The creativity is flowing in this interview as Mike Kelly relays his experience and observations in working with not only laundromat owners, but business owners in many other fields, as well. Mike comes to us from, a free cable alternative and digital signage company. He works with businesses such as laundromats, restaurants, bars, and others where customers spend time.

Mike not only talks about the perks of, but he also gives a lot of wisdom about how to create a customer-friendly atmosphere in your store. Environment is often over-looked or under-appreciated, but Mike makes the case that it is crucial to have a positive, customer-friendly atmosphere in your laundromat business to allow your business to perform at maximum capacity.

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In this episode Mike shares:

  • How to best utilize the current state of the world to benefit your business
  • The power of collaboration between businesses
  • Social media tips
  • Setting world records
  • A HUGE opportunity in marketing right now
  • Digital signage
  • The importance of your laundromat’s environment
  • Connecting with other owners and industry professionals

PLUS he gives a special discounted perk to Laundromat Resource Podcast Listeners and more!

Listen To The Podcast Here

Watch The Podcast Here

Today's Sponsor

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    Episode Transcript

    hey what’s up guys it’s jordan with the
    laundromat resource podcast
    this is show number 34. i’m pumped that
    you’re here today
    today might just revolutionize the way
    that you run your laundromat i don’t
    i was my wheels were churning almost
    this whole
    entire show and i think yours will be
    too some ideas came out
    in fact i do something that i have never
    done before in any of these podcasts in
    the middle of this
    this show so definitely stay tuned for
    that and as
    always stay tuned to the very end
    because i’m going to tell you my key
    and action step that i’m going to try to
    and i’m going to pester you into picking
    one thing from the show to put into
    this week uh because i think it’s the
    is where success finds you so uh
    we’re gonna take something at the end of
    the show and put it into action this
    all right uh hey i want to give you a
    uh just success tip laundry my resource
    success tip i’ve been trying to give
    these little quick ones the last couple
    and this one is um one that i’ve
    mentioned already but it’s
    hey i’m offering a free zoom call so if
    you’re looking for
    a coaching call and you’re willing to
    jump on a zoom and be recorded it’s for
    training purposes
    and it may go up for members at some
    point i don’t know to be able to kind of
    ease drop in
    but if that’s something that you’re up
    for and it’d be a lot of fun for me
    to do it uh just to get to see you face
    to face talk through
    your questions talk through whatever
    issues you have coming up
    um or you know whatever’s going on and
    and record that to have it for later be
    awesome i’ve already done
    quite a few of them and they have been
    amazing amazing and i
    i seriously love doing them so even if
    you’ve done a coaching call with me
    if you want to do one of these recorded
    zoom calls laundromat
    and book a call and you can see right up
    there free
    zoom coaching call just like that option
    and let’s do it it’s a lot of fun
    all right that’s your success tip i want
    to just remind you
    every week jump on those forums uh
    that is a good good spot to meet each
    other there’s a place
    uh an introduction forum where you can
    introduce yourself if you haven’t done
    that yet let people know who you are
    where you’re at on your laundromat
    journey get over there
    ask a question and to answer a question
    and interact with each other because
    i genuinely genuinely believe that when
    we’re all working together
    we’re all going to be better off you’re
    going to be more successful
    by meeting people on the forums or
    uh and so get out there and start doing
    it if you’re brand new that’s an awesome
    place to go meet
    some veterans and uh man jump start your
    path to laundromat ownership um
    i wanted to just highlight one quick uh
    forum post from this last week
    it’s just about uncertainty in the
    business and that it’s a really really
    fascinating fascinating thread uh so
    even if you i don’t know for whatever
    don’t want to be successful and you
    don’t want to interact on the forums get
    over there and check out
    that um that form there because it’s a
    interesting time to be talking about
    uncertainty in this business because
    there’s just uncertainty
    everywhere right now so go jump in on
    that discussion go help some people
    go ask some people some questions and
    get discussing
    get mingling over there on the forums uh
    okay listen i want to jump into today’s
    episode because
    it was great so let’s do that right
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    all right mike how’s it going man thank
    you for coming on the show
    how you doing good jordan how are you
    man i’m doing
    awesome it’s super windy here today is
    it windy where you are too
    you know it’s so sad having stepped
    outside yet when it has
    worked out really early this morning but
    i haven’t even uh
    normally at some point during midday i
    was you know it’s uh
    almost mid morning uh in our time here
    at west coast but
    uh i haven’t even gone for any sort of
    midday walk yet but
    that’s something i now look forward to
    working on all the time
    yeah i mean that’s not atypical anymore
    at least for me i think a lot of us are
    working at home and
    and stuff and so you know and you know
    as things shut down again
    you know there’s not a whole lot of
    reason to leave the house a lot of times
    not much to do you you see people
    walking the streets looking like
    when people have nowhere to go they
    don’t have an actual destination you see
    them going for walks it feels like
    zombieland people are just walking
    oh my gosh yeah i was definitely getting
    some walking dead
    vibes you know earlier especially
    you know in l.a and stuff it was like a
    ghost town it was crazy yeah it’s
    bizarre man
    well hey tell us a little bit about who
    you are and uh
    and then maybe kind of work in how you
    right here to probably the pinnacle of
    your life on the laundromat resource
    podcast undoubtedly the pinnacle of my
    but yeah so uh i’m mike kelly i was uh
    an early employee an early employee uh
    that was
    what was originally called chive tv
    which is a um
    tv network i guess you can call it uh
    created specifically for bars and
    restaurants with the idea in mind of
    what are people watching at bars
    when they’re not watching sports um and
    kind of up until we launch
    you know it’s typically sportscenter
    reruns you know
    news stations talking heads uh i mean
    whatever people can find to
    serve some sort of entertainment to
    customers and we thought we could make
    something better
    and so um you know we launched a little
    over five years ago now and and that was
    the third employee when we started and
    uh you know started with our
    distribution trying to find uh you know
    if this thing is going to work and has
    for longevity um long story short uh it
    did i mean we we found our way into um
    you know a couple hundred then a couple
    thousand and now we’re in over ten
    thousand businesses
    um you know with our flagship channel
    chive tv our original channel but
    uh we’ve since launched uh 27 new
    channels with more on the way
    um we’ve got large partnerships with um
    groups like uh you know meineke and the
    coin laundry association and
    um you know several restaurant groups we
    do tons of shows and now
    we took our bar restaurant concept and
    we’ve expanded it into um
    you know hundreds of different types of
    businesses uh now all over the world
    um and it’s been quite quite the growth
    we changed the name to atmospheric tv
    um you know to kind of reflect uh a lot
    of the new things that we’re doing and
    kind of speak on
    what we do as a business and now you
    know again a little over five years
    into this thing um you know we’re hoping
    uh to go from
    you know ten thousand locations to
    twenty thousand uh much faster than we
    did zero to ten
    yeah pretty cool i mean that’s that’s
    pretty cool growth
    you know for a company but i you know
    so you originally had reached out to me
    uh the thing that really intrigued me
    and why i want to get you
    to come on the podcast here is because
    uh you know it’s right in the name right
    and i i talk a lot about and in fact we
    a couple weeks ago we had an episode
    um uh our laundromat resource marketing
    head ahead of marketing for us
    um and we were talking on that show and
    i’ve talked on other shows too about how
    the the way that your customers feel
    when they walk into
    their laundromat will determine you know
    in large part
    whether or not they’re going to keep
    coming back to your business it’s not
    just laundromats it’s any business right
    right you’re really wanting to cultivate
    a good atmosphere so that customers have
    a really good feeling
    um you know associated with your
    business and you know you guys changed
    your name to atmosphere tv and i mean i
    thought it would be a really cool
    discussion to talk about atmosphere
    in in the laundromat so i thought that
    was a cool
    kind of connection that i think is
    really important and really underrated
    yeah and i think it’s um it’s one of
