A Secret Weapon For Your Laundromat Business with Beau and Liz Perra

Jordan Berry [00:00:00]:
You mentioned and you guys are doing it. Right? And, again, we’ll have links to everything. But you mentioned content creation. It sounds like you think we everybody with a laundromat or laundry business should be making content. So can you talk about that a little bit? Like, how important actually is content creation, and what does that actually do for your business?

Liz Perra [00:00:18]:
We ran our entire business just off Instagram alone. Like, just sales through Instagram. We had clients all over the world, and did coaching and stuff like that. So that was all through content creation.

Beau Perra [00:00:30]:
Talk about, like, marketing budget wise, like, it you absolutely should be making content Yeah. For your laundromat, for your pickup and delivery laundry business. But just, to kind of piggyback off of what Liz is saying, like, just for this generation coming up again, like, that, like, they are consuming so much content. And even even our generation, we’re we’re millennials and, like, you know, just, like, that whole introduction, we’ve been through this all and to see it to now and now this this upcoming generation. Like, that is how people search things first. Right? Like, that is arguably more important, first stop, than your website.

Liz Perra [00:01:02]:
There is power in telling a story through content. You cannot tell that story through a piece of paper. You just can’t. You can you could put it all in text, and guess what? People just aren’t gonna read it. But people are gonna watch your video, a very creative video, and they’re gonna wanna hear what you have to say, and they’re gonna wanna hear your expertise. We’ve had so many people, like, on TikTok have just have reached out to us like, I wish I was in Bainbridge so you can do my laundry. Like, that’s power of content. That is the power of sharing your story is because Yeah.

Liz Perra [00:01:30]:
Is because you just can’t do that through an ad, like like, you can through content. Like and you have so many opportunities, and people think that the goal of content should be to go viral, and that’s so far from the truth. That should be a bonus. The goal of content should be to tell your story and get gain a community, to build a community, and you only do that through sharing content.

Jordan Berry [00:01:52]:
Hey. It’s Jordan with the Water Matter Resource podcast. This is show one ninety three, and I’m pumped you’re here today as always because today, we have an instant classic episode with Bo and Liz, where we’re gonna go over all kinds of important things. And in fact, this is I think this is crucial and becoming more and more important as we go forward. We’re gonna talk a lot about, branding. Now they started their pickup and delivery from scratch. We’re gonna talk about how to do all that. And they grew a a good business and they’re involved as a community.

Jordan Berry [00:02:24]:
We got a lot of really practical details, in here, but we really hit on that branding piece in this one because listen, we’ve got a lot of big brands coming into our space right now. Tide is franchising and selling, franchise locations by the boatload at the moment. I’ve seen Kathy Ireland, Laundrie jumping in. There’s more and more private equity money coming into our space, not just on the software side, but also on the acquisition side. So, or build out. So, listen, branding is gonna become more and more important for independent owner operators like you or like you soon will be. So, we we really jump into it today. So this is an awesome episode.

Jordan Berry [00:03:09]:
Real quick before we jump into it with these guys, I have a question for you. Are you listening to this right now and you have one or more laundromats or you run some sort of laundry business, pick up delivery, drop off, something like that? If so, listen, we’re booking out right now for guests on, summer guests on the podcast. So hit me up with an email. Jordan, j o r d a n, like Michael Jordan, at laundromat resource dot com, and, shoot me an email and let me know that you’re interested in coming on the show. Listen. I think my philosophy of this podcast is that we’ve got something to learn from everyone. So whether you’ve been doing this business for a month or a hundred years and multiple generations, we think there’s something that we can all learn from you and from each other. So if you’re somewhere in that range of, like, a day to a hundred years of owning laundromat or laundromats or some sort of laundry business, send me an email and let’s, let’s do a podcast interview.

Jordan Berry [00:04:08]:
Just talk about your story. No, no pressure or anything like that. But, we’d love to hear your stories. And out of those stories come lessons that we all benefit from. And I know this for a fact because I hear every single week from multiple people. I listen to the podcast. It’s a lifesaver. I wouldn’t be able to start my business or I’ve been able to grow my business or whatever because of what some guest has said or multiple guests.

Jordan Berry [00:04:32]:
So, listen, don’t just be a consumer. I tell this to my kids all the time. Don’t just be a consumer. Be a contributor as well. [email protected]. Alright. With that said, let’s jump into this, I think instant classic episode here. And I know you’re gonna love it, and I’ll see you on the back end.

Jordan Berry [00:04:49]:
Oh, and, Liz, thank you for coming on the show. How are you guys doing today? Great.

Liz Perra [00:04:53]:
Thank you for having us.

Jordan Berry [00:04:54]:
I am psyched. You know, when I turned on the camera and I saw your smiling faces there, color coordinated, and then hearing about your brand, I’m like I’m like, okay. This is the one, man. This is it. I am psyched for this. But before we jump into all that, why don’t you give us a little background on who you guys are and where you’re located and then how you got into this business?

Beau Perra [00:05:16]:
Sure. I’ll let Liz go. I might I might run on a tangent if I try to summarize.

Liz Perra [00:05:20]:
So we are Bo and Liz. We are an entrepreneurial couple. We have been entrepreneurs for about seven plus years now. And, you know, to kind of shorten it up without, like, Bo’s egg going down a tangent, we you know, we’re in a lot of different industries, a lot of, service based industries serving clients. And a big background that Beau and I do are branding designers, and we’ve gone, you know, into marketing agencies and had a lot of success, and some not so successful businesses. And laundry has always fascinated us as just one of those things in industries that has kind of seemed like, you know, through a lot of different, trials and tribulations, it still is going strong.

Beau Perra [00:06:01]:
Yeah.

Liz Perra [00:06:01]:
So it’s always been kind of, like, on our foresight, on our radar, something we wanted to add to our portfolio. And, you know, a year ago, we made the move to Bainbridge Island. We were living in Montana, and we just kind of decided to go all in and make it happen. And, it was, like, six months in, we were kind of, like, you know, waiting for this opportunity, trying to find the laundromat, and thinking, like, okay. Maybe it’ll come. And we just kind of decided, like, I’m a firm believer that if you have an idea, someone else probably has the same idea. And so we just kinda decided to to go for it.

Beau Perra [00:06:36]:
Yeah. We’re actors. We’re not actors, but, like, we we, you know, we jumped on, you know, what we felt was like an incredible opportunity, especially for the community when we’re here. We have a very unique community. There’s, you know, it’s, it’s, it’s an island, there’s one way off, or you take the ferry across to Seattle, right? So it’s like, it’s every part of it’s a vibe, but but we have a really close knit community and, of about, I believe, like, 25 20 ish, 25,000 residents, so not a lot. But within that, there’s, like, 13,000 households. So, you know, a big residential market. There’s been the Yeah.

Beau Perra [00:07:09]:
Commercial market. You know? If we wanna say, like, smaller scale commercial, you know, not really industrial, but, you know, there’s just a lot of opportunity. We we kinda ran the numbers and we’re like, this would be really fun. And we got right to building a brand. Like Liz said, that’s that’s our jam. So, we jumped in. We built Lottas Lottas Lottas Laundry, had a website up right away. And I think, like, I remember the first order.

Beau Perra [00:07:31]:
I don’t know if you wanna tell that story too because that was

Liz Perra [00:07:33]:
Let’s go get into it. Yeah. Like, okay.

Beau Perra [00:07:35]:
But, but, yeah, that’s, like, kinda kinda how we got here and, super pumped to to be on the island here and to to serve the community. And it’s been it’s been incredible just meeting everyone and, great, great, you know, reception for what we’re doing and and the service we offer. So we’re we’re super pumped.

Jordan Berry [00:07:51]:
Awesome. Well, I mean, I gotta say right off the bat, like, you’re in Montana, kind of the middle of the country. Yeah. You could’ve gone East. Right? You could’ve gone West. And I just say you chose correctly West Coast, West Coast. So

Beau Perra [00:08:03]:
I agree. I agree. Yeah. Yeah. Yeah. Yeah. It’s been it’s been awesome. We actually we were out here in 2018 too and lived here for, like

Liz Perra [00:08:10]:
Lived in Seattle.

Beau Perra [00:08:11]:
Lived in Seattle. Yeah. North Seattle and then, moved back to Montana. And but, but, you know, found our way back finally. We have a we have a couple kids, two daughters. So, we really did want, like, a

Liz Perra [00:08:21]:
family business too. Like, a business that, you know, if they wanted to, they could kinda be a part of, you know, like, eventually, I don’t know.

Beau Perra [00:08:29]:
Yeah. Our little one likes, you know, like, she, like, she just she loves, like, hearing about the day and and and, you know, going on delivery. Yeah.

Liz Perra [00:08:37]:
You know

Beau Perra [00:08:37]:
what I mean? So it’s it’s cool. It’s cool to share that with them and like Liz said, build that, you know, all together. So,

Jordan Berry [00:08:43]:
yeah, that’s awesome. And and, you know, maybe a little bit down the line, you’ve got some, you know, legal, child labor too.

Beau Perra [00:08:50]:
So there you go, right? Yeah. Yeah. Yeah. It only it only takes one time. So it’ll be it’ll be it’ll be good. We’re excited.

Jordan Berry [00:08:57]:
Yeah. Some child labor loophole there. Yeah. I like it.

Beau Perra [00:09:00]:
I like it. Yeah.

Jordan Berry [00:09:02]:
Awesome. Okay. So, you know, it was was your move kinda west to the island? Is that because you had been there before? You were familiar with it already? Or what what drove you to make that move, and how’d you end up where you ended up?

Liz Perra [00:09:19]:
Okay. So well, we, you know, we were kind of like, once we had kids, I think it was you know, we were in Montana for ten years. We went to design school. We had clients there. We were you know, we had a content creation agency. And, it was kinda like this thing where Beau and I, we’ve always really we’ve been really good at building businesses. We haven’t ever had experience being entrepreneurs before. We’ve just kinda dove in, and we’re a fail forward couple.

