of trying to remain that and that to me
is concerning
not because they won’t let me play with
them on their turf
that’s concerning to me because that is
not the way the world
works anymore the world is much more
collaborative now the world is much more
we we need more voices into our industry
and we’re going to talk more about that
here in a little bit
um but we need we need more people
speaking into
our industry we need more iron
sharpening more iron
uh we need more people with platforms
and with voices and with
wisdom and knowledge and experience to
not less and so what that
tells me that
the the mindset of the cla that they
they have not reciprocated anything with
is either number one
they are they they don’t feel like
i you know they’re just kind of
sloughing me off i guess basically like
not a big deal
not a threat to us whatever and again
i’m not trying to be a threat to anybody
i would love to collaborate
but that’s one option right for why they
wouldn’t have reciprocated
and if that’s the case then i don’t feel
like that’s a great
mindset to have because again i think we
need to
be having more conversation if there’s
anybody who has influence in this
then we should be trying at least to
have conversations together
be trying to help each other to help
this industry get better
if that’s the goal of our organization
is to help
laundromat owners the individual owners
and operators
to to thrive in this business
if that’s the goal okay so it’s either
another option could be that they feel
um and if that’s the case then i
feel like that’s missing the point
right my goal is not to threaten
anybody my goal is to work with people
to elevate this
industry i think that we’ve shown that
not only by
working with you know not only by
inviting them to
be a part of what we’re doing but also
by partnering with a lot of other people
including all the people we’ve had on
the podcast including
you know doing live q and a’s with dave
manns including doing
you know webinars with alex from sense
and and on and on i mean
we’ve collaborated with all kinds of
people who have a voice in this industry
and so i think that if that’s the case
if they feel threatened and they’ve
missed the point
entirely the only other option i can
think of as to why
nothing has been reciprocated is
if they feel like what i’m doing is
hurting the industry
or they don’t agree with things that are
said or done
with through laundromat resource and if
that’s the case and
i’m if i’m an organization that’s kind
of been the
the gatekeeper the watchdog of the of
the industry
then i want to initiate a conversation
with somebody that i feel like is
the industry that i’m kind of in charge
of right
but that hasn’t happened either so
again the mindset for me of
my from my perception of the mindset of
the coin laundry association
is a little bit
it it’s a little bit worrying to me
and it feels very much like a fixed
mindset not an abundance mindset
and that is not
the kind of mindset that i want us to
have as an
industry and i don’t want the cla to
have that i want them to have an
abundance mindset because i think that
they have a lot to offer our industry
and i also think that laundromat
resource has a lot to offer our industry
and dave men’s has a lot to offer our
industry and ken
barrett has a lot to offer our industry
through the laundromat how-to and on and
on and on and
you know some of the guests we’ve had
that have platforms in this industry
there’s a lot to offer right
so that is a little bit of
the okay let me tie that all in with the
asymmetry right if that mindset is
you know we don’t want to collaborate we
you know and
and my perception has any shred of truth
in it that they
want to be kind of the gatekeepers of
the information of this industry
then that smells to me like
information asymmetry that feels to me
like they want to have
an unbalanced relationship with
laundromat owners
and i don’t think that that
will work i don’t think that that will
and i already am hearing and seeing
rumblings of discontent
and other plans being made
um i’ve been approached uh with
some other possibilities and uh
and i have no interest in pursuing
you know anything rival or anything like
but that that underlying discontent is
okay so that is a very uncomfortable
to have especially one side especially
there’s nobody else here
to counter any of those points and again
that’s why i want this conversation to
keep happening head over to the forums
laundromat resource.com
forums click on the laundromat forums
and join us over there there’s also a
to this specific forum post if you want
to join this conversation
and i just want to acknowledge that i’m
not necessarily saying that i’m right
but i am saying that that has been my
perception and that has been the
perception of
others as well and that conversations
like that are happening
but not in public and i think in order
for us to move forward
some of these conversations need to be
more widespread not behind closed doors
so here’s my attempt at having it and
hopefully again hopefully the spirit of
wanting these conversations to help all
of us
to get better you know i’m not i’m not
beyond criticism
and a lot of my resources not beyond
criticism obviously
if you’ve been on any of my youtube