    those things that seems as though people
    hadn’t really thought much about
    and and i’ve been kind of lurking around
    the the facebook groups and the forums
    and learning more about the laundry
    world because
    you know frankly when the the you know
    pandemic started in in march
    um you know i i was kind of tasked with
    the the idea to
    find some um recession and and pandemic
    essential businesses and i stumbled on
    laundry and i felt like every time i
    rounded the corner and i was driving
    around la i saw another laundromat with
    the tv and
    maybe it was blank or was playing judge
    judy or days of our lives or whatever
    midday and you know the reality is you
    know those things
    those types of channels midday don’t do
    much for your customer experience in the
    you know in the mat um so i stumbled
    into a few and you know i saw
    a handful of places would have like some
    arcade games and some concessions and
    and whatever but um you know still it
    seemed as though tv was an afterthought
    i’d say nine out of ten had tvs if not
    um but i don’t think you know they were
    necessarily utilizing them the way they
    could to the best of their ability um
    you know because of the fact that there
    aren’t really
    very many other options uh besides cable
    or running a dvd on a loop or something
    like that um
    so you know like you were saying it’s no
    surprise to anybody that
    competition’s high in the laundromat
    business you know you know there’s
    always another one around the corner
    if you’re in a larger city in la new
    york chicago i mean any of those types
    of places i mean
    you know there’s a laundromat around
    every corner so it’s about what’s going
    to separate you from the one around the
    and if it could be something as simple
    as changing the content on your tv
    to something a little more engaging more
    high definition
    more fun uh you know something that’s
    again not depressing
    kova news and politics and the types of
    things that make people miserable
    you know instead it’s fun stuff stuff
    that entertains people stuff that makes
    people happy and smile
    um and just that minor tweak um to what
    you’re doing in your mat as far as the
    visuals for your customers
    can go a long way for uh improving on
    and atmosphere but also result in
    better reviews and better customer
    experiences and you know we all know
    that um
    every small business lives and dies off
    of those reviews unfortunately
    um but that’s how our yelp world exists
    yeah yeah and i i like the idea of
    positivity into you know into your
    your space you know because customers
    are spending time in your laundromat
    you know in in a significant amount of
    time you know an
    hour two hours three hours a week
    uh sometimes more uh you know that
    spending time in your laundromat and you
    know having
    you know the the news on or having
    daytime tv on is not the worst thing in
    the world but it’s not really injecting
    positivity into your space it’s not
    really inject it’s not do it like you
    mentioned it’s not doing anything for
    your customers
    uh you know and and you have an
    opportunity to
    you have this you know kind of a captive
    audience you have an opportunity to
    inject some
    positivity into that and and more so
    uh yeah so that was really intriguing to
    me uh
    about what you guys are doing can you
    tell us just a little bit about
    the uh like what’s going on
    on on the tv when somebody has your
    uh at their at their laundromat yeah
    um you know so kind of like you like
    what you’re saying a very minor tweak
    to something like what the content is on
    the tv
    uh you know can go a long way for a
    business and you know we’re an extremely
    visual product so
    it’s one of those things that you know
    we do our best to explain over a podcast
    over interview over
    phone call email whatever but when you
    see an action you really understand what
    it does and
    um you know at our most basic level
    chive tv was our our flagship channel
    uh it’s kind of like our greatest hits
    it’s a little bit of everything so it’s
    you know goofy viral videos and fails
    and surfing dogs and
    um you know extreme uh extreme um sports
    and stuff like that and basically it’s a
    little bit of everything
    uh but when we expanded into the new
    channels you know we launched a channel
    happy tv which is kittens and babies and
    puppies and cutesy happy type stuff
    that’s impossible not to like
    um we’ve got an all animal channel we
    have partners like red bull tv and x
    games tv and america’s funniest home
    um and the way we’ve designed it is it’s
    not meant one’s meant to be played
    without sound so it sounds
    optional um so if you play music in the
    mat or you don’t want it to be too loud
    you want people to just be able to kind
    of peek up at it as they see fit
    um you know it’s a good option but
    secondly um what it really does is
    of course give you that alternative to
    you know regular daytime tv programming
    but it’s built in in segments so you
    don’t have to get you’re not getting
    involved in a storyline like you would
    if you’re watching some daytime show
    um you know if you turn on a daytime
    show halfway through you have no idea
    what’s going on
    these are cut into segments where it’s
    just like make you laugh really quickly
    um it’s the stuff that people are
    already looking at on their phone on
    instagram or facebook or whatever with
    funny dogs or you know funny videos and
    stuff like that
    um but we’ve got hundreds of thousands
    of hours of it that we’ve licensed
    um that we own and um you know we’re
    continuing to grow and it’s one of those
    again when you see it up and running in
    action um you know it can’t help but
    make you smile
    yeah yeah that’s cool and i like the uh
    you know i i like that it
    it’s not a storyline based thing
    necessarily right because
    especially i mean it’s probably not as
    big of a deal for a lot of laundromats
    kind of during the week some of the
    slower days but
    you know those busy days you don’t
    really want people hanging around
    too long you know with their clothes
    sitting in the dryer
    and you know they’re engrossed in you
    know i don’t know days of our lives or
    and yeah you know so yeah i like
    i like that they’re in in you know
    bite-size chunks
    so that you know people aren’t getting
    sucked in
    uh into that right and like you said i
    what’s so interesting to me is
    laundromats is one of the rare
    i mean i don’t know if i could think of
    really another i’d say the next closest
    thing might be like an oil change
    facility where you are stuck there
    whether you like it or not for an hour
    and a half two hours right um
    you know you don’t get that when you go
    to a bar bar you can get up and leave
    whenever you want um you don’t get that
    when you go to a
    casino or a gym like all those places
    you kind of have the freedom to come and
    go as you see please and not that a
    laundromat’s blocking the inside or
    anything but
    chances are you’re not going to want to
    run away from your clothing um or or
    you’re cleaning and so uh you’ve got you
    know an hour and a half let’s call it
    of a really captive audience we’ll get
    you know into digital signage and things
    and benefits of
    that type of thing a little bit later
    but you’ve got an hour and a half of the
    captive audience to be able to
    one create a better environment and
    engage them and create a good atmosphere
    but two
    you know hopefully create a revenue
    driving stream for you
    to be able to take advantage of the eyes
    that our channels attract
    yeah yeah i love that and i i do want to
    talk about digital signage here in a
    but you know i i thought i would take
    this kind of opportunity
    to i mean you you’ve been doing this for
    a while
    and you uh have been you know in a lot
    of different businesses
    laundromats and otherwise um what are
    you know what are some things that
    you’re seeing people do to
    you know just create uh you know a
    positive atmosphere a good atmosphere
    for people
    yeah well i mean you know i can speak on
    the tv side and i know
    a lot of people have been fully cutting
    uh one as a business cost
    you know option or as far as cutting
    costs for your business but
    um you know it gets a little tricky you
    know there are some businesses that do
    require cable and need cable if you’re a
    sports bar and
    you know you show sports you know you
    can use us to supplement your cable just
    like any business could
    um you know but what a lot of people are
    doing especially now these days are
    trying to find ways to
    um you know if you are open indoor
    dining or have tvs outside or whatever
    finding ways to to keep butts and seats
    and keep people sitting around a little
    bit longer
    um and you know whereas it’s not
    necessarily as relevant to a
    laundromat because there’s no beers to
    buy unless there’s a laundromat beer
    which i’m
    unaware of but if there is please shoot
    me the address yeah
    there’s you know it’s not going to get
    people to sit longer and have an extra
    beer but
    what it could do is turn their eyes to
    something that you that
    you know you’re trying to upsell them or
    you’re trying to make them aware of or
    um you know if you want them to go get a
    coffee at the coffee next coffee shop
    next door
    and bring it over you know you can
    partner with that coffee shop and again