Liz Perra [00:09:45]:
We’ve learned is through failing a lot of times, and that’s, you know, maybe not what people wanna hear, but we definitely have fallen flat on our faces. And so we we kind of had a big, you know, kinda fallout in Montana. We had, like, five employees, and we had a huge contract that kinda got pulled from us. And it just kind of got to this breaking point where, again, we were like, gosh. Every time we’re just working and working and working and working, we need a business where, like, we can put in this work, and it can just, like, grow from there, you know, like, you can actually be not so nation going.

Beau Perra [00:10:17]:
Another way to put it has been, like, be not so dependent on, like, other other people. And, and, like, we control the results. Right. And until like, like, Liz said, we were always kind of hunting for like, you know, like, opposite was that it was like, what, what’s the other big ones, like car washes, or, you know, like, you know, some of the some of that. And I

Jordan Berry [00:10:35]:
sell storage. Yeah.

Beau Perra [00:10:36]:
And at that age, I think it was about the money in in some respects, you know, to be dead honest. And, and so, like, I think that that comes with, like, you know, seasons of your life, though. Like, so we’re in the season now where it’s it’s not about that. Like, we’re just we’re just, like, really genuinely wanting to, like, just be this community. Right? Like like, just be so ingrained in this community and, like, that’s what drives you know, I know that’s one of my big drivers and and why we’re doing this here on this island versus, you know, anywhere else. Right? You know, it’s it’s definitely a different game than someone in a city competing against, you know, all these sub you know? So But, yeah, so we had

Liz Perra [00:11:13]:
came from Montana, and then we just kinda decided, like, you know, we need a change of pace. Like, we had lived in Seattle. We missed being in the city. We had two kids, and just there’s there’s not a lot of opportunities. Like, Montana is a beautiful place to visit. It is amazing. Mhmm. And there’s no shade to anyone who lives there.

Liz Perra [00:11:31]:
I still have great friends there. But, it’s just, you know, you don’t have pro sports teams. You don’t have a lot of the infrastructure that other cities have. And so we knew we wanted to be in a city, but be able to raise our family. And so Bainbridge was just, like, a great place for us to be able to make that transition. And then, you know, after kind of, like, both sides, getting involved in the community, seeing what the community needed, that was kind of how we decided to really just go full throttle with Lottas. And that was where we kind of we were doing coaching at the time and still had a lot of social media clients, and we just kind of everything just kind of fell in into place with the universe and with, with Lada’s. And we just kind of decided to put everything else on the back burner and just go go for Huddl.

Liz Perra [00:12:17]:
Yeah. And so far, it’s it’s been amazing.

Beau Perra [00:12:20]:
Yeah. I love that.

Jordan Berry [00:12:22]:
When when was it? I mean, like, what what’s the timeline we’re looking at here?

Beau Perra [00:12:25]:
Yeah. So we moved here in December of twenty twenty three. Is that 2024. No. December of twenty twenty three.

Liz Perra [00:12:31]:
Okay. Yeah. Yeah.

Beau Perra [00:12:32]:
And then we, started probably you know, like, we probably started building the brand in, like, May of twenty twenty four. Okay. And then I think we opened on, I believe, July 15. So, like, leading up to that, we did a lot of, like, big things that we can talk about, you know, but, as far as, like, you know,

Liz Perra [00:12:51]:
starting to

Beau Perra [00:12:51]:
get a seed, if you will. Yeah. So Before

Liz Perra [00:12:53]:
we open.

Beau Perra [00:12:54]:
You know, one one thing we do, like, the July 4, big old fourth of July parade here in, in Bainbridge. It’s amazing. It’s, you know, it’s like the classic

Liz Perra [00:13:01]:
One of the small town. Yeah. Yeah. Biggest things.

Beau Perra [00:13:04]:
We went around, you know, Popsicle. Kids are, like, dripping stains. So we got these little stain packets, printed a sticker with, like, 20% off your first order and just were, like, you know, walking the streets, handing out little, like, stain removers, and everyone’s like, oh, you know, and and it worked well. Like, yeah, I think it got some instant right away, and that was, you know, a week before we were even open. So, we can you know, right away, we’re like, let’s let’s test it kinda as we build this. And then and then yeah. I remember going into the city one day for I think I had, like, a meeting or something. And, it was just like, we got our first order like, and I was like, oh, my God, like, what do we do? Like, you know, that was like, instant, like, panic.

Beau Perra [00:13:41]:
Like, like, we knew it was coming. But like, all of a sudden, we were like, Oh, we’re gonna see. Yeah. It’s real. So

Jordan Berry [00:13:47]:
cool. Yeah. Well, okay. So I mean, I want to get into like, how do you move to a new location and start this business? And you guys started a pickup and pickup and delivery only business, right? That’s what you guys are doing. Yep. And then are you are you processing laundry out of someone else’s laundromat, at your house? Like, how are you Absolutely. Doing laundry?

Beau Perra [00:14:08]:
Yeah. Absolutely. Yeah. So, like, when like you said, we, pick up and delivery only. I think the initial thought, like Liz said, was, like, find a laundromat. Right? Like, I mean, we need we should make money in the in the time we’re not making money. You know, that was always the idea. But it was always also led with the the convenience because, you know, I think that that’s the big sell with with any pickup and delivery.

Beau Perra [00:14:28]:
I you you see you’re even seeing this shift of, like, how it used to be, like, a high class amenity, and now it’s moving more into the middle class because people are buying back their time. Right? So, we saw it as an immediate need and and it and it translated to that in orders. Right? And we kind of, like, bailed on the idea of getting a laundromat and just understanding that, like, okay. The next move is scaling to a bigger facility that we can get more machines, but just being a processing facility. Right? You know, with the possibility of drop off maybe. But, So we

Liz Perra [00:14:57]:
have an ADU on our on our property, and we you just have you just do it here and process it here. Mhmm. And we’re able to, you know, actually get through quite a lot. We we have commercial machines here, so we switched. We don’t have, like, you know, we switched out our residential stuff right away. And that was something we just noticed, like, within the first you know, once we started to get a little busy, we were like, okay. This isn’t gonna work. You know? Like, it’s the first investment.

Liz Perra [00:15:23]:
So, again, like, that was a a big investment for us right out of the gate, and I don’t think we would have been able to process as much laundry without a laundromat had we had not invested in commercial machines.

Beau Perra [00:15:36]:
Yeah. Should’ve been to something. Submit.

Liz Perra [00:15:39]:
But yeah. So there’s there’s definitely, like there’s there’s been push and pull in terms of, like, what Beau was saying. Like, because we live on an island, you know, there is this there’s a water certain areas that we’re able to go. You know,

Beau Perra [00:15:50]:
obviously, I just, you know, you you need to be on sewer. And so, you know, there’s there’s there’s some key things that we needed to, like, hit. And and so,

Liz Perra [00:15:57]:
you know maneuver around for sure.

Beau Perra [00:15:59]:
Yeah. And so we’re in the process right now as as well of, hopefully, we’ve we’ve we’ve been on a journey. So if anyone, you know, wants to check it out, go to our Instagram, Lotta’s Laundry, and, it’s all on there. We’re sharing everything, building it in public, and, we looked at Yeah. Probably five We’re

Liz Perra [00:16:14]:
openly sharing.

Beau Perra [00:16:14]:
Yeah. We’re looking at that. It’s awesome. Yeah. Five different spaces, I think, we looked at, and, and we got a good one right now. So we’re we’re, we’re kinda like

Liz Perra [00:16:23]:
We haven’t designed these yet. Fingers crossed.

Beau Perra [00:16:25]:
Everyone everyone, you know, hold it down for us. But I don’t know. But it’s gonna be good. Like, that’s that’s the next step for us is getting that space and and, you know, and, you know, doubling, tripling our machines because, you know, we’re we’re getting we’re getting super heavy on on orders and deliveries, which is great. And, you know, it’s it’s awesome. We’re very grateful for that. And now it’s just like it it it all feels like really good timing. So, you know Yeah.

Liz Perra [00:16:49]:
I think the biggest thing, you know, for Bo and I, what I wanna say is just like we, you know, we started a lot of businesses with a lot of, you know, credit, and it’s just, you know and we really wanted to start this business on as little as possible. Like, we wanted to see, like, okay, let’s not do let’s not take out the loan first. Let’s not do the $200,000 laundromat for whatever, you know, it’s gonna cost us and then refurbish the machines and just, like, let’s see if we can really just make it, like, flip it for you know what I’m saying? Like, because that’s always been our move in business is, like, build this elaborate thing first, you know, like, build out the whole studio and and then have the people come. And so this time, we were like, let’s actually, like

Beau Perra [00:17:29]:
Let’s let the people help us build it. Yes. You know, in in a way. Right? I love that.

Liz Perra [00:17:33]:
Yeah. That one too. That was Yeah. That was what

Jordan Berry [00:17:36]:
that was, like, that was, like, profound.

Beau Perra [00:17:38]:
Did I have to go back

Jordan Berry [00:17:39]:
to that one right

Beau Perra [00:17:40]:
on? Yeah.

Liz Perra [00:17:41]:
Save that 10.

Jordan Berry [00:17:42]:
I’m gonna write I’m gonna write that down.

Beau Perra [00:17:44]:
That’s that’s how it’s that tells it’s been. And and and so to say, like, right now with with how busy we are, you know, obviously, I do wanna give a little shout out to sense to, like, you know, their software is amazing, and it’s it’s definitely

Liz Perra [00:17:56]:
helped us.

Beau Perra [00:17:57]:
And I don’t we could never do any any of this without it. So, you know, being able to, like, have a good system like that. And, but but, yeah, it’s just like we’re, you know, we’re working our tails off. That’s for sure.

Liz Perra [00:18:07]:
Like community though. Like, they they like, like, especially, like, you know, with our Instagram and and TikTok and sharing and building this in public. You know, we share our numbers every month. Like, we’re very open about, you know, here’s where we’re at. Here’s what we made last month. The numbers are up. The numbers are down. And so I think it gives people the sense of, like, wanting to be involved.

