Jordan Berry [00:00:00]:
If I lost everything tomorrow, I’m talking all the money, all the followers, all the business. I’d buy a laundromat. Not crypto, not stocks, not some trendy side hustle. A simple, boring laundromat. And I’ll tell you exactly why. When you lose everything, you don’t need hype. You don’t need something sexy. You don’t need the latest trend.

Jordan Berry [00:00:24]:
You need cash flow. And laundromats are one of the few businesses where you can go from zero to profit fast. In fact, you can do it on day one and you don’t have to reinvent the wheel. You’re not trying to find the next big thing. You’re buying something people already use every single day and you make it better. Here’s exactly how I do it. If I had to start all over, step one, I’d find an ugly laundromat in a good neighborhood. I don’t care if it’s 30 years old and smells like lint and regret.

Jordan Berry [00:00:57]:
If it’s got good parking, if it has a good lease, and if there’s some foot traffic nearby, it’s going to be gold. Specifically, I’d be looking for a laundromat that has some ability to improve things. Number one, I’d be looking for just outdated technology. I’d want to add some technology to help automate things to make the customer experience better. I’d be looking for a laundromat that was dirty. It’s really, really easy to take a weekend or a week or two weeks and clean up a dirty laundromat, make it like new. I’d be looking for a laundromat that there’s a lot of bad Google reviews. And those Google reviews say things like broken down machines, the owner was rude to me, nobody was there to help me.

Jordan Berry [00:01:46]:
Things like that that are easily remedied, that I can come in and improve the customer experience, the customer service and make sure that when people come to that laundromat, they’re going to be taken care of and they’re going to leave with clean laundry and a smile on their face. One bonus tip is if there’s a laundromat that looks really bad and I can slap some paint on the walls, get all the machines fixed, fix all the lighting, and this is the secret. Redo the flooring. That laundromat might just look like a million bucks. It might look like a brand new laundromat. So check out the floors. If you can improve the floors, a lot of times that’s a very inexpensive way to make a laundromat feel completely different from how it did before. Just a little bonus tip for you.

Jordan Berry [00:02:35]:
Okay, step two. I’d be looking for a motivated seller. Most laundromats aren’t listed publicly. They’re passed down quietly between tired owners. So I’d be calling brokers, I’d knock on doors, I’d tape a. We buy Laundromat, flyers to old machines, whatever you can do to find that deal. Now, listen, if you’ve got money, if you’ve got the Resource, yes, you can hire somebody to go out and find you a laundromat. In fact, we have a team that does exactly that.

Jordan Berry [00:03:06]:
You can go to laundromatresource.com coaching if that’s what you’re looking for. But if you don’t have the money to hire somebody to go out and find you a laundromat, you actually are going to have to use some sweat equity and some time and effort to put into it. You’re gonna have to pound the pavement. And I don’t want to sugarcoat it, it’s not always easy. Right now, finding a good laundromat deal is not the easiest thing in the world. However, there are laundromat deals out there, and you can find them if you got looking for them. So do whatever you can remember. In this scenario, we’ve lost everything.

Jordan Berry [00:03:39]:
So now we’ve got to dig deep, we’ve got to suffer for a little bit and do the hard work of digging our way out of the hole that we found our. All right, step three, we’ve got to figure out how we’re actually going to pay for this thing. I would use SBA financing if possible. With SBA financing, you can get 85 to 90% leverage if it cash flows. That means I could buy a $300,000 store with 30 to 45k down. If the SBA is not an option, I’d be looking for seller financing. If that wasn’t an option, I’d be looking for a partner to partner with. I’d be looking to get my foot in the door any way possible.

Jordan Berry [00:04:18]:
Because once you get the rolling and get that first laundromat under your belt. As long as you do it correctly.

Jordan Berry [00:04:26]:
As long as you do it correctly. Hear me now, as long as you do it correctly, that ball is just going to keep rolling for you. You’re just going to continue to be able to grow and expand your empire. So once you get your foot in the door, do it any way you can, because then you’re off to the races. All right, step four, I would get down to business, fixing the basics once I got that laundromat locked down. Listen, we already kind of mentioned clean it up deep. Clean it, paint it, fix the broken machines, add lighting and better signage, make it inviting again. And don’t forget that super secret pro tip there.

Jordan Berry [00:05:04]:
Redo the floors if you can. And then I’d get about taking care of business. I’d be tracking every quarter, every wash, every dryer cycle. Treat your business like a business, and once it starts cash flowing, that’s when you can start using those profits to buy another one. That’s the play. You’re not going out chasing investors. You’re not using crazy algorithms that you’re relying on. This is just a real business that serves real people.

Jordan Berry [00:05:33]:
So if I lost everything, I wouldn’t panic. I’d rebuild. Because Laundromats give you something most investments don’t control. You can fix your mistakes or the mistakes of previous owners. You can change outcomes. You can outwork a bad week. That’s freedom. So, yeah, if I lost everything tomorrow, I buy a Laundromat because cash flow beats height and boring businesses buy freedom.

Jordan Berry [00:05:58]:
And I want to emphasize here, if you have money to invest, you don’t necessarily have to put in the kind of time and effort that you might if you don’t have money in order to find a Laundromat and run a laundromat. But if you’re coming from a place where you don’t have a lot of money or any money at all, listen, I don’t want you to be deceived by some of the other videos you might be hearing or watching online. It’s going to be work. It’s going to be time and effort in the place of money. And besides money and time and effort, there’s a third ingredient, and that is knowledge. If you want to learn how to buy your first laundromat, I’ve got a free course. It’s linked below. And listen, follow along because next week I’m going to show you the fastest path from employee to financial freedom.

Jordan Berry [00:06:47]:
And spoiler alert, it’s not going to be real estate investing.