    that goes a little bit more into digital
    signage but
    you know when it comes to changes people
    are making now is so interesting because
    you know it depends on whether or not
    you have a marketing team a marketing
    budget and
    you know i’ve seen a mom and pop
    business figure it out and say all right
    we’re gonna do
    um something really specific to go let’s
    say we give you all the ingredients and
    make a pizza and you take it to go right
    that’s like kind of a different kind of
    customer experience thing
    um as far as as well as like cocktails
    to go and things like that
    um but larger places with some um you
    know bigger
    marketing dollars or maybe a full
    marketing team um you know have doubled
    down on
    a lot of different types of options you
    know a lot of them are
    are highlighting new menu items creating
    new menu items and maybe dumming down
    their menu i mean it’s one of those rare
    with this whole pandemic where people
    can kind of take a step back and analyze
    if they have the you know the financial
    means to hold on
    they can kind of take a step back and
    analyze what’s been working and what’s
    and that’s important because i used to
    run a side business as well and i
    remember thinking when this whole thing
    and everything was shut down at that
    point i didn’t have the business anymore
    but i remember thinking like it would
    kind of be great to have
    had that business right now because my
    focus when i was running that and when a
    lot of people running businesses is you
    know you got to keep going keep going
    keep going keep going you never really
    have a chance to stop
    by necessity or force like this county
    or space tells you to stop you don’t
    have an option
    and reassess what you’ve been doing
    whether what you’re doing
    works or doesn’t work instead you know i
    had a peanut butter company and we’re
    always focused on
    making more making more making more new
    flavors new flavors new flavors
    rather than seeing what’s been working
    what’s not um because
    you know it’s all about getting to the
    next step so um you know if you do have
    that luxury of
    again i said that wrong it’s not a
    luxury but if you do have you know you
    are shut down you don’t have a choice
    um you know rather than you know
    continue to do what you’ve been doing
    all these years it’s a great opportunity
    uh you know reassess what you’ve been
    doing and maybe look into trying some
    new things
    yeah i think that’s a huge uh a huge
    right there because you know we ca it’s
    really easy to get caught up in working
    you know in your business all the time
    making sure all the machines are working
    making sure
    you know all the bills are paid making
    sure the changers are
    you know full of quarters making sure
    your coin boxes aren’t getting too full
    or whatever the case there’s just so
    many different things that you know
    working with employees all that and i
    love what you’re saying is to take this
    to take a step back to slow down for a
    second and work on your business assess
    what’s working assess
    you know what’s not working and and make
    some changes right now
    you know it’s kind of that silver lining
    of the dark dark cloud of 2020 right is
    yeah slow down and work on your business
    and figure out how to make it better how
    to make that customer experience better
    how to make things run more efficiently
    i like what you’re saying about you know
    i got my gears turning a little bit when
    you’re talking about
    restaurants that are you know dumbing
    things down that are packaging things
    and it started making me think like what
    could we do as laundromat owners
    um you know to to do the same thing and
    you know i think
    uh you know
    there’s a lot of opportunity to kind of
    think through that i’m not sure that i
    answered right now but i think
    everybody’s gear should be turning like
    how can i
    you know take a cue from those
    restaurants and you know package
    i don’t know maybe you put together a
    package of you know here’s
    exactly how much detergent you need with
    fabric softener and i don’t know or
    you know or here’s a pick up and
    delivery package you know that’s
    you know buy six uh you know six pickup
    and deliveries for the cost of
    five or four or whatever um but thinking
    of ways to simplify things so that
    customer experience
    is just so much better when things are
    simple they’re very clear
    and they’re easy for you to implement
    and to keep going and to promote and
    and i don’t know you just got my gears
    turned in when you were talking about
    yeah well i mean again there’s so many
    laundromats are sit inside of like a
    strip mall or like minimal area where
    you have neighbors and you have people
    um you know alongside you who
    often times are small business owners as
    well and i mean you know every every
    place is uniquely different but
    uh you know you can most definitely
    knock on those doors and say hey like i
    know we’re at laundromat and you’re a
    sandwich shop and we have nothing in
    common but
    you know maybe there’s a way that we
    might be able to help one another and
    and you know it’s
    it sounds cheesy but it’s like you know
    helping helping your neighbor and
    finding a way to um you know
    hopefully uh improve both of your
    um you know not not taking advantage of
    the pandemic by any means but
    you know this is something you know we
    never thought it made sense for um
    you know joe’s laundromat to partner
    with fred’s pizza down the street but
    maybe it does and maybe you offer
    special rates to
    uh people sitting in the laundry matter
    or you know buy two slices to get a free
    drink type thing you know there’s a lot
    of um
    of options available where you can pass
    your customers to
    you know a a partner business down the
    street and hopefully they can park
    pass their customers down to you yeah
    and i think it’s that kind of creative
    thinking and that kind of
    working together that’s going to keep
    some businesses alive right like
    that you know sharing
    sharing customers and sharing uh
    almost like having a like i don’t know
    i’m working together i guess
    is uh it just makes everybody
    stronger and i like the idea of you know
    taking a look in your
    um in your strip center or or just the
    businesses around kind of the area that
    your laundromat is in and saying okay
    is there a way that we can creatively
    work together that’s going to benefit
    you and it’s going to benefit
    me you know and it’s going to benefit
    the customer
    um you know by working together and
    especially right now where
    you know we kind of need to pull
    together as business owners because some
    businesses are really thriving right now
    but a lot of businesses are
    are hurting you know right right yeah
    and it’s uh you know again every every
    situation is going to be uniquely
    different because every
    mat is set up differently in different
    parts of the country different parts of
    the world
    some you know some have 100 tvs some
    have none and
    some have neighbors some don’t you know
    again it’s always case by case but
    um you know we live in a digital world
    as well where you can take advantage of
    social media and you can take advantage
    um you know the the very idea that uh
    people are looking for you online
    so you know the easy thing is to pay for
    search engine optimization and get on
    the first page of google like i know
    everybody wants to
    um but the other thing is you know i i
    follow a handful of laundromats
    you know on instagram and things like
    that but um you know frankly speaking
    for the most part they’re just kind of
    you know photos of my mat and photo you
    know it’s it’s there’s less engagement i
    and it could be just for the very fact
    that um you know
    laundromats aren’t like a sexy social
    media business you know to be quite
    honest i don’t think
    that’s news to anybody so well i will
    say that there are
    a quite a few pictures on instagram and
    other places
    of people doing photo sexy photo shoots
    in laundromat
    so there’s that that is true so maybe
    that i mean you can think of it like
    that maybe use your laundry mat
    i’ve seen uh you know you i know you’re
    down in orange county and spent some
    time in la and
    um you know i know that you drive five
    places all the time in la and it says
    space available for film filming and
    you know maybe it’s one of those things
    where you contact studios you know if
    you live in la or new york a place where
    they’re shooting a lot of film
    and you say hey my laundry mat’s
    available to you to rent for the day
    as a new revenue stream or you know the
    list goes on or for photo shoots i had
    you know yeah i had a there’s a movie on
    it’s a short
    movie on amazon prime right now that was
    filmed partially in one of my
    laundromats so
    it it’s definitely a thing i also like
    you know i’ll offer my modeling services
    if anybody needs some photos
    i got a couple different speedos that i
    could throw on
    and you’re looking for social media
    content you just
    give me an email let me know yeah yeah i
    hey the offer is out there people so uh
    you guys need somebody
    tighty whities i know he does it all oh
    well hey i mean you brought yeah
    just turned off the podcast right now um
    uh i mean you brought up social media
    and it is difficult i think for
    laundromats to figure out
    you know there are some lottermats doing