Liz Perra [00:18:26]:
Like, they have more backing of, like like, they see our videos. They’re like, oh, hey. I saw that, you know, you’re looking for a space. How did that go? Like, so there’s a little bit more connection point to the business as well in terms of, like, they they feel a part of it. And I think that’s a huge part of branding is is telling that story and really, like, creating that, you know, consumer connection with the brain.

Beau Perra [00:18:47]:
And one way to think about that too is, like, you know, this is this this this new way of technology of pickup and delivery, right? Like with these apps, like, I mean, it can be completely contactless. Right? And like, so so again, like, you’re removing yourself as a brand again, to this to this extra state of like, where to there could be no face behind the brand, which which that is not, you know, how you grow a loyal, you know, customer. That’s not how you get a retention rate that’s, you know, through the roof, right? Like you need, you need some sort of personal touch and being able to add to do that. So I think that that that side of, like, social and and them knowing exactly who we are and what we’re doing and how we’re doing it, that’s like that connection piece where they cannot ever see us face to face, but, like, understand exactly who we are, exactly what we stand for, and exactly why we’re doing what we’re doing. So it’s it’s cool because I I think you’re missing a lot of that within how fast this technology is going. You know, it’s just like, it’s more and more remote. Like, you know, there’s machines with just credit cards now. So it’s it’s it’s wild.

Beau Perra [00:19:46]:
But

Jordan Berry [00:19:47]:
Yeah, well, I mean, it’s true. There’s a there’s a lot of, it’s interesting how this industry is going right now. And and I want to go back here in a second to before like we’ve we’ve gone way down the path. But I want to like back us up here and and talk about this launch and how to get this thing started. But, and and also, by the way, we’ll have links to all your social stuff so everybody can go find them. So check out the show notes. If you’re on YouTube, it’ll be down below. But, you it’s interesting as this new technology is coming in and helps us manage our business and automate things like it could be tempting or very easy to be sort of touchless and not have sort of that personal

Beau Perra [00:20:28]:
Even more passive.

Jordan Berry [00:20:30]:
Yeah, even more passive. But I think that there is something to be said, and I think that that’s an Okay business model. It’s a viable business model. However, I think that leaves a huge opportunity for people like you who want to come in and be very high touch and build relationships with the community. I mean, you said, like, we’re trying to just ingrain ourselves in this community here. Right. And there’s there’s huge opportunity in approaching your business that way. Yeah, I think.

Jordan Berry [00:20:57]:
Yeah. Yeah. Okay, let’s let’s rewind a little bit here. You’ve got this idea to build this business and you are like, Okay, you know, I mean, you kind of said, like, we started building the brand for I mean, is that right? You started building the brand first before you?

Beau Perra [00:21:17]:
Yeah, so we started, we started, we started building that out, you know, and decided on a name, I think, you know, I remember walking around the city to where like, what are we gonna name this thing? Like, you know, and so it’s like, you remember all these little moments along the journey? I think it’s important to like, remember that as you come up and share that again, share that stuff. Like, no one’s ever gonna, you know, no one’s ever gonna, like, be well, some people,

Liz Perra [00:21:37]:
but even like, down to the moon, like, the name was so thought out. And she’s like, I have this whole list on my phone notes and, like, like, Lada’s. Like like, everyone’s like, oh, you must be Lada’s. Like, no. Lada is, like, you know, like, it wanted to be rooted. Like, it was rooted in, like, yeah, like, your grandma. Like, you know, it was an old fashioned name. Like, we were looking, like, through, like, nineteen fifties, ’19 forties names because that’s that’s what our brand is all about.

Liz Perra [00:21:58]:
So we wrote our brand story, like, really before we designed anything. You know? Like, what is the message and the feeling that we wanna give? And I think that’s often missed a lot of times. Like, people are like, oh, I just I got my logo. I went on Fiverr. I got my logo, and I’m good, and here are my colors. And it’s like, that is so not a brand. That is just, like, an image. You know? Like, it’s so not it’s a face.

Liz Perra [00:22:20]:
You know? Like but it’s not a feeling that you’re giving your customers when they interact, and that is the difference between a brand and a logo, you know, it’s just like, you know, so long as it’s like, faded off of that.

Beau Perra [00:22:32]:
Yeah. That that old school, like, you know, like, the plumber you had for fifty years, or, you know, like,

Liz Perra [00:22:36]:
I feel good.

Beau Perra [00:22:37]:
I tell everyone, like, you know, like, with our recurring customers, like if if if they cancel it, like, I want to back up, you know, like a high school breakup, like, I’m gonna call you crying, like, you should be crying to like, maybe we’ll get back together for a couple more orders. And then you know, and then whatever we can part ways like, you

Jordan Berry [00:22:52]:
know, to get off again.

Beau Perra [00:22:53]:
Yeah, no, Like, we we we wanna have that much connection. And I think we do. Like, we show up with dog treats. We have handwritten notes. Right? Like Yeah. And and, you know, that turnover on getting reviews and, like, you know, everyone’s just extremely happy with the service, which is great. And but at the end of the day, you know, in in a bigger market and even a smaller market, like, like Liz said early on in this episode, like anyone can do what you’re doing. Like, you know, you don’t hold the rights to like,

Liz Perra [00:23:17]:
laundry is a new idea. I remember.

Beau Perra [00:23:19]:
Yeah, like, it’s like, it’s like, you know, it’s like McDonald’s and Burger King. They’re like, you sell a burger too? Like, no, I sell a burger, you know, like, yeah, we’ll do that, you know, so it’s important to, like, set yourself apart and not in a competitive way. Like, just like, just for the fact of, like, you you should want to be different and give that different experience. Because, again, there’s, like, there’s so many different ways to there’s even different ways to get the same experience. So it’s, you know It’s

Liz Perra [00:23:44]:
all about the feeling, truly, the feeling you want your customers to have when they interact with your business, like, literally down to the thank you note that you’re handing them. All of that is a huge feeling that you’re giving them as a customer, and people just oftentimes don’t even realize how the simplest thing like that, a simple thank you note, can seriously make a customer feel so much more a part of your business.

Beau Perra [00:24:05]:
Yeah. People wanna be heard. People wanna be seen. So with that, we’re doing

Jordan Berry [00:24:10]:
Well, I mean, in good good I’ve I’ve said this before, like, good feelings translate directly to the bottom line. They like, yeah, you will make more money if you’re intentional about making your customers feel good and associating your service, your business with feeling good. And already you’re you’re taking that chore off their hands. So you’ve already got sort of a leg up no matter what. But anybody, like you said, anybody could do that. So going above,

Beau Perra [00:24:37]:
you know, to add to that, like within this industry, like like it’s largely a very personal thing.

Liz Perra [00:24:41]:
You know

Beau Perra [00:24:41]:
what I mean? Like, I’ve come to discover that through, you know, you you see what people give you and what they don’t give you. And you’re like, do you you know, they they clearly may be doing some laundry still and they’re more intimate items or, like, they’re delicate. You know, like, there’s a very high trust factor that that doesn’t just happen overnight. So again, going back to, like, whatever you can do to set yourself apart is not just like another, you know, another Joe that set up shop. Like, that’s just it’s it’s it’s so important. It you know, it’s it’s it’s almost, like, hard to explain how important

Liz Perra [00:25:09]:
it is.

Jordan Berry [00:25:10]:
Well, I mean, I want to I want to hit if you guys don’t mind. I mean, you’ve already mentioned a couple of things. I want to hit two different things because you’re bringing up like huge points. I really love like the way you guys are approaching. This is actually really cool. So we talk about good feelings and then we talk about trust factor. I mean, can we talk about like what things are you doing for each of those to help foster the good feelings? I mean, I love that I wrote down like dog treats and handwritten notes. Like, that’s awesome.

Jordan Berry [00:25:40]:
I love especially like the dog treat thing. Like, that’s awesome.

Liz Perra [00:25:42]:
You know,

Jordan Berry [00:25:43]:
that’s her like, yeah,

Beau Perra [00:25:46]:
like the

Jordan Berry [00:25:46]:
way to the heart. Yeah.

Beau Perra [00:25:47]:
Like, like, barking to it. And then they see you. They’re like, oh, they’re like, chill out. They’re like, oh, but it’s coming. Yeah. It doesn’t even like, you know, you don’t even matter. Like, I’m sure I have so many people’s ring door cam where I’m like, I left your treat on the bag. Like, you know, they’re like, weird all like, you know, but I’m I’m about it.

Beau Perra [00:26:04]:
Like, it’s it’s very important. So, I mean, yeah, to to to expand on that, what, you know, what are some other things that we do pretty well?

Liz Perra [00:26:10]:
You know, we immediately got involved in, like, in the community, which I think is a huge trust factor is, like, especially in a local area, you need to be trusted. Like, trust is key. It doesn’t matter if you have the best. It doesn’t matter if you have the best service, the best burgers. Like, the community needs to trust you. And so we did chalk marketing, like, a big guerrilla marketing campaign. We went to all of the parks in town and did, like, a hopscotch thing where, like, it was for kids to interact, and then, like, it’d be, like, step one, wash, step two, dry, but they would, like, spin around, and then it would be, like, dance in a circle. Your laundry’s done.

Liz Perra [00:26:43]:
And so a lot of parents shared that on Facebook, and that got the community talking. And then,

Beau Perra [00:26:49]:
That was preopening as well Yeah. That was when we started that.

Liz Perra [00:26:51]:
But then we continued that, like, throughout the summer. You know, we live in the PNW, so it was definitely a summer thing. And we’ll we’ll we’ll do that again in the summer. It was fun for, you know, the kids. And, again, their clothes get stained. They get chalk on them. And then, you know, we hear words like, oh, we work

Beau Perra [00:27:05]:
a monastery.

Jordan Berry [00:27:05]:
Creating your own business. Exactly.

Beau Perra [00:27:06]:
You’re exactly right.