videos you see that there’s some
about me and about laundromat resource
um so you’ll see that
okay so enough with that i i wanted to
kind of bring that up there’s there’s
some other stuff um
but it kind of the point’s been made
okay so let’s have a discussion about it
i’d love to have a discussion about it
um i also want to bring up just very
quickly there’s another
definition of information asymmetry that
i want to just kind of put out there
and it’s when one party’s actions
can’t be observed or aren’t observed by
the other party and that
you know that means somebody’s acting
you know behind the scenes where you
know the other party doesn’t know
and i i’m not
i feel like right now i’m just trying to
like i feel like i’m almost kind of
picking a fight with everybody and i’m
not trying to pick any fight so
um but i want to bring up because
this came up in the data podcast episode
i want to bring up
that there are things happening in our
with manufacturers that i’m not
fully aware of what’s going on and i
don’t know who is
i’m not privy to any information nobody
from a manufacturer has
ever reached out to me except for if i’m
like late for a loan payment they’ll
reach out to me and
say hey where’s our money um or
something like that but
uh but nobody from any manufacturing
company has ever reached out to me not
once and so i’m not privy to any
information at all
but there are things happening that make
me wonder
what is happening behind the scenes
um with some of them and i gave you know
i gave the example i’ll just
kind of briefly give the example again
and again i don’t wanna
i want to feel like i’m singling out any
one manufacturer
or anything like that because i think
this could be happening
with all of them some of them or none of
them because again i’m not privy to any
information that you guys don’t know um
so but i would love to be so if there’s
somebody from you know one of these
get in contact with me jordan at
laundromat resource.com
all right uh but you know in that data
podcast episode that i did i brought up
you know the the fact that alliance
is buying up distributors and
um and also the fact that they
have um they’re they’re setting up to to
own the full
um what do you call that the full
vertical of machines they’re
manufacturing machines they’re financing
the purchase of those machines they’re
buying up distributors to start doing
that themselves
they’re uh they’re building or
rehabbing laundromats and selling them
as the franchisor
to franchisees and they also have
an app payment system that collects data
for owners and i don’t know again
i don’t know i’m not privy to
information i couldn’t find any
um to suggest one way or another
but i don’t know if they’re also keeping
that data
and and if they are then they’re going
to have a lot of data
to be able to make decisions that the
individual owner and operator
won’t be able to make they’re going to
have an advantage over the individual
owner operator
and again i don’t know none of that this
is all just speculation
but if that is the case then that can be
asymmetry also if they’re operating
in a way that we as owners and as
of their equipment aren’t aware of
does that make sense okay so i feel like
i just kind of
like talked about pretty much everybody
in the industry
and my intention is not again to create
any fights my creation is to cr
my intention is to create discussion
around these things because i
think that this is one of the ways that
are still lagging as an industry and i
want to help us move
forward so how do we move
forward what does that mean for me and
for laundromat resource
and as and for me as a laundromat owner
what does that mean for you
as a laundromat owner or as somebody
who’s thinking about getting into this
if you’re not already terrified based
off of
all the things that i just said well
let’s talk about
what that means for us i feel like i’ve
kind of rambled a lot
and i’ve talked about this informational
kind of a lot and have called out some
maybe legitimate maybe not and again i’m
open to
having that discussion and and i’m open
to changing my mind about any of that
um but what’s to be done about that
right what do we what do we do with
this and i gotta ask the question
if if and again this is a big if but if
what i’m rambling about
has some truth in it then the question
needs to be
asked is who’s looking out for
laundromat owners
who’s looking out for laundromat owners
and uh you know the
i mean we have a trade association and
again they do a great job with some
but they they haven’t represented us in
terms of putting pressure on
distributors for more transparent
i mean again i’m not trying to harp on
anybody but i’m i’m trying to bring
these things up because
i want to know who’s looking out for me
and i want to know who’s looking out for
as a laundromat owner and who do we who
do we lean on who do we
trust uh with um you know with our with
our businesses because that’s kind of
what we’re
that’s kind of what we’re doing right
that’s what we’re looking out for so um
listen i want to give you some things
that i’m doing but more importantly i
want to
i want to tell you some things that that
you can do
and i think the answer the solution to
the question of what do we do like who’s