    some some good stuff on like instagram
    and social media stuff
    but it is difficult you i mean you
    brought it up you got any tips
    for people trying to post on social
    yeah i mean i i i kind of i kind of
    don’t hate the idea of what you talked
    about with you know i
    and i hate um i i hate the our
    influencer culture but it’s but it’s
    part of what it is i mean
    uh when you’re living in a town like
    like like la and
    and and bigger type cities where if you
    can find people to come in and shoot in
    your laundromat like you should
    um i remember one of the things i was
    trying to do you know when i had the the
    peanut butter company was
    i was like what can i do to to stand out
    amongst the rest you know peanut at that
    time and still
    nut butter is a crowded category you go
    to any grocery store there’s a hundred
    different brands
    and um you know i said what can i do to
    stand out amongst the rest and so i
    wanted to set a guinness world record
    so i mean i’m sure there are laundromat
    related laundry related guinness world
    records that
    you can either create or set um and i
    mean you’re putting yourself
    on the map just like that i mean that’s
    a a great way to grab some local
    attention i’m sure you can get a news
    um uh uh outlet to come record any
    sort of guinness world record attempt um
    my attempt if you’re wondering
    was the um most peanut butter and jelly
    is eaten in under three minutes uh
    which i achieved although guinness uh
    then disqualified me for a technicality
    uh which we don’t need to go into but i
    was uh
    that was like nonetheless that that um
    just that act and i did it in a public
    venue where i had a lot of people
    watching and i had bloggers there and i
    invited people
    um it created a little bit of buzz and
    people started to learn about us and
    learn what we were doing and um you know
    it was
    number one it was fun because there was
    an eating thing um you know
    but i’m sure there’s something in the
    laundry world uh
    that would be equally as cool um you
    know and i don’t know what it is but
    there’s you know that’s that’s one of
    those things that can kind of get the
    wheels turning a little bit when it
    comes to being a little more creative
    and what you’re doing
    uh online for your mat yeah i love love
    love that idea of
    um utilizing influencers it doesn’t have
    to be like
    mega you know four million
    follower influencers although it can be
    but i mean it’s it’s an extension of
    word of mouth right because people
    people trust influencers and
    so having them come to a shoot at your
    you know you don’t it it does kind of
    put you on the map
    and there are influencers everywhere you
    know one of the benefits of
    you know youtube instagram whatever you
    don’t have to live in hollywood you
    don’t have to be on broadway to be
    famous you know you can be famous and
    you know omaha nebraska you can be
    famous wherever
    right like it doesn’t matter so you know
    looking for for people who can come in
    and then you know advertising it you
    know maybe not with paid ads necessarily
    maybe but um you know getting that on
    your social media stuff
    and just letting people know it will be
    an attractant to people
    um so i like and i love the creativity
    of trying to break a world
    record or just doing fun things that
    again it kind of just sets a fun
    atmosphere for your business
    and lets people know hey you’re doing
    stuff you’re having fun doing it
    and you’re you know you’re there you’re
    on the map it’s pretty cool i like those
    ideas yeah
    could you imagine you know i know you
    said you’re you’re math partially in a
    movie on amazon like could you imagine
    if that was a um
    you know that became like a huge
    blockbuster hit and it turns out that
    that’s your laundromat that brad pitt
    and bradley cooper are walking into
    whatever it might be you know like
    that’s something that puts you that is
    is now um cemented in the history of
    your business forever
    um and i’m sure you know i don’t know
    how you came across that but i’m sure
    there’s a lot of um people who need to
    you know maybe actively reach out to
    local students and it could be you know
    it doesn’t matter like i said la’s
    obviously a great place for it um but
    people shoot commercials
    and things like that all over the
    country and there’s a lot of brands who
    are based
    in um you know the middle of the country
    as well where it’s like you know you
    might not think that
    cole’s headquarter is in milwaukee you
    know wisconsin but it is
    um and they shoot there all the time and
    so it’s you know
    again it’s finding local places who
    might need your space
    that’s a great opportunity and then you
    know you mentioned that you don’t need
    to have a influencer who comes over and
    has a million followers but
    there’s also this idea of grassroots
    marketing where it’s you know micro
    influencers whereas people
    you know maybe um you know this isn’t
    necessarily relevant to the laundry roll
    but let’s say it’s like a running group
    who’s got a running group of 50 people
    who meet
    every few days or every every week or
    something those
    that group of micro influencers is now
    speaking for the brand that they’re
    wearing or the shoes they’re wearing or
    their drinks they’re drinking and
    they’ve created like a subculture of
    um without having you know what being
    one person who’s got a million followers
    yeah and i love the idea of you know
    even even like a uh like a mom blogger
    or something like that who’s local
    in your area who’s going to have or or
    facebook group admins of you know your
    your clients and you know if you can
    figure out
    how to make their like it for example if
    there’s like a if there’s like a mom
    facebook group or something like that if
    you can figure out how to make their
    life easier for them
    and then have the admin you know
    vouch for you or come do a you know a
    video or a photo
    shoot or something for what they’re
    doing that’s going to benefit them
    you know all of a sudden that’s an
    influencer who you’re making their life
    and the people that they’re serving if
    you can figure out how to make their
    life easier
    they’re going to naturally promote you
    and vouch for you
    and that’s that’s huge i don’t see that
    ever in the laundromat industry and i
    think that’s right untapped market
    that’s really interesting that i mean
    there’s no you know moms with with kids
    i mean there’s no
    dirtier people on the planet than than
    you know five-year-olds
    if you want to if you want to like show
    it you know maybe
    i i’ve got this vision in my head of a
    kid eating spaghetti all over themselves
    and it’s like oh i could wash this
    myself or i could take it to a place
    that’s going to professionally do it
    it’s going to turn out well and
    you know again i don’t know we’re we’re
    stippling ideas and the wheels are
    turning but
    um you know i don’t know exactly how
    that looks in this specific uh
    laundry map but it sounds like you’re
    right like a group of mom bloggers
    who talk to one another and have kids
    are just looking to
    um you know find the best ways to be
    healthier the coolest local dry cleaning
    place or
    you know you think about partnering with
    um you know local condo complexes and
    apartments and
    places that might not already have
    on-site laundry uh
    and offering special rates for offering
    pickup or you know there’s a million
    different things i think it’s um
    you know i think then this could happen
    in any business again you get
    you get into your routine where it’s
    like i gotta check my machines and i
    gotta check my air conditioning i gotta
    make sure this works right and that
    works right and my
    you know maybe you’re 24 hours and
    you’re worried about security or
    um you don’t take the time to really sit
    down reassess and think a little bit
    outside the box and try something new
    um because it’s the old uh you know
    adapt or die
    mentality that everybody has to have for
    every business um because very few are
    gonna survive
    30 40 50 years by doing the same thing
    over and over and over
    right yeah and i mean what you just said
    sparked in me
    like i don’t know if a lot of people in
    our in the laundromat industry really
    know how um bloggers work and how
    bloggers make their money but a lot of
    the way that they’re making their money
    is through affiliate
    um affiliate commissions basically and
    so they’ll
    send business to a brand and that brand
    gives them
    a little cut of of the sale basically
    you know one of the things i it just
    sparked in my mind when you were talking
    is i don’t see this happening anywhere
    is setting up an affiliate program for
    like a drop-off service or a pickup and
    delivery service where
    yeah you know you give you give an
    influencer or a micro influencer
    a promotion code basically and if they
    choose to promote
    it and they get you know people come
    into your business
    you know to do their drop-off laundry or
    to do pick-up and delivery laundry
    you know you can give them a little
    percentage of that sale
    as like a basically there’s like a
    marketing fee or a referral fee yeah
    commissioning more or less
    and it benefits them it motivates them
    to promote your business
    for you and it’s no money out of your
    pocket up front
    you know the trick is just finding the
    right influencers with the right