Jordan Berry [00:27:07]:
You’re exactly right. You’re some ice cream, extra drippy.

Beau Perra [00:27:11]:
Oh, my gosh, you’re so right. No, that’s a

Liz Perra [00:27:14]:
good feeling. Right? Like, yeah, feel good activities that like, make people feel good and get people talking.

Beau Perra [00:27:20]:
And again, like, like thinking about like, how people you know, yeah, psychographics of people, right? Like, like, how do people react? Like, parents love their children, they love when their children are happy, right? So we’re hearing from Montessori that we work with, like, the kids are going around, like, did you see the chalk? Like, do you see I went to the chalk at Battlepoint Park, like, oh, I went to the chalk down at you know, it’s like, like, like, they’re talking about these installations that we did. Like, that like, that is so powerful. You know what I mean? So, so we did that. We did the classics, like, door tags.

Liz Perra [00:27:48]:
Yeah. But in terms of, like, feeling good too, we also and, like, we also have donated sponsor, like, Scott Yeah. Sponsorships to, like, Camusia. Like, we did, like, a a couple schools that had, like, galas where we’ve donated, like, a month’s worth of laundry or, like, a sponsored teacher, you know, like, teacher appreciation where we’ve given a teacher, like, I think, again, another month’s worth of laundry. Yeah. So that’s been huge too in terms of, like, again, like, we can’t we’re we’re a brand new business. I can’t always we can’t dish out money left and right, but we can give our time and our services and our skills. And so I think that’s another way people don’t often think about is that, like, you know, oh, we did, like, a lot of silent auctions for community, like, nonprofits to raise money for some of the nonprofits, again, donating laundry.

Liz Perra [00:28:34]:
So, I think that’s just been a really good way for us too to give back and feel like we’re not just, again, this business that’s coming in just for profit. Like, we genuinely we know that even as we continue to expand off of Bainbridge, like, wherever we go, we have the same plans for the foundation of that community, you know, like, to be very rooted in the community too, and give back. Yeah. Yeah.

Beau Perra [00:28:56]:
Creating a repeatable process, right? Creating a repeatable process. And I think, you know, to add on that, the chamber, right? So like we, we joined the chamber right away. Got, he got like an advertising spot in their window, like the second month, you know, like just creating again, creating these relationships. You, you never know what a conversation’s, where a conversation’s gonna go. And I’m sure a lot of people can attest to that. Like some, you know, some of the biggest discoveries and, you know, real estate and, you know, so I mean, so many different things just happen off knowing people and conversations. So word-of-mouth is huge in the especially in a community like this and and really in any community, like people trust things other people trust. Right? So it’s it’s

Liz Perra [00:29:38]:
So we do so we then we did, like and then we did basically incentives to write reviews for us. So the handwritten notes, it was basically, like, you know, it started off we have, like, these old school, like, checks, you know, like, what you would get at, like, a diner kind of. Yep. And they’re pink, of course, on brand. And so those are, you know, like, thank you. Those get handwritten to every customer if they haven’t written or if they’ve already written us a review. And then if they haven’t written us a review, they get a review card. And those we have printed in Canva.

Liz Perra [00:30:07]:
And they have, like, on one side, like, it’s actually, like, pretty well where you’re like, this only take

Beau Perra [00:30:13]:
twenty five days. Yeah. This will take two missed, and you’ll get $10 instantly. So they again, a lot of the language you’re using, you know, thinking about some psych yeah. Thinking about the psychology behind what you’re saying and, like, how you’re offering it as opposed to, like, receive $10 off your next order. Right?

Liz Perra [00:30:29]:
We did try that, and it didn’t it really honestly didn’t work as well until Vow switched the wording up to kinda be like, this will only take a little bit. And it’s funny how, like, people started filling them out, so they got the 10 credit. And then, yeah, it gives us a backside, so we’re able to write a handwritten note on the backside of it. So you can understand

Beau Perra [00:30:46]:
how, like, every move is, like, you know, very intentional, very calculated. And and, in in those reviews, yeah, they’re, you know, they’re long. They’re in-depth. Like they’re not your, like, we haven’t got a single five star, no comment, you know, like that. Those, those are useless. Like, you know, so getting that again, getting that, we

Liz Perra [00:31:02]:
haven’t got a single non five star review.

Beau Perra [00:31:04]:
Not one. We have a referral program. We have loyalty points, for, you know, for all of our customers. So again, just, just every touch point. And I think, just, again, that ability to, like, be that step above is you will be that choice.

Liz Perra [00:31:17]:
Yeah. Like, recognize, like, okay, these people have two dogs. Alright. Noted on their order. Right? Like, so I’m showing up to their house with dog treats like that. It’s that type of those little touches, and we’ve talked about stickers for the kids. And hopefully, soon, we’ll we’ll

Beau Perra [00:31:31]:
do it. I actually don’t like getting stickers off clothes, so maybe we Yeah.

Liz Perra [00:31:34]:
Don’t do it. But, you know

Jordan Berry [00:31:37]:
Find something messy that’s easy to clean.

Beau Perra [00:31:39]:
Yeah. Exactly.

Liz Perra [00:31:42]:
Yeah, it’s all about those those little things just to let our customers know

Beau Perra [00:31:47]:
Christmas, we did little mini candy canes. You know, and, you know, and some people don’t leave Rio, and they’re super happy with their service still. And they’re, you know, tons of laundry every week. And it’s great. It’s like, you know, that’s just

Liz Perra [00:31:59]:
that process. Have a text process. So it’s I think that’s important. We’ve kind of talked about this a little bit is, like, we are we are rooted in, like, these old school techniques. Like, I think there’s power in a handwritten thank you that no one real people don’t realize at all. It’s so powerful. But I also think there’s power too in technology and utilizing the resources at hand. So we do have automation set up where after a customer receives their order about twenty four hours after that, they do get an automated text saying, hey.

Liz Perra [00:32:27]:
Thanks so much for your service. You know, let us know how your order was on a scale of one to five. So they’ll, you know, send a number back. Again, a really easy way. You’re just asking them for a number. And every time it’s been a five, but then they give us a five, and then it automatically says, like, thank you so much. We’re so glad to hear you like your service. Go ahead and leave us a Google review for $10 off your next order.

Beau Perra [00:32:47]:
Yeah. Like being yeah. Like that that another high touch would be, like, yeah. Like, I think it says, like, you know, a review goes a super long way in our community and and people understand that. Right? Especially, like, if you’re a business owner, if you’re, you know, even just people really understand that.

Liz Perra [00:33:01]:
They know

Beau Perra [00:33:03]:
how the, how much it is is word-of-mouth. And, and so, yeah, that follows up with that. And and I think that’s been about, like, a 60 to to 70 ish percent success rate on on those follow ups. So it’s been great. It’s huge. Yeah. Now we have, like, twenty twenty Google reviews, I think, so far. And, obviously, I think we could have more.

Beau Perra [00:33:19]:
And, we set goals every month and and and, you know, we’re hitting our goals. So, it’s it’s about the, you know, continued progress. And I think one thing Liz and I, you know, in all of this, like she mentioned with how we started this business is is it’s the 1% each day. Right? Like Yeah. How are we making this business 1% better each day? How are we making our systems 1% better each day? Like, we’re going to get an employee the second we get a space. Like, let’s get ready for that.

Liz Perra [00:33:42]:
Like, you

Beau Perra [00:33:42]:
know what I mean? Like, we know where that goes, you know? So, but yeah. So it’s just very intentional with with every step. And and again, just not rushing any of it and just kind of letting it play out. Yeah.

Jordan Berry [00:33:55]:
Well, and I think you guys have like a really strong brand, like, and I love the sort of marriage between the old school sort of mentality of doing business, high touch, high community, with, you know, the new technology that we have available to and sort of marrying those two things together. Can we can we just talk about like as you were starting to put this brand together? I mean, did you have like a like a process that you went through or kind of what did that look like for you to actually build out this brand as you were kind of putting that business together?

Beau Perra [00:34:33]:
Yeah, absolutely.

Jordan Berry [00:34:34]:
Well, real quick, real quick before before you jump on that. The reason I’m asking is because I think a lot of lawnmower owners have forsaken branding, right? Like it’s just not been a big priority to them. But, you know, and I have a news segment of the podcast, right? And one of the things that’s been popping up a lot is Tide Laundry, right? And Tide Laundry is dropping franchises left and right all over the country. And Tide has a super strong brand, right? Super recognizable household name. Probably the one brand in this business That has the ability to draw people, beyond other laundromats, right? Like people will drive past other laundromats to go to a Thai Laundromat because they recognize that name. I don’t know that there’s, you know, other than maybe some local brands. Right. I don’t know if there’s, there’s any other nationwide brand that has that kind of pull.

Jordan Berry [00:35:31]:
But all that to say, I think branding, which we have not paid much attention to as a whole in the industry, is going to become more and more important in this business. So now is my question is like, how did I mean, you guys have done such a great job with the branding stuff. Like, how did you guys approach this? Obviously, you’ve done this kind of thing before. It just shows in the way that you’re speaking about it. But, you know, let’s say I wanted to start a brand for my laundromat that hasn’t really had a brand. Like, how can I go about thinking about that and and putting that together?

Beau Perra [00:36:04]:
Call us Yeah. First of all.

Jordan Berry [00:36:06]:
I like it.

Beau Perra [00:36:07]:
Good stuff. Alright. Yeah. We’ll we’ll get to that. But, yeah, I’ll let you go. I think you’re you’re you’re really good at it.

Liz Perra [00:36:13]:
No. But, you know, I would definitely say, like, say you’re you’re just starting out. You have your name, so that’s decided. I would say you start with your story and the feeling you want to give your customers. Right? So everyone’s gonna be different. I think oftentimes people make the mistake of, I’m gonna write to my colors. You know? I’m gonna go straight to picking out colors and fonts, and I think that’s where you get confused because it’s like, well, your font doesn’t necessarily relay your story. You know? And all of that relays your story.