looking out for us
is it has to be us
it has to be we have to use our own
voices we have to use
um the our our own perspectives
to not only just look out for ourselves
but to move this industry forward
and that i think is sort of the vision
what i’m trying to do with laundromat
resource is to create a platform
where more voices can be heard more
perspectives can come in
um obviously that’s what i’m trying to
do with this podcast by bringing
other laundromat owners in and i ask
them things like
tell me about how much it costs to do
laundry in
whatever city that you’re in what are
your vin prices
so that we can start having
conversations about that it’s not to
price fix
right it’s to share information so that
we can understand how people think about
how they price their equipment
right i just saw um dave laundromat
millionaire men’s he posted
uh some stuff on social media if you’re
not following him on youtube
um on instagram all the on facebook his
laundry millionaire facebook group
you need to get in on that but he just
posted like hey raise your prices and do
it now
right i love the way that dave thinks
about pricing because it’s so
far outside of the way that i’ve thought
about it and yet it’s so compelling
right and i never would have met dave
without this podcast because he was the
first guest on the podcast
and when i interviewed him i was like oh
my gosh i love the way this guy
thinks about business it’s so different
from me right and it’s causing me to
and hopefully and i know a lot of you
guys the same not just with dave but
with a lot of the guests that we’ve had
on the podcast right
um so it has to be us using our voices
to to propel our industry
forward okay and it’s not um
it’s not necessarily a group of experts
who are going to do it it’s not going to
be a group of veterans
who can bring in this new way of
thinking about our
industry it’s got to be us who are in
the trenches
who have experience and who have
that and have wisdom that’s all hard
earned that we can share with each other
to help us all get better together right
and i’ve been saying this for a long
time and again this is just
giving me language right that’s where
information asymmetry will start to fade
and that’s a good thing not just for us
as laundromat owners
that’s going to be a good thing for our
entire industry for manufacturers
for distributors for brokers for the
laundry association uh for all of us
when we can have uh transparent
information about
how to get into this industry the right
way the first time because i say it all
the time if you can do that
the sky’s the limit for you how to
optimize your business not only to make
more money for yourself but also to
serve your community better with your
laundromat right
how to scale your business uh not just
again so you can make more money but so
that you can serve more people
right it’s gotta come from us
okay and that’s why one of the uh
again this is uh something i didn’t have
language to so but
from the beginning um you know if you go
back and listen to the early podcast
episodes where i still had an intro and
i took that out
uh some point along the way and i’m not
even really sure why i just kind of
faded out
felt like we didn’t need it anymore but
if you go back and listen to the early
you’ll hear uh my niece saying
you know welcome to laundromat resource
podcast something like that a podcast
for laundromat owners
uh buy laundromat owners for laundromat
owners if you go on
uh on the website you’ll see that in
various contexts
you know by laundromat owners for
laundromat owners all throughout the
website that’s been there from the
and and i’m starting to put together now
it’s gotta be from
us right we have to use our voices
to propel this industry forward and i
love how that started happening through
this podcast
i love it i talked to so many of you
guys who’ve connected with podcast
i’ve talked to so many of you guys who
you know heard something on the podcast
and implemented it and it’s
changed your business or you’ve been
able to get into the business
or all kinds of stories all throughout
and i
do a bad job of sharing those stories i
should do a better job of doing that but
there’s so many of them
right so
what does that look like for us so you
know if it’s
up to us and if we have to use our voice
you know what does that look like for us
what does that look like for the person
who doesn’t own a laundromat yet
what does that look like for the person
who just owns one laundromat and you’re
in a small town
or you own one and you’re in a big city
what does that look like for the
multi-store owner
what does that look like for somebody
who’s multi-generational in this
industry or
you know who is the first entrepreneur
in their family what does that look like
no matter where you’re at on the
spectrum well let me
let me tell you some things that i’ve
been putting into place that i’m just
starting to realize
is set up perfectly for us
to be able to get our voices out there
no matter where you’re at on the
spectrum and there’s a lot of different
options so i’m going to tell you about
some of the stuff
that laundromat resource has been
implementing and then i want to tell you
some of the ways that you can either on