    demographics that are going to be you
    utilizing your service and somebody
    who’s going to want to benefit from
    you know promoting your service and then
    the trick is you know
    obviously providing good service uh you
    know from there but
    that’s it i have never seen anyone in
    the laundromat industry doing that even
    though it’s a
    widely used practice in a lot of other
    industries yeah and just about
    everything else i mean
    how many times have you scrolled through
    the social media and seen
    i’ll use this discount code it’s not
    because they’re being nice it’s because
    they’re getting money back you know it’s
    like they
    you use my code like you know mike
    kelly20 to get 20
    off whatever uh you know again it’s not
    because they just like
    most of the time it’s not because they
    just like the brand it’s because they’re
    getting money kicked back you know it’s
    um and to your point i’ve never you know
    you’re you’re
    way more well-versed in laundromat of
    course but um
    i’ve never seen it either and um you
    know it’s one of the that’s one of those
    things of many things that we’ll talk
    about where
    you can try it and if it works great if
    it doesn’t you try something else you
    know that that’s that’s with any
    um you know it’s not the next decision
    you make is not the last decision
    uh i think a lot of people have that
    mentality if i make this decision
    there’s no going back
    um that’s not the case so you make a
    decision you try it
    it doesn’t work watch your hands clean
    move on to the next decision you know
    move on to the next opportunity and try
    something new
    yeah yeah huge dude i just got totally
    excited i just feel like
    i feel like this conversation just
    opened up
    a whole new world from the laundromat
    industry like
    i seriously feel like that because i
    don’t see people doing
    any of these things like almost ever
    right i’ve seen people shoot commercials
    you know for their
    laundromat or their or their pickup and
    delivery service i’ve seen people run
    online ads
    i and maybe somebody out there is doing
    it but i have never seen it or heard of
    anyone even
    talking about it so yeah yeah here we
    are over here just
    innovating and that’s how it goes yeah
    yeah and the mom idea i love man i’m the
    mom idea i love and i don’t i don’t have
    kids of my own i’m not married or
    but i i know that moms create especially
    new moms create this a lot of
    communities of
    commonality because you know they share
    a very obvious common
    bond over being you know new moms and
    and struggles and all that
    um but then these a lot of these blogs
    become very very popular and people
    latch on to them and
    and they um you know i’ve seen it
    actually i’ve seen it online i think
    about it with like
    you know um women who have kids and
    maybe they did something prior but now
    they have kids and
    companies have contacted them to say hey
    like i’m gonna send you a bunch of these
    baby clothes like would you mind popping
    on your web
    instagram and telling you where you got
    it or whatever um
    and there’s no reason you can’t do the
    same thing with with laundry i mean you
    just got to be
    semi-creative i mean it’s not uh it’s
    the more i’m thinking about the more i’m
    like wow this is it’s actually a really
    simple concept
    it’s super simple and you know here’s
    the thing is like you know we have
    my my fam with my family we have a
    little we have an instagram account
    and i mean we don’t have that many
    followers we have maybe
    1200 followers 1300 followers or
    whatever nothing big
    but we’ve had brands send us like we
    somebody sent us like a laser tag
    set right and we just we took a pretty
    sweet family photo with our laser tag
    set and we played laser tag in the
    backyard a little bit
    and posted it and it was free and we got
    to do it and it was awesome for us but
    it was good for them too because
    yeah even if you know even if they don’t
    get a lot of even if one person who saw
    out of our 1200 or whatever people
    followers that we have
    bought the laser tag set it was well
    worth it for them right
    and so the same thing is true for us and
    you don’t have to find people that have
    like anybody can do it right if somebody
    has 200 followers on instagram and they
    promote your
    your code you know for their their
    affiliate thing
    and you get one customer dude that’s
    that’s one customer that you didn’t have
    before that’s awesome
    and that’s another opportunity for word
    of mouth to spread about your business
    yeah and it goes back to you we
    mentioned earlier you know your your
    micro influencer culture
    where um you know you’ve got 1200
    followers but it’s less you know it’s
    less about
    having a million followers and more you
    know it’s almost like they’d prefer to
    have 1200
    uh engaged um real people following
    uh than a million you know unengaged you
    know when you see
    if i see kim kardashian post something
    you know for some brand
    i’m like wow she must have got paid
    really well good for her i’m not like
    that’s a great product
    if i see somebody i know who’s got
    1200 1500 2 000 followers and aren’t an
    and are maybe find a product that’s cool
    one it gives me the opportunity to
    message them privately and say hey is
    this actually cool or
    are you just like getting a few bucks
    and two you know it’s way more
    believable it just feels
    um uh it just feels more grassroots and
    it feels more
    um uh it just feels more real than what
    you get with some of these
    um professionally modeled shots where
    it’s like
    you know i obviously wanted to shoot for
    this company who gave me a discount and
    you know i’m never gonna wear this weird
    fitness tracker ever again or whatever
    it is
    um you know there’s a level of
    authenticity especially when it’s from a
    family you know
    it’s you are going to believe a family
    versus a a single person you know you
    family people are decent people yeah
    yeah bad assumption
    for our family i’m just kidding totally
    dude i don’t know man i just got super
    excited about this is not where i
    thought our conversation was going
    and this is yeah we started going yeah
    this is this was awesome dude
    uh and i you know hey if if you’re
    listening to this right now
    chances are you’re probably not doing
    much of this if any at all
    but it’s definitely something to be work
    worth looking into right now
    and especially you know as we might have
    a little more downtime
    in in certain arenas to be working on
    our business and exploring
    new ideas and trying out some new things
    to try to drum up more business this is
    an awesome opportunity to do that
    okay listen i know we’re in the middle
    of the podcast right now but i just
    needed to take
    a second and stop and pause because my
    has been churning this whole episode
    and this idea of uh you know tapping on
    the shoulders of
    influencers and micro influencers
    has it just really got me intrigued
    for people who uh are running pick-up
    and delivery services or drop-off
    i think there’s an awesome opportunity
    to do
    some sort of affiliate or affiliate type
    to essentially recruit a sales force for
    free of charge and you just pay them for
    their performance
    man if that is something that you are
    interested in exploring more about
    uh us at laundromat resource marketing
    john and i
    and uh one other member that you’ll be
    meeting a little bit later
    have kind of put our heads together and
    started thinking a little bit
    more about this and how it could work
    and we’ve come up with some really
    unique and good ideas so if that’s
    something that you’re interested
    maybe even just trying out trying to do
    some affiliate
    uh marketing for you or pick up a
    delivery or
    drop off service just shoot me an email
    j-o-r-d-a-n at laundromat
    put in the subject affiliate and uh
    you know we’ll chat because we have some
    ideas and we would love to
    maybe see if some of these things we can
    get them off the ground because i really
    that there is a huge huge untapped
    potential in
    this marketing they’re using it in a lot
    of other
    industries and i don’t know of anyone
    else who’s using it
    in laundromats all right sorry to
    interrupt the podcast let’s get right
    back into it
    cool well can we circle back around uh
    talking about
    digital signage what is it and
    you know how how could it be used in in
    a laundromat how’s that benefit a
    yeah so so now that we’re we’re off
    social media and back to tv
    um we can kind of talk about an ambiance
    digital signage is is kind of you know a
    lot of people
    a lot of people for years have have done
    print right where it’s you you print a
    thousand flyers and you pass them out
    you print flyers and you post them in
    your and your mat
    the reality is engagement with a
    poster is very very low um for the
    idea and reason that posters are not
    exciting nobody has been like wow what a
    great poster
    right they’re stationary yeah not since
    right not since jaws
    came out did people say wow that’s a
    great poster you know that’s the only
    one i can think of the jaws had coming
    up but
    um you know that’s just the reality of
    the times and
    with so many affordable digital options
    to capture people’s eyes
    um you know digital signage is a great
    um a service that will allow you
    especially if you if you own multiple