Liz Perra [00:36:40]:
Different colors Yeah. Relay different feelings. And so really, like, writing your story down, saying, what is the feeling I wanna give people when they come into my laundromat, when they interact with my brand? What you know, if I could be if my brand could be a person, what would they act like? How would they talk? How would they what would they eat? Right? All of that is a feeling. And so and, like, your interaction. And it’s no different, like, how I like to describe it to people is, like, the Walmart versus, like, a high end department store. Like, the lighting is different. Right? Like, how the clothes are laid out is different. Signage.

Liz Perra [00:37:12]:
Right. The signage, all of it is different, and that is a brand. Right? You immediately know, though, like, one’s luxury and one’s not. So, like, what’s the story that you want? How do you want people to feel when they walk into your laundromat? And then go from there. Then go on, like, Pinterest is a great resource, you know, and being like, okay. Now that I know the feeling, I wanna design a modern luxury brand, right, or a modern luxury logo. And start looking at those colors. Start seeing what like, okay.

Liz Perra [00:37:39]:
I see a lot of these these colors are dark or black. I see a lot of these fonts are, you know, like, have you know, they’re either this is a nerdy term, but sans serif or serif. Right? Like, they have the feet or they don’t have the feet because all of those fonts convey different feelings, and people just don’t oftentimes pick up on that because you don’t even realize that when you’re interacting with products, anywhere you go, it’s giving you like, whether you realize it or not, you’re choosing it for some subconscious reason.

Beau Perra [00:38:06]:
Yeah.

Liz Perra [00:38:07]:
And it’s the feeling it’s giving you.

Beau Perra [00:38:09]:
Yeah.

Liz Perra [00:38:09]:
And, again, you’re rebuying that product because it made you feel good. Right? Like, it’s why Starbucks has had so so much success being a a coffee company is because they have developed, like, a third home. They make you feel really good and consistent with their coffee. So That

Jordan Berry [00:38:27]:
and the addictive nature of caffeine. I’m just saying.

Liz Perra [00:38:29]:
There you

Beau Perra [00:38:29]:
go. Just stop editing. Yeah. That’s

Liz Perra [00:38:32]:
but yeah. So and then really developing, you know, if you can’t work with a designer and you can’t afford that, going into Canva and you know? Or creative market is a great place you can buy, like, packages of, you know, like, logos and stuff like that. But I would, you know, if you are gonna go to Fiverr, I would really, like, avoid just finding someone that’s just gonna make you a logo. I think it’s, again, really important as you do as you mentioned, like, with all of these, you know, tides coming in, there’s a lot of competition in this industry. I think it’s really important to to create something that’s unique. And and I think sometimes with Fiverr, those websites, it’s often, like, you know, very Thank you. Duplicate. You know, like, you can you see it all over.

Beau Perra [00:39:16]:
I think one way to to put it to, like, I agree with respecting I think this is one of the things in business, though, that you do kind of take a second guess on like, investing in this right? It’s don’t think about it as an expense. It’s an investment. And I’m not saying this just as a branding designer, but like, like seriously, the, the results are tenfold. Yeah. Right? Like there’s, there’s a reason that, you know, you, you go on those sites like Fiverr, like I’m not bashing any of those things, but like you, you can end up with the same logo as someone. Yeah. Right? Like the and there’s not a lot of personality because at the end of the day, you know, it’s like $50. So, you know, just as a benchmark for people, your marketing budget, you know, is anywhere from three to 5% of your yearly revenue.

Beau Perra [00:39:55]:
So if we’re, you know, if we’re a a decent even a decent operating laundromat, like, you should be able to afford, you know, 4 to to $5,000 to to build a a a brand that’s going to last you years. Right? Like, you would be shocked at the amount of money that is paid for, like, you know, big time logos, like, you know, and and then you hear the story of like, the Nike logo that was like $60 or something. And now it’s, you know, how exactly is that company? Right? But but think bigger, I think I encourage you to think bigger on like, what what that brand will become. Yeah. Through through through putting in that that that investment there and and and really establishing, you know, your brand. And the last thing I kind of want to say on that, or maybe not the last thing, but definitely, remove yourself. Like, I I think it’s Yeah. It’s so hard.

Beau Perra [00:40:42]:
Like, you know, some people are like, I want my lawn I wear a laundromat, and I want my logo to be a Bulldog. Why? Like, well, I have a Bulldog, or I did, like, ten years ago. You know? Like

Liz Perra [00:40:52]:
The bulldog passed away. It was named after the bulldog.

Beau Perra [00:40:54]:
That bulldog. But, like, you know, I just there’s there’s a there’s a degree of removal that you need to that you need to step out for a second and understand, like like, Wes is talking about, like, what the customer is is wanting and what experience you’re gonna deliver to the customer and not How are you gonna create this community? And and then and then and then and then put, you know, visuals to to to that and not don’t get attached. Like, just it’s it’s really important to have an open mind on, like, what what it can become and not just what you’re, like, what you like. If you don’t like blue or you don’t like green or, you know, like, all that’s you know?

Liz Perra [00:41:25]:
But, I mean, the power of of branding is, you know, it it’s priceless. And I think that’s something that people, like, you know, you can you can spend hundreds of thousands of dollars, and I don’t think you need to. But I do think a a few thousand dollars is necessary in terms of, like, just being able to have a well thought out package for your business to take with you for years, like Beau was saying, and not hesitate on, like, is this right for social? Is this the color I should be using? You know, like, for my and it sounds silly, but it’s so incredibly important, you know, when when push comes to shove. And I think, you know, what Beau what we kind of do when we launched LADA is we had, like, a rough logo. We, we had a rough website to start. But even just us as brand designers knew that the website was a great start, but we we were like, okay. Once we get, you know, a few more customers, we wanna kinda maybe, like, update it a little bit. And it ended up being, like, a mini brand refresh for us.

Liz Perra [00:42:18]:
Yeah. And it was huge. I mean, our ROI, like, the the sales that we’ve gotten back from just making a few tweaks and kinda doing that brand refresh, making sure that everything was speaking cohesively has, I mean, has been huge. So I think people don’t realize that either. It’s like, it is definitely an investment that your customers notice and feel when they interact. And, like, it’s funny because I can’t tell you the amount of times. Like, you know, I I’m so all for, like, I wanna help people out in this industry. I want people to get the resources they need.

Liz Perra [00:42:49]:
So please, yes. We’re Amdocs are great. And you’re

Beau Perra [00:42:51]:
doing a great job, Jordan, you know, doing that as well, like, you know, delivering delivering everything you do at the laundromat resource. But,

Liz Perra [00:42:57]:
But there’s so many websites you go on. Exactly. And it’s like, there’s no no personality. There’s no story. I don’t even know who runs the business. Like, they there’s not even any sort of, like, I it’s it’s hard for me to it’s just, like, here’s what we do, and and we have these machines, and it’s it’s great. Right? Like, okay. That’s awesome.

Liz Perra [00:43:14]:
It looks like you do an amazing job cleaning cleaning the, you know, whatever. But when push comes to shove, I think in the world what we live in now in 2025, I wanna feel connected. I want more from you. I want us I want more from you. I wanna know who you are. I wanna know, like, the nitty gritty. I wanna know, like, what your business is doing on a day to day and not, you know, it’s it not necessarily be so, like, stiff, if that makes sense. Listen.

Liz Perra [00:43:39]:
Yeah.

Beau Perra [00:43:40]:
But he’s about to see me. Yeah.

Jordan Berry [00:43:43]:
Yeah. No, I mean, I love this. It’s great to just be able to like, throw out a question and then just shut up. And you guys are like, so passionate about this. I’m like, Yes, this is.

Liz Perra [00:43:52]:
You can like to us if we’re going out to runway.

Jordan Berry [00:43:55]:
No, no. What I’m saying is, I mean, it’s it’s great. And I think what you’re saying is, like, I don’t want not controversial. It’s just not it has not been a top priority for most laundromat owners. Right?

Beau Perra [00:44:07]:
And it’s like, it’s like, you know, with social media too. Like, we always say, like, it’s like the HR of businesses. Right? It’s it’s the first to go. Like, marketing is always like, oh, I can cut the marketing. It’s like, no. You cannot. You turn off.

Jordan Berry [00:44:21]:
No. I made that mistake once.

Beau Perra [00:44:22]:
Yeah. Yeah.

Jordan Berry [00:44:23]:
Did not go over well.

Beau Perra [00:44:24]:
Okay. Do you care to share on your episode as well?

Jordan Berry [00:44:27]:
Well, yeah. I mean, I mean, I’ve shared this before, but yeah, like I or that first laundromat I bought, I was, you know, expect to be making boatloads of money, was losing money. And I got I turtled up, man. I got scared and didn’t want. I cut the marketing because I was like, that’s just more money going out when I’m already losing money. I cut the channels that could actually help me grow the business. Right. Like that’s it.

Jordan Berry [00:44:51]:
But it was scary. Like, I didn’t and I didn’t know what I was doing. I didn’t know what to do. I didn’t know who to ask. Right. So I for sure have I have done that. And, I would just say that it is not the route to go. You got to find what even if you got to do like what I loved about what you guys were doing is you were doing some of these guerrilla marketing tactics, right? Of like doing, you know, hopscotch stuff and like relatively cheap stuff with door hangers and like just, you know, stuff that even if even if you don’t have a big marketing budget, like you can’t stop doing it, if you don’t have the money, then you’ve got to put in the time and effort and energy to do it.

Jordan Berry [00:45:29]:
And, you know, if you’ve got money, then you can you put less time into actually physically doing the marketing right. But but if you don’t, you still have to market like. Yeah. Yeah, otherwise, your business is gonna die. Like, yeah.

Beau Perra [00:45:44]:
And again, going back to kind of like the we’re blessed with like an amazing chamber here in Bainbridge. But, you know, going back to just that, like, like, the the idea of like, just like, if you’re if you’re bad at speaking, like, go talk to more people, like, you know, talk and talk to yourself in the mirror more. Like, I don’t you know, like, it’s like that.