ramp in with us
um you know on on what we’re trying to
do or
ways that you can use your own what you
don’t need
i mean i’m perfect example of this right
a lot of my research is a perfect
example of this you don’t need
anybody to give you the authority to
have a voice
in this industry you can just have a
voice in this industry
but we can also band together and have a
collective voice
from coming from different perspectives
okay so let me give you some options
and i’m gonna start with the most basic
one that everybody
should be participating in uh because
doesn’t matter where you’re at on the
spectrum of owning a laundromat
um you can contribute here you have
something to offer here
and that is on the forums a lot of
forums go ask a question answer a
question i’ve been brainwashing you guys
for 61 episodes now
so go jump in on the forums and have
your voice
heard there whether that’s just asking
newbie questions that
um that you you want answers to or
that’s having
you know a specific question about your
specific laundromat or how to scale your
business or how to
implement wash dry fold or how to start
up you know pick them
whatever the case may be whatever the
conversations are whether it’s
you know is there a asymmetrical or
informational asymmetry in our industry
or not
or you know whatever the case may be
those conversations happening on those
are a big deal it’s why i you know
try to brainwash you guys to get over
there all the time
but it’s not the only place right
there’s other places that you can jump
in on these conversations right there’s
some really great facebook
groups that you should be a part of if
you’re not
right there’s laundromat owners run by
ross dodds
which is an awesome awesome forum if
you’ve got quick questions or you just
want to start connecting with people
that’s another great place to do it
so go go join that i’ll link to that
um uh on in the show notes and and down
on youtube um i’ll link to that there uh
the laundromat millionaire
facebook group uh go join that one too
if you own laundromats the laundromat uh
laundromat owners only
um facebook group is great if you
haven’t bought it yet that one’s not the
right one for you yet
but as soon as you get one you are in
it’s literally the only rule for that uh
facebook group you gotta own a
laundromat at least one okay
so there’s places these discussions are
jump in on the forums get in on these
facebook groups and start having those
that is moving the needle that’s helping
the industry go forward
okay now another place obviously is the
podcast like if you
own one or more laundromats and you have
not been a guest on the podcast
first of all you need to go to
laundromat resource dot com slash
podcast guest all one word podcast guest
and let me know that you’re you’re ready
to come on because you just need to come
share your experience share your story
we have a great time
doing it and everybody learns a lot
every single time and it doesn’t really
matter if you feel like you’re great at
this business or you feel like you’re
there’s something to learn and i learned
something every single episode
so that’s another great place um and if
if you’re not ready or or willing to
come on
you know keep listening and hearing from
other owners and other people’s
that’s a great great place to do it i’m
going to give you some other options
that really haven’t been out there
i really haven’t said too much maybe
once or twice
about this but this is another place
where if you want to have
influence in this industry if you want
to be one of the voices that are helping
this industry forward it could be a
great place for you to do that
if you consider yourself someone who
likes to express your
thoughts or your ideas in writing
so we have laundromat resource
which is a fledgling publishing company
and right now it consists mostly of just
blog posts and i have a book coming out
called how to buy your first
laundromat that’s coming out here pretty
quick that’ll come out through a lot of
my resource publishing
but but there’s going to be other
opportunities right if you want to
start contributing on the blog you can
shaping the way that people think about
this industry
um through your writing on the blog the
you know right now it gets about 20
000 page views uh a month
and growing right so there’s people
coming and and looking for information
about laundromats
on that blog right and it’s an
opportunity for you to share your
share your ideas share your insight um
um i am coming out with a book but i
would love there’s a bunch of books i
have a whole list of books
that i want to be written and my goal is
not nor has it ever been with laundromat
resource to be the voice
of laundromat resource my goal is to
have a platform
where voices who are wanting to
challenge the industry who are wanting
to push the industry
forward who are wanting to you know uh
update the industry with you know
you know get with the times whatever the
case may be like
that is my goal so there’s a bunch of
books that i think need to be written
that maybe you’re the person to write
that book so if that’s something that
interests you
you know we can chat about that um
you know there’s some discussion right
now of maybe coming out with uh