    to send uh information promotions images
    videos whatever you want
    across all your locations without having
    to spend a ton of money on print
    waste a ton of time going matte to mat
    and posting that print material onto
    your um
    wall and you know what it is is a lot of
    will give themselves a pat on the back
    for saying look i posted a
    poster on the wall about our fluff and
    fold but nobody you know
    there’s no real way to um understand the
    engagement there
    um you know kind of what what we do is
    with our digital signage is
    we do a great job of attracting people’s
    eyes and so you know you could be pretty
    certain that when people are in your mat
    and our content’s running people are
    gonna be looking at it
    and we set ad blocks for our partners to
    have the ability to drop their digital
    in between our content so we attract the
    eyes and you feed them the messaging
    um you know it’s easy to pop um you know
    some photos or whatever specials on a
    usb stick and plug it into a tv and have
    a static billboard in the corner
    and say look at me i did digital signage
    you know pack myself on the back type of
    but again that goes back to the very
    idea that a static billboard
    whether it’s print or digital is not
    digital signage integrated within high
    engaging content is how you’re going to
    get people to actually engage with what
    you’re trying to promote
    yeah i like that and we could talk you
    know after this about
    you know if you wanted some images of me
    and the speedo to attract some eyes so
    we can
    yeah we’ll get there we’ll get there
    yeah i’ve already uh i’ve already put
    that in the back of my head
    okay good yeah unfortunately yeah yeah
    sorry about that
    but i’m not coming out ever i’ve made my
    uh no i mean i love that because i i do
    think that you’re
    that you’re right that i mean it’s the
    way that
    tv works right it’s create engaging
    content create a storyline create a show
    and kind of in the midst of that you
    drop in
    what you want people to to hear what you
    want people to know right but you have
    their attention
    and your your uh in all at the same time
    kind of creating uh an atmosphere that
    puts your your signage your ad that you
    want to drop in
    into a context of you know positive
    feelings and
    and again it’s a lot of this is about
    how customers are feeling
    as they’re engaging with your business
    as they’re engaging with your
    and so i i like that and i think that
    um you know the digital signage that
    i’ve seen
    in laundromats first of all there’s not
    a lot of it going on
    uh there and there are some and more
    than there used to be but there’s not a
    lot at
    right now but the digital signage that i
    do see it
    are is that like static slideshow where
    it’s just kind of shuffling through
    you know half a dozen or a ten you know
    and you know that have different ads and
    it’s maybe
    somebody might glance at it but it’s not
    keeping their attention they’re not
    really engaging with it at all so right
    like that and the key
    yeah and what i what we kind of find is
    the key is is the ability to change on
    the fly too and
    because um you know we’re web-based and
    so it’s not you know you don’t have to
    change a slide
    and plug it back into the tv um you know
    you could be on vacation in hawaii and
    send messages to your
    to your match um you know all from your
    computer um
    so you know that’s that’s a great
    flexible benefit as well so it goes back
    to what we were saying earlier you know
    you try something and let’s say it works
    or it doesn’t work
    you have the ability to shift and try
    something else so if your fluff and vote
    special that you’re trying to promote
    on wednesdays isn’t benefiting you the
    way you’d hoped now you can try
    a new marketing uh uh opportunity onto
    your screens
    with your digital signage and you know
    you don’t need to be a um
    graphic designer to create you know good
    engaging signage um you know again we
    were able to
    kind of do all that for you um with some
    templates that we provide but
    um you know it’s everybody at some point
    i always tell patient people to kind of
    picture it like this and everybody at
    some point i said hey how cool would it
    be if
    one day we’re big enough to run uh
    commercials on tv
    like you know you see a car dealership
    or whatever and some maps are able to do
    it you know depending on what it costs
    um but now you know with digital signage
    you can run commercials
    within your mat um you know and now
    you’ve got
    your own commercials running on your tvs
    with people in your mat you know the
    idea is that people are already in there
    you know
    your anything that you run in there
    isn’t going to try to get people in
    because they’re
    there the idea is that anything that
    you’re running on that tv
    while they’re in there because again
    you’ve got that hour and a half of
    captive audience
    um should be doing something to either
    make people aware of something whether
    it’s a special feature event anything
    like that
    promote a business next door who maybe
    you can um offer them
    you know hey pay me 50 bucks a month and
    i’ll run your ads on my tv so they come
    over and buy lunch
    you know if you get creative with it
    we’ve had a lot of people do that which
    we weren’t really expecting at the
    beginning but
    we’ve had a lot of people say hey i went
    to oil change place across the street
    and said hey i’ll run your ad on my
    you know every 20 minutes or 30 minutes
    or every hour or every three minute
    you know they choose to do um and
    promote your
    your oil change place or you know the
    list goes on you can do a million
    different things with it
    all you have to do is be you know
    semi-savvy or willing to put in like a
    little bit of effort
    um you know to be able to provide some
    cool options for people
    um you know to create a new revenue
    stream yeah i like
    that and i like the i like the ability
    to promote the services you want your
    to do so you know for example if you
    want them to start dropping off their
    laundry you can run
    ads with that but i mean i’m thinking
    like shoot man if i
    you know if i charge businesses in my
    area you know 50 bucks a month
    to run you know an ad however many times
    an hour or whatever at my laundromat
    you know even even 10 of those
    you know that’s 500 extra bucks right
    there and that’s not only putting money
    in my pocket but it’s also increasing
    the value of my business because i
    you know i’m bringing in more money so i
    think that’s awesome yep
    yeah i mean i always think of uh you
    know growing up there was always like
    local ads and like the local newspaper
    that i don’t know what the rate was for
    those but
    you know when i would open the local
    newspaper and going through the sports
    section whatever and you see like a tiny
    little ad for some bagel shop in new
    jersey i’m saying
    okay like i saw this but i’m not really
    engaged with it like
    maybe i recognize that it’s there and
    i’m sure it costs way more than um you
    know whatever
    somebody would charge the local pizza
    shop or a coffee place or oil change
    um you know but the nice part is you’re
    able to set those rates you know we we
    provide you with the framework and you
    know you’re able to
    you know see how far you can take it a
    lot of people have hired
    um you know a young kid a high school
    kid or whatever to go knock on doors and
    say hey like
    you know create a little sell sheet and
    say you know for ten dollars a month
    we’ll run your ad for 30 days or for
    fifty dollars a month or run your ad for
    um you know every hour for for
    two months or whatever you know whatever
    you decide to put together um the
    possibilities really are endless you
    know of course
    promoting things within the mat is great
    you know upselling
    you know uh services and things like
    that is great um but you know you don’t
    have that much to upsell
    or you want to use it in a different way
    um you know
    digital signage is a great flexible
    option uh you know to be able to promote
    some some local other businesses as well
    yeah that’s that’s pretty cool and i
    think that there’s some opportunity for
    some creativity
    within the digital signage that
    uh at least i hadn’t really considered
    so i got got my wheels spinning again
    and again i mean like you mentioned it
    just can be another revenue stream and
    one of the things i love about
    laundromats is that
    there are a lot of streams of revenue
    possible when you own a laundromat you
    know people think of obviously the wash
    and dry
    you know self-service revenue you know
    maybe even drop
    off or pick up a delivery services but
    there’s a lot of you know
    smaller but significant revenue services
    you know such as having an atm machine
    that has fees or
    you know gumball machine whatever the
    case may be
    um but that’s just another you know
    potential stream to have
    you know revenue coming in and it’s it
    can be relatively
    cheap i mean tvs are relatively cheap
    these days you know so yeah i mean you
    get tv for 200 bucks at costco you know
    and if you’re using it for um yeah and i
    i mentioned this to a gentleman
    yesterday is because you know you don’t
    he’s worried about theft and i’m like
    yeah you know there is always the risk
    of your tv that’s taken off the wall
    i understand that yeah but it’s few and