Jordan Berry [00:46:00]:
That’s what I do.

Beau Perra [00:46:01]:
Oh, yeah, exactly. Every morning. Yeah. So that skill is so valuable, though, you know, and like, and I always say it’s like, it’s it takes you know, sometimes it’s, like, hard to even get a meeting with someone. Like, you’re stepping into the room and you’re essentially getting 20 meetings at once, like, in or within an hour. You know what I mean? And, like, that is just so valuable for your time and and your efforts. Like and, again, like, sometimes you can even just guest go or they’re, like, $25 or, you know, like, to go to one of these events. Like, it’s it’s it’s very worth it, you know, getting more ingrained and and just building building on that that skill set for sure.

Jordan Berry [00:46:35]:
Yeah. Huge. Huge. And, you know, I mean, we’re talking about branding, right? You’re talking about I love I love the bulldog and, you know, taking yourself out of it, right? So a lot of people build that brand around me. Here’s who I am. And but, you know, it comes back around. It’s something that you haven’t said explicitly, but has been present implicitly throughout everything you’re saying is, you really need to know who your customer is, right? Because if your customer is a bunch of like, you know, independent gyms where, you know, you want to be tough on stains, maybe the Bulldog is the right way to go. Right.

Jordan Berry [00:47:08]:
Because the Bulldog is going to resonate with your audience. Right. And maybe the pink sort of fifties diner you know, brand is not going to play well with that audience. You know, maybe. But, you know, how how did you go about, like, sort of figuring out, you know, the term we use, right, is avatar. How did you figure out who your avatar is? Because, you know, you have to know who your avatar is before you can figure out how to make them feel the feeling that you want them to feel. Right? Because different fonts, different logos, different colors, different ways you interact are all going to, you know, depend on who you’re talking to. So how did you figure out who your avatar was?

Liz Perra [00:47:49]:
Yeah. So we use, ChatGPT.

Beau Perra [00:47:53]:
And I love it. Yeah. Yeah. Shout out.

Liz Perra [00:47:55]:
We just love it. I I that’s, like, my go to, and really, like, you know, dove into a lot of market research. We did our whole entire, like, five to ten year, like, plan, and, like, scalability and where we plan out. And we’ve adjusted it, you know, a few times since then.

Beau Perra [00:48:11]:
You know? Probably three times in two

Liz Perra [00:48:12]:
weeks and three days. And, you know, again, we’re a brand new business. We’ve been been in business for a year. So it’s it’s great to sit down, and you should sit down as a business owner and say, like, here’s our projections, you know, but you should still be looking at your numbers saying, okay. Here’s where we hit our goals. Here’s where we didn’t. Right? And how are we adjusting our numbers? And just I think it’s really easy to go into any business and no matter the strongest idea ever and say, like, this is gonna take off. Right? Like, every single person wants to say that their business is gonna take off.

Liz Perra [00:48:42]:
You should

Beau Perra [00:48:43]:
be saying that. Yeah. You should be saying that. You should be saying that. Yeah.

Liz Perra [00:48:44]:
You should be saying that. Out there, Brian. Yeah. I mean but also be realistic in knowing, like, okay, There might be some months where we don’t hit our goal, and that’s okay. Right? That’s fine. But how are we kinda making sure we’re adjusting and and still putting in the marketing efforts, right, not getting, like like, behind? Or even if you are hitting the numbers, great. Are we still marketing? Are we still putting ourselves out there? Still going to the events. We definitely do.

Liz Perra [00:49:08]:
Right? Because that is also still important to do while you’re still making money. And, also, you know, on the opposite perspective, people sometimes let off the gas when they’re making money, and then maybe competition comes in or excuse me. And, you know, something else happens, and then all of a sudden, they’re like, oh my gosh. We had a couple slow months. Now what? And then you have to scramble, and you’re almost, like, doing twice as much work instead of just having that consistent, you know, habit about

Beau Perra [00:49:34]:
It’s like it’s like you said, Jordan, like cutting the channels. Right? Like, you know, so, like, you you think if, like, if it’s, like, kind of rolling, it’s like you have all these balls, and they’re going over here, and then all of a sudden, they start rolling away. It’s like, you have to keep them in the middle, at least, right? Like, you know, if they’re all gonna roll this way, then we have to go turn the gas on again. And so it’s like, it is it’s a it’s a delicate, like, you know, I’m thinking of like a gyroscope, I think, you know,

Jordan Berry [00:49:57]:
I’ll just

Beau Perra [00:49:57]:
record balance, like, you know, in in making sure that, yeah, you’re continuing to pour and, and, and sometimes doubling down, like, you’re like, especially if, like, one idea is working really well. Like, you never know when that idea is gonna stop working well.

Liz Perra [00:50:10]:
So Yeah. And ChargebeeT is an I mean, amazing as you know, like, we’ve been in marketing for seven years, and I can develop a marketing. I can sit down and spend hours on it. Right? But why do it when we have this tool that can really just help help us pop off all these ideas like that?

Beau Perra [00:50:25]:
You know? Organizes it better. Like, you know, it it’s using technology has been a big, you know, key. And

Liz Perra [00:50:31]:
And then being able to say, like, okay. Yeah. Here’s your here’s your customer persona. And then tweaking it and saying, okay. Well, ChatGPT, you know, here here’s around the island. You know? Let’s kinda challenging a little bit. Okay. You’re right.

Liz Perra [00:50:43]:
You know, let’s cater more towards yoga, you know, or moms or busy

Beau Perra [00:50:46]:
So we found so we we we did all that, and I think we kinda came to the fact of, like, like, our sweet spot is is that, like, family of four, you know, family of of five and, the the busy professional or, you know, one or two busy professionals. We also have, you know, this this interesting subset of, we have one of, like, the, wealthiest retirement communities in the nation actually here in Bainbridge. So we also have this, like, subset of people that, you know, it’s it’s a just a little bit of laundry every couple weeks. Two times. Yeah. We we kinda have this both sides of the scale. And, yeah, it’s it’s really interesting. It’s it’s it’s really interesting because we continue to develop that again

Liz Perra [00:51:25]:
with But we attract both of them

Beau Perra [00:51:27]:
with our branding. Yeah. So it’s like the the older people get attracted, I think, because it does feel really trustworthy and everything Mhmm. We’re doing is thoughtful and intentional. And, like, they see us in this,

Jordan Berry [00:51:37]:
and they’re

Beau Perra [00:51:37]:
like, oh, yeah. Like,

Jordan Berry [00:51:38]:
you know, like, nostalgia going.

Beau Perra [00:51:39]:
Yeah. For them. Like, you know, I’m here for it. Like, we can Yeah. You know, and, like, some old, like, there’s a couple of older ladies that, you know, like, I’ll go in and chat with them for five minutes, you know, like, and it’s the best part of their day. And, like, it’s important to me, and it’s important to us that, like, we can be that for people as well. Like, you know, like, that that, you know

Liz Perra [00:51:56]:
The milkman vibe.

Beau Perra [00:51:57]:
Know what people are going through either. So it’s like, yeah, that’s really awesome. And and, yeah, I just think that, the the younger side, that busy reflection, like, so many sports here on the island, like, so many activities, the outdoors, you know, it’s like the the families. I think that’s our that’s our definitely our

Liz Perra [00:52:14]:
But, again, like, the trust, like, the trust started with good branding. And that sounds stupid, but it really it really did. Like, you know, you think about it and you’re like, I I mean, I couldn’t imagine what how much harder it would have been for us to have a come up if we were just kinda like this basic, you know, because there was there was a previous laundromat in town. It didn’t have the best reputation. It was, demolished, I think, re Four years ago. Four years ago. But and then there was another company that did pickup and delivery, and they, I don’t think I don’t think they were necessarily local, but they weren’t really trustworthy. They didn’t always follow through on orders.

Liz Perra [00:52:46]:
So there definitely was, you know, the first few months, like, are you gonna pick up my laundry and return it? Are you gonna come up on time? Like, you know, because the last company said that they weren’t they they said they were gonna come and they didn’t. And so, again, like, having a really strong brand, it’s, like, comforting new people. Like, I’m good. We’re good. We have our we have our stuff together. You know, like, you don’t have to worry.

Beau Perra [00:53:04]:
And also continuing to learn that like that that avatar can change or they can another one too. Right? Because like, like, you know, there’s there’s a lot of people too that are like, so like, you pick up my laundry or like, like, like, you know, you think, like, you think you’re very clear, like and again, so I I encourage you to even have other people look at, like, what you’re putting out there into the world and what you’re putting on your website because, like, at the end of the day, like, we’re so as a business owner, especially owner operators, like, you’re so, like, locked in on, like, even sometimes just a task. Not even, like not the fact that you have a hundred tasks on your list, but, you know, it’s it’s it’s hard to, like, see what you’re saying sometimes. And so sometimes, like, you think you’re being very clear, and then you’re like, why am I not getting your orders? And again, like, a couple of tweaks we made, we really broke down the process of how they order on the phone and, like, you know, made it very digestible and on the website. It’s like the the the the turnaround on that was, like, night and day. So it it is clear that maybe when we started, the messaging wasn’t full or, you know, like, it there’s just there’s just an overcoming. It’s a newer service in general as well. Right? Like, even I mean, what’s DoorDash? Like, are they like, I don’t even know if they’re ten years old, like even the like delay delivery service

Liz Perra [00:54:13]:
in general is a new client.

Beau Perra [00:54:15]:
So especially for that older avatar, like I see, I see probably a hundred new customers in the next two years just in that avatar on the island just because, like, one lady’s sick. I don’t I got a new washer dryers. Don’t know how to work it. So I’m just gonna use you guys. I like what you’re doing. Like, I like what you’re doing, lady.

Jordan Berry [00:54:31]:
Like, you’re

Beau Perra [00:54:32]:
a vibe too. Like, I’ll be over. We’ll chat next time. I got to go, though. But so, yeah, it’s cool.