with an industry magazine um you know
through laundromat resource so maybe you
want to
write in that magazine
there’s opportunities through the
publishing company
to have influence in this industry
to share your ideas to share your
perspectives to share your hard
earned wisdom and knowledge in this
and to be able to influence it in big
big ways and i think it needs some more
to influence it right and again you can
do that with us through laundromat
resource and you know a platform that is
not fully established yet we’re still
growing every single month but has a
little bit of traction right now and so
your stuff can get out there a little
quicker but you don’t need laundromat
resource or anyone
else you can start your own blog you can
write your own
book and self-publish we had jason dodge
on the show and he wrote his own book
it’s right here actually
um right here on my bookshelf
making it oh no that’s the wrong one but
anyway this is right here on my
bookshelf nonetheless it’s right here
how to find the same color how to find
evaluate and buy a laundromat right
i keep that on my bookshelf right and he
self-published it you can self-publish
you can do it yourself too so but i
think that our industry needs
more voices to be heard more
to be heard right similarly laundromat
has a a fledgling media company right
right now that consists of a youtube
channel where i’m just making
videos um you know explaining different
things about the industry
um and and posting my podcast and then
the podcast is the other part of the
media company right now right
there’s opportunities for those of you
who prefer to make a video
um to make a video and start your own
youtube channel or
you know we can work something out where
you know if if the content is right
and it’s propelling the industry forward
you know come
come post your videos with us and get
seen you know by
people coming to laundromat resource
right um and
so that’s an opportunity or i think that
you know i get asked this question all
the time i’m getting kind of like fired
up right now geez man i’m excited i hope
some of you guys
jump in on this whether you do it on
your own or you do with us like
man i’m excited but anyways i get asked
all the time so
those of you guys who don’t know dave
mends the one of my millionaire he
the laundromat millionaire podcast not
that long ago and people started
asking me like hey man like
how do you feel about that like he’s
kind of kind of coming
in with a with another laundromat
podcast like how do you feel about that
and you know are you like mad he’s like
stepping on your turf or
or something like that and my answer to
that is always no way man i think that
we need more voices giving different
perspectives in our industry it’s the
only way we’re gonna move forward
right we need more voices and
i not only was i not upset about that he
and his wife carla asked me if i would
interview them
for their first kind of two two part
two episodes of the podcast so i
actually interviewed them for their
and not only that but i’m also gonna be
a guest on the podcast coming up here
pretty soon which i’ll link to when it
comes out
um because it was awesome and i love
what dave is doing i love that he has a
a huge voice in this industry and not
only that he’s bringing a lot of people
outside the industry um in in shining a
on our industry in creating more
awareness and helping draw people into
our industry and i think that’s only a
good thing for all of us
right so i think even if you think that
writing is not your thing and you don’t
really want to be on video but you feel
like you could talk
and share some ideas or something like
that there’s opportunities for you to
start your own podcast
or i have aspirations of at some point
in time starting a
a network of podcasts that will
help laundromat owners and or small
business owners in general so
there’s room for more podcasts so even
if you want more help
with you know getting a podcast up and
running if you don’t want to do it on
your own
you know talk to me and you know we can
help get you set up
and and pull you into the network of
high i mean i just think there’s so many
opportunities right
okay so there’s more right there’s i
have events that are going on
all the time i’m going to a this is not
my event this is
i think ross dodge put this together but
there’s a meet up in scottsdale
uh the week of the 26th of june
2021 right before i’m recording this and
i’m going out to scottsdale to meet up
with ross dodge and michael ambrose and
and other people who are coming out to
meet um because i think getting together
is a huge deal
but there’s opportunities for all of us
with events i’m doing weekly webinars
i’m not the only one doing them i’m
trying to pull more voices
into them because i think that’s a big
deal maybe your voice needs to be one
doing a webinar with us every now and
i’m doing i’m trying to pull together
best most uh progressive voices in our
industry for what i’m calling
laundry con short for laundry convention
not laundry convict
which is a totally different thing and
some of the patrons of my
laundromats might fit into that category
but laundry con
laundry conference which this year is
going to be virtual but what i’m doing
is getting together