    far between from what we’ve ever heard
    um and more so i think thieves now are
    like well
    tvs are so cheap like and this is like a
    65-inch sony you know three thousand
    dollar tv and it’s very obvious that’s
    been spent on tv
    i don’t think that’s where they’re going
    when it turns when it comes to stealing
    stuff from a mat so
    the the cost is relatively low and i
    think the return on not only customer
    but hopefully you know with digital
    signage revenue
    generation is um you know will pay for
    easily and i know we you know we talked
    offline earlier and um i know this is
    since we started our relationship with
    coin laundry association um i know this
    was an initiative that they
    were looking into some years back so
    much so that um
    you know they also attended the digital
    signage expo which which we were at
    um you know in the hopes of creating
    kind of a network of their own
    um and then you know our relationship
    started and
    and they said you know you’re basically
    doing what we were trying to do a few
    years back
    and um you know we do it for a living so
    it’s uh you know it’s kind of
    um you know it the the relationship has
    been synonymous and it’s really been uh
    so far so good and we’re we’re in you
    know several hundreds of laundry mats
    now in in just a few months
    yeah yeah that’s pretty cool i like that
    well can you uh i
    have a couple questions we have a couple
    segments that i want to get to in a
    second but
    real quick before we get to that can you
    tell me what is it
    uh you know for for atmosphere tv what
    does it look like what do you need
    um you know how much does it cost what
    you know tell me some of the details
    about it sure yeah so we we offer
    our service uh we provide the service
    and the device um
    for free uh all you need is a
    tv uh and a wi-fi signal so as long as
    you have halfway decent wi-fi that’s in
    halfway decent shape
    uh you’re good to go um you know for
    listeners of this podcast and for coin
    laundry association members we waive the
    setup fee
    um which is normally 99 bucks we waive
    that fee
    and allow our you know our laundry map
    partners to to
    use it at no cost um and that’s for our
    basic service and basically what the
    basic service provides is
    is the entertainment channel so so some
    something that’s going to provide you
    something much more fun and different
    and exciting than what we were saying
    earlier depressing coven news and
    politics and
    trump this biden that and something a
    little more a little more happy and
    entertaining for your customers now
    secondly um our digital signage feature
    uh we offer that for
    50 bucks a month um and you know you
    could look at a couple different ways
    you know you know if you choose that or
    if you find cable
    to be you know an unnecessary uh and
    maybe obnoxious
    operating cost uh you know use our
    service for 50 bucks a month
    and now you’ve got an ad network built
    within your own mat
    that is now hopefully a new revenue
    driver um
    you know for for not only one
    entertaining your customers and creating
    that good
    experience but you know two giving you
    the ability to promote things within
    and uh you know even even outside of
    your facility if you choose to
    you know use digital signage in that way
    so you need a tv and an internet
    connection and that’s
    that’s pretty much it that’s pretty much
    it we make it as simple as possible we
    provide the device
    um you know we provide the hardware and
    the service and we’ve you know of course
    we have
    customer support available six days a
    week if there’s any issues or problems
    um you know we we’re so confident in
    what we do
    um you know not not to two to our own
    horn but that’s why we’re able to offer
    the service in the device
    you know at no cost um our return rate
    is super low and when we do get returns
    mostly because you know the wi-fi wasn’t
    sufficient enough to support it
    um you know that’s more often than not
    the case if we do get a return but
    once you see an action you see the way
    your customers respond to it again it’s
    not the type of thing that you
    are required to cut cable for you know
    it’s not like comcast or directv
    where you can only have one you can’t
    have the other type of thing um you know
    we’re a great option for supplementing
    cable too
    so you know if you like having your
    cable subscription
    um and you want to be able to have the
    ability to not have judge judy and
    during the day but you want to have
    sports uh you know at night if there’s a
    football game or something like that
    you know you have that ability you can
    do that um you know without ever costing
    you any money
    awesome awesome awesome um
    at the very end i’m going to give you an
    opportunity to share how people can get
    in touch with you if they’re interested
    in this
    which you probably should be interested
    at least checking it out
    sounds like a really awesome option uh
    but before we get to that
    uh we had a little section called secret
    listen up it’s the secret sauce and
    secret sauce is this
    if if you have a tip for current
    laundromat owners that’s going to help
    them maybe improve their atmosphere
    or improve their business you know what
    have you
    you know seen other businesses do or
    other laundromats doing that seems to be
    working you know what what tip can you
    throw uh
    towards the current laundromat owner
    sure you know i i obviously speak on tv
    because it’s what i do
    and um i think when you spread it out
    we actually just had uh we have we
    pulled the numbers the other day and and
    last year
    we’ve we saved uh companies you know
    many of our locations over two hundred
    thousand dollars just last year
    in cable fees by using our service and
    cutting cable and that was kind of a
    number and we had one customer in
    particular who was well over thirty
    thousand dollars and save cable fees
    because they own multiple locations
    um you know 20 30 locations whatever it
    might be
    and they felt that you know cable was
    not essential to
    their operation and what they do um and
    so they said you know we’ll run your
    it doesn’t cost us anything you know we
    run your channels it’s great
    um and you know when you spread it out
    across the course of several years
    several months
    several locations you know you have 10
    locations and you’re paying let’s say
    100 bucks a month and you’re talking a
    thousand dollars a month in cable fees
    times 12 months
    you do the math and about how much money
    you can save over the course of a year
    uh or several years by by cutting your
    cable service and
    we’re at the point now where it’s no
    secret that you know people cut cable at
    home you know i haven’t had cable in
    years and i’m just fine
    um it’s a little trickier in a business
    setting um because there’s only a
    certain amount of
    services out there that are meant for
    commercial use
    obviously we’d be us being one of them
    because you know you can’t show netflix
    in a bar because someone’s gonna knock
    on your door and send you a fine
    um you know theoretically you can’t do
    any of those types of things any sort of
    commercial setting
    um you know because you’re you’re
    putting yourself i guess that risk of
    of being fine but uh in my opinion you
    know i guess my secret sauce
    uh uh a thought and and and advice would
    if you again if you find cable to be an
    unnecessary operating cost
    uh and you own multiple locations or
    maybe just on one location you’re trying
    to save a few bucks a month
    uh you know we’re a great way to do it
    without losing
    quality content you know without playing
    a dvd on loop
    um you know without popping movies in or
    something like that you know
    our channels are updated every week the
    content’s second to none um you know
    we’ve got amazing partners
    and uh you know if you’re looking for a
    good cost saving technique
    i think cutting cable is a great way to
    do it awesome
    great secret sauce and you know what i
    what i like about it
    is uh obviously you’re you’re
    saving that money and so that’s more
    cash flow in your pocket
    every month that you’re saving but you
    talk about all the time the way that
    laundromats are valued is they’re valued
    based on their net
    income so you know if
    if you’re reducing expenses you’re
    increasing the equity the value of your
    laundromat and if you compare that with
    you know bringing in a little more
    income through digital signage well
    you’re increasing your income
    decreasing your expenses and uh you’re
    just winning all the way around you’re
    putting money in your pocket
    you’re filling your net worth bucket
    it’s just oh man
    beautiful yep that’s right um all right
    well we have another section that we
    pro tips pro tips
    and pro tips is for maybe the people who
    don’t own a laundromat yet who are
    looking maybe to buy their first
    one and i know we’ve been talking a lot
    you know when you when you own one i
    don’t know do you have any tips for
    someone who’s maybe looking to buy their
    first laundromat
    yeah well it’s funny because it sounds
    like from what i’ve gathered with in a
    lot of the conversations
    you know i you see in a lot of these
    laundromats laundromat forums and groups
    uh you know i i know that you know um
    how i found you was
    uh in that laundromat facebook group
    where i’ve learned more about