Jordan Berry [00:54:38]:
Yeah. Well, you know that that we call, I call that outside eyes audit, right? Of like getting other people’s perspective on your, you know, laundromat or your service or your brand or, you know, because for us, like, we’re in it, right? Like, we’re like, here’s the feeling we want to give. Here’s the branding. But getting sort of that outside eyes audit where, you know, other people can give you their feedback and be like, actually, the pink is, you know, whatever or

Beau Perra [00:55:05]:
getting this bill and you hear three people say the same thing. Yeah.

Jordan Berry [00:55:08]:
Okay. Yeah. Right. Yeah. So, yeah, I think that’s huge. And, you know, one of the things you were saying earlier is, you know, we were talking about like marketing and stuff. It’s like it’s so easy for us. You know, when you when you start having some success, it’s so easy to get complacent because you’re like, I’m doing the things and it’s working right.

Jordan Berry [00:55:30]:
And especially if you’re in like a growth mode, you can’t get complacent. Right. You’ve got to continue to be trying new things, taking some risks in that, and being willing, like you said earlier, to fail forward a little bit and learn some stuff. And if you’re not trying things that aren’t working, then you’re not trying enough things, in my opinion.

Liz Perra [00:55:51]:
Yeah, true. I love that.

Beau Perra [00:55:53]:
Yeah, absolutely.

Jordan Berry [00:55:55]:
And I think that, you know what? Once you once you have some success and you’re maybe you’re not even in growth mode anymore, I think the the principle still remains like you’ve got to continue to to try new things. You’ve got to continue to grow because this business, this is the fastest I’ve ever seen this industry change. Right now, it’s changing. You know, I’d still say it’s not the fastest industry in terms of change, but there is a lot of change, especially, you know, compared to in the past, even the recent past. And, you know, we we can’t get complacent even if you feel like you’ve got a solid business right now or even a solid brand. Like you’ve got to continue to, you know, make tweaks, make changes, test things, try things, because if not like you’ll get left behind. And that’s what I love about what you guys are doing, is that you’re trying a whole bunch of different things. You’re really, you know, testing stuff.

Jordan Berry [00:56:54]:
You’re you’re, you’re you’re building, and using some sort of creative, you know, marketing promotion, some creative service offerings. I love kind of all that that you guys got going on

Beau Perra [00:57:08]:
right now. Thank you.

Jordan Berry [00:57:10]:
One of the things that I’ve gotten pretty consistently from just people I’ve talked to or people I’ve had on the podcast who are building a pickup and delivery business without a laundromat is that number one, like you can do it like relatively cheap. Like you don’t have to put out the $200,000 or whatever for a laundromat to do it, so you can do it relatively inexpensively. But, one thing I’ve heard pretty consistently is it’s pretty tough to do, like pretty hard to kind of get started that way. So how have you guys found building from scratch? And have you learned any lessons building from scratch that maybe you can pass along to people who are thinking about doing the same thing?

Beau Perra [00:57:51]:
Of course. Yeah. Got all the tea. I think, like, I think going back to, like, some of the stuff we’ve done before too, like I said, we we’ve owned we’ve owned a couple of different businesses. You know, we’ve we’ve I think one thing Liz and I do very well is we know how to grow and scale a business. And, so, you know, having that experience prior to to this, you know, this being like, you know, what feels like our our biggest and best project yet, it’s there’s been a lot of experience and a lot of things that we’ve learned. So, I mean, I encourage people, one, to just, like, just, like, get take as much information as you can. Because especially if you, like, if you if you haven’t lived that or haven’t been through those, you know, trials and tribulations that have maybe helped you understand how to build a business.

Beau Perra [00:58:36]:
Like, it’s hard. Like, it’s like you had said, like, when you started the line, it’s probably probably why you started laundromat resource. So as you were like, you felt like so alone. And like, there’s there’s never like, there’s never this stuff. Well, aside from a few books, one I’m reading lately, but like, it’s always like, you it’s almost like you can never like read enough. Do you feel like sometimes you’re like, get enough or like, or you’re in that panic mode where you’re like, I don’t time to like, you know, it’s like every decision is so like last minute. So my

Jordan Berry [00:59:07]:
all that just in time learning right there. Yeah.

Beau Perra [00:59:11]:
Or just not in time learning. Yeah. Yeah. So I’ll let Liz expand on that. But I think that like my big piece of that, to answer, you know, the first part of that question is is I’m not gonna lie. Like, I think our experience and things we’ve been through have helped us, you know, helped us kinda kick it off.

Liz Perra [00:59:30]:
Yeah. I mean, you know, I do think it’s an industry where a lot of couples work together, you know, or partners or maybe they go in with friends or whatever. And so I think in terms of, like, what Beau was saying, like, working together, we’ve had seven years. But, in terms of owning and operating a business in general, like, it is not an easy feat. Entrepreneurship is not for everyone. Owning a business is not for everyone. It is not for the weak. I’ll tell you that.

Liz Perra [00:59:56]:
And I think a lot of people go in because of social media, maybe because of what they hear through the grapevine. They think like, oh, I should just this should be easy. Like, even if they bought into it, like, it should be easy. I should just open my doors, and people should just come, you know, like, because I have the service, and they need it. And, that’s just not necessarily the truth. You know, I still think you have to work to to get customers. You still have to put in the hours. And so, again, if you’re starting a pickup and delivery, you don’t have a laundromat, you don’t have the resources, you do have time.

Liz Perra [01:00:27]:
And I’m gonna tell you, it’s kind of like a new baby. If you haven’t had a child, or a baby, it’s, like, all hands on deck in that first year. K? And when you make it through the first year, you can celebrate. But you have to keep that child alive at least for that that time, and it’s very careful. And so, like, people oftentimes, I think they think it should be easy. Like, okay. I’m gonna go to bed at ten. You know? Like, no.

Liz Perra [01:00:50]:
You’re not. You know? And so I think it’s hard because, like, you know, you here in business have boundaries. I’m all for boundaries. Take a day off. Like, we were very rigid about, like, okay. We need to be closed at least one day a week. So we have that day for families. So we have that day to not do pickups and deliveries, actually, like, not be going you know? And, again, we’ve adjusted as we’ve gone.

Liz Perra [01:01:08]:
We used to have hours all throughout the day. Yes. If you are open, you are doing drop offs and hiccups all day long. You are gonna get burned out really quickly. So really, like, be smart about like, you get to set your limits. You get to really be like, how much do I wanna scale? Do I want this to be a side hustle and put a cap at how many orders I’m gonna take in on a day? Right? Or do I want this to be a full fledged, like, let’s just dive in and go for it. And if I’m gonna be folding laundry till 1AM tonight, I’m gonna fold laundry till 1AM because we’re we’re on a full throttle, like,

Beau Perra [01:01:40]:
mission

Liz Perra [01:01:41]:
year to grow. And so, like, you have to consciously make that choice and you get to as a business owner. But I I wanna be clear that if your mission is to to scale and to grow as quickly as possible, be prepared to put in the hours, be prepared to maybe miss out on some sleep, be prepared to, you know, have some early mornings or whatever it is. If you’re a morning person, wake up early. But, you know, we’ve done it with kids. We don’t have our kids in school. Monday through Friday, they’re little kids. So, you know, it’s doable.

Liz Perra [01:02:12]:
I’m telling you that it’s doable. We are prime witness examples. Again, you can see our crash and burns on social and how we juggle it with with everything. But, you know, we we figured we figured out what what our roles are in the business, and that’s key if you’re a husband and wife team, really saying any team, any partnership. You’re right. Saying, what is your role and what is my role? And, you know, we share pickups and deliveries or we have our days, but for the most part, we have our like, I handle content creation. He handles, you know, sales. And, that’s that’s worked out well for us.

Liz Perra [01:02:44]:
But really being clear about the expectations of each person, and then also, yeah, like, what are your expectations as a company? Because if you’re expecting to grow, don’t be expecting to get a lot of sleep.

Beau Perra [01:02:54]:
Yeah. The sleep for yeah. The sleep for me, Craig. Dave. I love that. No. But, yeah. No.

Beau Perra [01:03:00]:
I think I think that’s a pretty good sum up. You know, the other thing of, like, you know, I think because I think the question was, you know, like well, I think one thing you hear is the pickup and delivery is, like, super labor intensive. And so till this point, like, you know, it is. But there’s, there’s a lot of ways to get processes. Right? Like, we’ve we’ve developed again, going back to to ChatGPT, like, we developed essentially, like, a a little cheat sheet for us knowing knowing our washer times, knowing our drying times, knowing our, you know, on average folding times for x amount of pounds of laundry and knowing when the orders come in on the day. Hey. This is going to take x amount of hours. This is how many hours we have in the day.

Beau Perra [01:03:38]:
Like, what you know? And then figuring out, you know, quickly, you know, what what’s the plan here? So it’s really systems are a big thing to you know, like, you hear you hear like, growing zero to a million is is very doable. Growing a million to 10 cannot be done without systems, right? So really making sure that like, again, where do you want to go? Let’s let’s lay that infrastructure. And again, just you don’t it doesn’t have to be all at once, like, you know, because you’re gonna learn and you’re gonna change. And so but but it’s it needs to be constantly developing, like for sure, and growing with you and your business. So. Yeah.

Jordan Berry [01:04:13]:
Yeah. And those, you know, those systems to like. You don’t necessarily have to have them right away, but it’s something that you’ve got to start developing and tweaking. And as your business grows, guess what? Your systems are going to change because the systems you use when you had, you know, a thousand pounds of laundry a week aren’t going to cut it when you’ve got 10,000 pounds of laundry a week and, you know, and on and on, right? So it’s not it’s never a, a static thing with this with the systems either. I mean, same as all the other stuff that we’ve been talking about, right? Like, this is what it means to own a business and to run a good business is these are the things we’ve got to pay attention to. And when we talk about like, you know, working on the business versus working in the business, working in the business, which, there’s nothing wrong with that at all, is is processing laundry and picking up orders and, you know, doing that stuff, which has to be done right either by you or an employee or both. Yeah. But also, you’ve got to carve out time to work on the business, which is, Hey, how are our systems doing? How’s our marketing doing? Is our brand still great?