some of the best the brightest the most
progressive voices
again to have conversations about how we
move this
business forward in in kind of
philosophical ways but also in very
practical ways
and how do you improve your business how
do we you know
i think one of the best ways to elevate
our industry is to help owners elevate
their stores
individually right and so we’re going to
be talking a lot about how do you do
that how do you elevate your store
um to the next level right and that’s
laundry con so you can check that out at
laundromat resource.com
laundry con and i’m still building all
that out but
maybe your voice needs to be one of
those voices at laundrycon
um you know maybe you can be on a panel
or teach a seminar
or be in a q a or you know there’s so
opportunities i have one more thing that
i just wanted to share with you that
maybe is a fit for someone out there is
i’ve been
uh working on kind of behind the scenes
putting together a consulting team
and the reason for that was had to do a
lot with my experience where i didn’t
know where to turn
and so i started doing free consulting
that free consulting uh just started
getting more and more and more to where
i was doing 15
20 25 plus calls a week
and that was getting pretty overwhelming
so i started charging and the numbers
go down very much and so that’s why i
started doing the webinars and following
people to the webinars and
but there’s just i would love to have
more voices for people
to choose from that they can identify
with that they trust that they
like the way they’re doing business or
maybe they have experience
in you know small laundromats which is
what you need
or big city laundromats which is what
you need or
you know scaling out to multiple
businesses or starting a wash dry fold
and having a team of consultants that’s
available all kind of in one place
i think would be a huge resource for
people and so
you know maybe that’s something that
you’re interested in that you might want
to do
right okay so i mean this is starting to
feel to me at least
a little like uncomfortable because
i feel like this is almost like a sales
pitch i’m not trying to sell anybody on
what i’m trying to do is what i’m trying
to say is
i think the solution to why our industry
is lagging is one part
technological which we again i’ve said
this before but i think in the last
three to five years we’ve seen more
advances in our industry than maybe the
previous four or five decades
right um and that is starting to happen
and i think it’s only going to improve
and it’s already happened
in other parts of the world maybe you’re
in like japan or something where
you know the technology in japan is
beyond what we have here in the us but
the us is beyond what
you know some other countries have too
so um
the technology is coming and i’m feeling
more and more confident that
technologically speaking we’re starting
to catch up and we’re starting to
you know get on par with the rest of the
world finally
where i feel like we’re lagging right
is in the kind of the philosophy
of business that our industry is in
and i think that it’s been a lot and i
think you know in the past i
i’ve said that it’s sort of an abundance
mindset versus fixed mindset thing
if you haven’t read that book by carol
dweck mindset
you might get that um and i’ll link to
that below it’s a really
kind of foundational book it really
transformed my way of thinking but
um i put it in those terms and i think
that that’s part of it and one of the
um information kind of has been
concealed or been hoarded
for lack of a better word in my opinion
is the lack of that abundance mindset
and that there’s plenty for everyone and
that when we work together
we’re all going to do better and it
doesn’t have to be a zero-sum game where
the people
who are on the inside who have the
knowledge are
going to have more information than
you know and more of an advantage than
other people i think that when we again
when we share information together
that be here on the podcast it be on the
blog as some of you guys maybe want to
write or a book that you want to write
you know whatever the case may be
i think that we’re all better together
when we do that
okay so all of that to say i don’t want
this to feel like a sales pitch i’m not
trying to sell anybody on
anything okay i’m not selling anything
what i am doing is i’m inviting more
voices into these conversations
i’m inviting you to let your
voice be heard and i’m i’m telling you
that your voice does need to be heard
whether you’re brand new in this
business and you haven’t bought a
laundromat yet or you’re a seasoned
veteran or somewhere in between
there’s a place for your voice and
there’s something to be learned from
voice whether that’s on the forums or
one of these other things that i’ve
and whether you do it with us at
laundromat resource or whether you do it
on your own i will be a supporter
of that every single time okay
and again i just want to reiterate one
more time i don’t have
anything against the cla i don’t have
anything against
distributors i don’t have anything
against manufacturers
what i do have something against is this
informational asymmetry that i feel like
is present
in our industry and and i and i do have
a disappointment that there hasn’t been