    laundromats in the past six months than
    i ever thought i would care to learn and
    never thought i would learn
    and uh more often than not you know it’s
    people talking about their
    their you know they’re having a tech
    issue or whatever and when you look at
    it could be something that maybe you and
    i have no idea about maybe it’s like a
    really mechanical type thing
    and you look and there’s 60 comments uh
    fellow laundromat owners who are just
    interested in helping
    somebody else succeed um you know so if
    i’m if i’m looking to buy a mat and i’m
    interested in it
    um the first thing i would say is get
    involved in these forums join the cla
    get involved in those forums
    ask people the the response from people
    i found it is is extraordinary um you
    and willingness to help one another um
    you know especially these days
    you know laundromats are remain open but
    you know you even see it
    i’m in several bar restaurant groups and
    you see it there too the willingness
    that people have to help one another
    through these times
    is really apparent and so you know if
    you’re gonna if you’re gonna if you’re
    looking to buy a new mat you know using
    these resources listening to podcasts
    like this you know obviously listening
    uh is gonna help you you know make a
    good informed decision
    but um you know getting involved in
    these forums talking to people
    asking advice you know it’s okay to
    sound dumb you know a lot of people will
    ask a question and say hey i know this
    sounds dumb but
    i look at it when you know i i don’t own
    a mat and looking at it and say
    i say oh yeah i would ask the same thing
    i know it sounds dumb
    but uh you know it’s a question probably
    a lot of people might have on their mind
    feel silly asking um you know those
    places are
    are for lack of better terms safe places
    where people won’t judge you for a dumb
    question they’ll just help you
    um and yeah that would be my
    recommendation is definitely going to
    involve those forums and
    see what the pain points that people
    have are you know there’s a lot of
    people have pain points when it comes to
    you know tv for example they said hey
    what do you put on your tvs um
    you know what kind of music service do
    you have do you have music do you have
    atm do you have games do you have
    um you know it doesn’t remind me just a
    second ago when we were talking about
    what other people do
    inside their businesses i talked to a
    matt owner the other day who’s got
    uh he’s got his laundromat and then next
    door he’s got his dog wash
    um just you know thing facility i guess
    and next to that he’s got his oil change
    so it’s like you can go there you can
    throw your laundry in and you can do
    two other things and by the time your
    laundry is done like you’re
    you’ve accomplished a bunch of stuff for
    that day so it’s uh you know it’s pretty
    incredible um
    so again my recommendation is get
    involved in those forums get involved in
    those um
    podcasts and facebook groups and don’t
    be afraid to ask questions yeah
    awesome tips and and i think that you
    know that last one is
    is the key is don’t be afraid to ask
    questions don’t be afraid to ask dumb
    questions there might be somebody who
    you know every now and then
    you know somebody is you know like they
    are in person
    and just not nice about it but honestly
    man it’s
    it’s way better to ask a dumb question
    you know and to get an answer for that
    dumb question than to not know and to
    make a big mistake
    you know especially if you’re trying to
    get into the business for the first time
    um you know don’t be afraid to ask those
    dumb questions
    in you know in the forums and the
    facebook groups or or just talking with
    other owners so awesome awesome awesome
    well hey this has been incredible
    it went uh it went in a direction that i
    was not anticipating and
    it was awesome like it was so good
    yeah i agree like we just we just
    the laundromat industry into the 2020s
    you know what i mean
    we just we just left it forward by
    by decades it feels that way and i mean
    again it feels
    it’s it’s a um it’s it’s a semi-dated
    industry you know where a lot hasn’t
    changed in that much time
    uh and so hopefully you know people
    listening to this can
    can um you know take some of these tips
    as as things they can use to better
    improve their business
    yeah and let me just say while we have a
    second we’re talking about it if you end
    implementing any of these especially
    like some of the influencer stuff
    man we would love to hear how that goes
    and you know if it works and
    man just drop drop me an email uh jordan if you end up
    trying some of this stuff because i
    i do think that that’s a huge untapped
    market right there
    there’s some huge opportunity that i
    nobody that i know of has taken
    advantage of so
    yeah awesome well hey mike this has been
    incredible if people want to get in
    contact with you maybe
    uh you know talk to you a little more
    about atmosphere tv
    what’s the best way that they can get a
    hold of you yeah sure so um
    my my email is just mike mike.kellyke
    atmosphere dot tv um you know you can
    reach me there
    um you know we we’ve been offering we’ve
    been able to offer this service for free
    for a really long time we’ll continue to
    do that and we’d be happy to extend
    you know trial of our of our pro digital
    signage as well it’s anybody listening
    uh who would like to try that as well
    but uh yeah i’m happy to answer any
    questions anybody might have
    you know feel free to reach out to me
    anytime mike.kelly cool and you mentioned uh
    that you guys might be willing to waive
    setup fee do they need to
    stay yeah well yeah we’ll do that just
    anybody who’s listening here just uh you
    know send me send me a message
    um i’ll make sure that that we’re able
    to waive that fee for you guys
    cool yeah feel free to just drop my name
    and you know
    jordan yeah you use the discount code
    jordan uh
    jordan atmosphere i think that’s the uh
    the waiver looks
    the good code uh just kidding uh yeah
    awesome uh dude awesome awesome to have
    you on and oh
    is there uh do you guys have a website
    or anything yeah yeah so you can
    actually see all the channels live
    you can get a better feel for how they
    all look and feel at you can watch all the
    channels live you can watch trailers
    um you know there’s a bunch on there now
    and it’ll give you a you know feel for
    how everything looks
    uh that’s my recommendation because you
    know again we are a very visual product
    when you see everything running um you
    know you’ll have a better feel for
    how the content looks cool and i’ll have
    a link to that
    in the show notes or if you’re watching
    on youtube it’s down in the description
    uh so make sure you check it out
    again i’ll have the link for you mike
    it’s been incredible
    thank you for coming on and
    revolutionizing our industry
    single-handedly uh dude it’s been
    incredible can’t wait to keep keep
    and and uh working together man yeah
    jordan i appreciate it brothers good
    talking to you
    all right man we’ll talk to you soon all
    right take care man that was a super
    cool episode for me
    i just i love i mean i think mike came
    with just
    so many great uh creative ideas the
    creativity was just
    flowing this whole episode and i just
    man i it really got my my juices going i
    uh man i was just super pumped about it
    hopefully you found some things in there
    that might
    have maybe have sparked some thoughts in
    you or some things that you want to put
    into action
    maybe it’s that affiliate marketing
    again if you’re interested in
    exploring that a little bit more with us
    uh just email me jordan
    j-o-r-d-a-n at laundromat resource dot
    put affiliate in the uh the subject line
    and and let’s chat a little bit more
    about it and see if there’s some
    potential there
    i think there’s a lot of potential there
    um but
    uh my kind of big takeaway
    from this interview with mike uh
    was i i just loved the creativity he was
    coming with with his marketing he was
    talking about setting world records he
    was talking
    about working with influencers you know
    all these different
    um working with other businesses in the
    area i mean he just had like a lot of
    really creative
    uh ideas on things to do and it just
    kind of
    for whatever reason in me just unlocked
    a lot of
    potential and a lot of ideas for me to
    think through
    and for us that launder my resource
    marketing to think through about how we
    can help
    people grow their businesses through
    some of these creative uh
    memes so that’s my takeaway i’m gonna
    thinking creatively about marketing a
    little bit
    more both for my laundromats and for
    what i’m doing with a lot of my resource
    what’s your takeaway i’m really curious
    to know what your big takeaway is what’s
    the one thing you’re gonna take away
    from this podcast episode and you’re
    going to
    implement it this week uh again
    i say this all the time but it’s in
    action that we find success
    so make sure you’re not just listening
    to this podcast hearing all this great
    and not doing anything with it get out
    there and take
    some action and go find some success
    all right we will see you next week i
    cannot wait it’s gonna be amazing
    you’re gonna love it i guarantee it see

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