more done to do away with that in the
way that has been done away with
in even the most sleaziest of salesy
jobs the used car
business right and i think that it’s
high time that that happens and i think
that that has to happen from
us this is the point i want to get
across this is not a sales pitch
if we want to see our industry the
laundromat industry move
forward we have to push it there
as owners by laundromat owners
for laundromat owners it has to be us
we can’t rely on anyone else to do that
for us
it’s got to come from us which means
that more of us
need to use our voices
and be heard
that means you probably need to use your
raise your voice and be heard
and some of you guys who are doing well
in this business some of you guys
who maybe don’t see yourself as an
influencer in this visit
in this business need to take a look at
yourself and say
i owe it to this industry for my voice
to be heard
maybe that’s just posting on facebook or
on the forums
or answering some questions
but maybe it’s more than that maybe and
i’ve never said this oh maybe i have
said this after the fact to podcast
guests one of my goals when i have
somebody on the podcast
is to is to really make them a superstar
i would love
for every guest on here to become a
laundromat superstar
and the reason for that is because i
think we need some more
laundromat superstars who are willing to
share their stories
in whatever format that might be maybe
that’s coming on the podcast
maybe that’s writing
blog posts magazine articles books maybe
you know shooting videos maybe that’s
starting another podcast that will help
this industry grow maybe that’s joining
a consulting firm and helping people
either get into the business
or helping people to
optimize their business or to scale
their business
but whatever the case may be i think
our voices need to be heard
if the laundromat industry is going to
move forward we need to drive it there
here’s what i want to leave you with is
if that’s something that’s
interesting to you something that you
want to be a part of a couple things
that you can do
okay number one head over
to learnmyresource.com forums and join a
discussion about this i’d love to hear
what you have to say
and again i’ll put a link to that in the
description or i’ll put a link to that
um in the show notes if you’re listening
on the podcast
so you can just click on that um or just
go to the forums
click on the launchmap form it should be
up there kind of towards the top
so that’s number one number two if you
feel like you want your voice to be
heard a little bit more and one of the
options that i kind of presented
whether you want to do it on your own or
whether you want to do it with automate
resource or whether you just want to
kind of explore the idea
go to laundromat resource dot com
slash forward laundry mat resource dot
slash forward if you want to have
a discussion about how you might help
this industry forward there’ll be a
forum on there
um that will have some questions that
you know will help me get an idea of
what you’re thinking about and then i’ll
be in touch
i want to talk to some of you guys who
are interested in helping move this
forward to the next level
okay so that’s the next thing number
if neither of those options necessarily
are for you or something you want to do
consider starting your own platform
start your own youtube channel start
your own blog start your own podcast
i’d be glad to support you i’d be glad
to promote you
i’d be glad to help you get going
but i do think that there needs to be
more voices in this
industry so whatever the case may be
i hope that this podcast episode
more than anything if it ruffles
feathers or makes people
upset it’s not my intention but i
if it does but my my intention and what
i hope
this has done is maybe spark some
doesn’t have to necessarily only be on
the forums or on facebook or wherever
um have some conversations with other
laundromat owners you know
i just hope that it sparks some
conversation and then it inspires some
of you guys
to let your voices be heard share your
share your knowledge share your
experience and let’s move this whole
industry together
let’s move us forward all right all
right you guys
are awesome again i am just honored
deeply for all of the messages of
that i’ve gotten in all of the uh just
kind comments that i’ve gotten and i’m
even grateful
for the negative comments that i’ve
gotten because again i
know that i have a ton to learn a ton to
both with laundromats but also with
everything else i’m doing with
you know podcasts with website uh
building we’re still we’re always still
learning right even with our company our
goal is to always continue to get better
you know whether it’s podcasting i want
to get better so
i appreciate even the criticism so if
you got criticisms
i love to hear them if you got you know
uh you know just i mean
i won’t stop you from giving them you
don’t need to give them but i just
i’m just honored okay i’m honored and
grateful to you guys so keep up the good
let’s keep moving this business and this
industry forward together
and i will see you next week for the
next episode of the laundromat resource
this is jordan peace

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