Beau Perra [01:05:20]:
Absolutely.

Jordan Berry [01:05:20]:
All of these things is these are what we’re talking about when we’re talking about working on the business. And it’s really easy. I mean, kind of like with marketing, when your business is down, it’s really easy when you’re busy and tired because you’re not sleeping and, you know, trying to grow the business, it’s really easy to cut the time to work on the business. But that’s a death sentence, right? Like you will eventually start to fade if you cut that working on the business time, which is really cool about like what you guys have got going on as a partnership where, you know, you’ve got some defined roles and you’ve got some ability to, and some synergy in terms of kind of working on the business and working in the business and having capacity to do both.

Beau Perra [01:06:06]:
Yeah. Yeah. And I know that obviously, you know, everyone’s not, you know, blessed with that opportunity as well, you know, if you’re going in this, I want to I want to give a shout out to the single operators too. Because, you know, that’s, you know, arguably twice as hard, like, you know, and so I think that there’s, again, the thing you can take out of what we just said, though, is in what you just said, for sure is like, it’s just about developing a one man system until you can get that to me.

Liz Perra [01:06:32]:
Okay, on Mondays, I’m not gonna do pickup. So I’m gonna

Beau Perra [01:06:35]:
be working on with that. And we’re not, you know, we’re not, you know, angels, when it comes to like, like, days change things come up, like, you know, people text you about an order.

Liz Perra [01:06:44]:
That’s business.

Beau Perra [01:06:45]:
Yeah, like, yep, exactly. And that’s, that’s what I call working on and in at the same time, actually. It’s like, right in the middle, right? So, but yeah, so those things happen in into like, having grace, but also understanding that, like, look, like, I I need this time and, you know, and and and and this other part of the business needs this time and and just not neglecting anything because, yeah, that to do is, oh my god, shows up so fast, like, so fast.

Liz Perra [01:07:11]:
It’s never ending. You know? So giving yourself, like, really, like, even if you’re a solopreneur, yeah, a solopreneur, and you’re you’re sitting here saying, like, okay. That doesn’t apply to me. I’m the only person. Then, yeah, delegating your days of the week that you’re only going on pickups and deliveries, delegating a certain day of the week that you are only dedicating to content creation because content creation is huge. And as we move into the future and and then another day just for admin stuff. Like Yeah. So at least two days for you just doing your own thing

Beau Perra [01:07:38]:
I would agree.

Liz Perra [01:07:39]:
For your business, you know, especially if you can’t hire a content creator. Like, having a day to just organize your content, get your videos out there.

Beau Perra [01:07:45]:
You know, an easy way to think about that, again, when you you’re open Monday through Friday. Like, again, you don’t have to be open every day. Like, that I think that’s one thing we noticed. Like, right away, we’re like, oh, man. We’re okay. We need to close on one day. So, like, like, we’ll close on Sunday. And we’re like, like, what if we miss business on Sunday? You know? It’s like, no.

Beau Perra [01:08:02]:
Like, people will pick the next day. Like, you know, like,

Liz Perra [01:08:05]:
If they wanna work with you, they’ll work with you.

Beau Perra [01:08:07]:
Yeah. Exactly. Exactly. If they have that and that’s the work you’ve put in before you got to this point. Right? It’s it’s you’re, you know, you’re just standing on who you are, and they have a decision to make, and they’re gonna make the right decision. Right. So, that’s I think that’s really important. Yeah.

Beau Perra [01:08:23]:
Yeah.

Jordan Berry [01:08:23]:
Especially if you have that strong brand, too. Right. You know, and I was I was just actually, I guess, kind of far from where you guys, but I was just in Spokane a couple of weeks ago and I was hanging out with laundry buddy Kent Wales, who’s who’s been in the been on the podcast before, and he runs a pickup and delivery only business. But he he transitioned his laundromat to pickup and delivery only. And then just recently he built out a separate space.

Beau Perra [01:08:51]:
Nice.

Jordan Berry [01:08:53]:
Just he bought a building and converted it to pick up and delivery. Right. And he said one of the best things that he’s done in that transition is he’s Monday through Friday only. Now he’s got he’s got a huge business, right? And he’s Monday through Friday only. And he’s like, it’s great for me and it’s great for my employees. And, but also, I will say he didn’t start off that way. You know, like sometimes you got to do what you got to do and and forsake not just sleep, but it’s also like you got to say no to social events. Sometimes

Beau Perra [01:09:25]:
you gotta say no to like, you know, say yes to the right ones. Right? Like, yeah, it goes back to like the energy you have. Like, you just, you got to preserve it for sure. At that point. Like, you know, you know, I’m so guilty of that sometimes too. It’s like, why are you taking this meeting? I’m like, I don’t know. I was gonna meet someone.

Liz Perra [01:09:40]:
Like, you know, like,

Beau Perra [01:09:42]:
but so it’s important that especially when you get super busy, for sure. So it’s kind of locked down a little bit for sure.

Liz Perra [01:09:47]:
Yeah.

Jordan Berry [01:09:47]:
Yeah. Okay. You opened a can of worms. I was getting ready to sort of start winding this thing down, but you opened up a new can of worms, Liz. So thank you for that. You know, I just get like you mentioned, and you guys are doing it right. And again, we’ll have links to everything. But you mentioned content creation.

Jordan Berry [01:10:03]:
It sounds like you think we everybody with a Laundromat or laundry business should be making content. So can you talk about that a little bit? Like how important actually is content creation and what does that actually do for your business?

Liz Perra [01:10:17]:
Don’t get me started.

Jordan Berry [01:10:18]:
I already did. You got you started, not

Beau Perra [01:10:20]:
me. That’s something like generation.

Liz Perra [01:10:23]:
I mean yeah. And I think, like, you know, as as we’re moving towards the next generation, like, it’s, you know, it’s funny. Beau and I, seven years ago, had a print advertising mailer, and we transitioned into social media. And that alone for our clients was tenfold. Right? Like, ROI alone, that was just five years ago. Right? Pre print right? Pre pandemic. So it’s, the the importance alone like, we have another page, a personal page, and we, I mean, we ran our entire business just off Instagram alone. Like, just sales through Instagram.

Liz Perra [01:10:52]:
We had clients all over the world, and did coaching and stuff like that. So that was all through content creation. Literally just creating content, putting our expertise out there, sharing what we know, and getting clients out of it. Right? And setting up our systems. We had a great we had a stand store, which is a whole another tangent on content creation. And, you know, there’s a lot of different apps that you’re able to actually you know, like ManyChat, you’re able to monitor sales and really, like, figure out how many people are engaging with your content and send them your resources and get leads. So, like Get

Beau Perra [01:11:26]:
those on the page.

Liz Perra [01:11:27]:
The ways, like, the ways that you can touch so many people at once for essentially, like, for pennies. Right? I mean

Beau Perra [01:11:33]:
I mean,

Liz Perra [01:11:33]:
some are just free. Yeah. Is that is some of these apps are free.

Beau Perra [01:11:37]:
No. We haven’t, I think we ran, like, one Facebook ad back in the end of summer, and we’re just like, no. And, so, like, everything that we’ve done is is it’s it’s organic on social. And even with with with another page, like, she was mentioning, like, it was all organic. Yeah. You know, like, all the coaching we were doing with social media, with branding, like, it was, like, it was all

Liz Perra [01:11:55]:
We didn’t pay a dime for ads, but we lived our entire I mean, we have family and family.

Beau Perra [01:11:59]:
So we want to talk about like marketing budget wise like it, you absolutely should be making content.

Liz Perra [01:12:04]:
Yeah.

Beau Perra [01:12:05]:
For your laundromat for your pickup and delivery laundry business. But just, to kind of piggyback off of what Liz is saying, like, just for this generation coming up again, like, that like, they are consuming so much content. And even even our generation, we’re we’re millennials and, like, you know, just, like, that whole introduction, we’ve been through this all and to see it to now and now this this upcoming generation. Like, that is how people search things first. Right? Like, that is arguably more important first stop than your website. You know, especially again for this younger generation coming up and they have the most buying power and they’re they’re, you know, they’re slated to to be your customer as well, especially if you’re thinking more long term, twenty, twenty five years. Right? Not saying neglect all those other people, but, you know, even those people are more and more using their phone. You see it all the time.

Beau Perra [01:12:50]:
It’s, you know, a parent at the park. They’re on their phone and their kids running around. Like, what are they doing? And I think laundry website. That’s right there.

Liz Perra [01:12:57]:
On our Instagram On

Jordan Berry [01:12:58]:
their Yeah. And your TikTok. Yeah.

Liz Perra [01:13:00]:
Like, what people don’t realize, they’ll go and they’ll spend $5,000 on a direct ad mail flyer. Okay? And and you’re like, holy crap. And you’ll get it in the mail, and I know how much these persons spend. And you’re like, wow. This is crazy because I’m just gonna throw it in the trash. See you. And and it’s like and and that sounds harsh, but it’s true because it’s just like a piece of paper. I don’t want it.

Liz Perra [01:13:18]:
It’s junk to me. There is power in telling a story through content. You cannot tell that story through a piece of paper. You just can’t. You can you could put it all in text, and guess what? People just aren’t gonna read it. But people are gonna watch your video, a very creative video, and they’re gonna wanna hear what you have to say, and they’re gonna wanna hear your expertise. And so we’ve had so many people, like, on TikTok have just have reached out to us like, I wish I was in Bainbridge so you could do my laundry. Like, that’s power of content.

Liz Perra [01:13:43]:
That is the power of sharing your story is because Yeah. Is because you just can’t do that through an ad, like like, you can through content. Like and you have so many opportunities, and people think that the goal of content should be to go viral, and that’s so far from the truth. That should be a bonus. The goal of content should be to tell your story and get gain a community, to build a community, and you only do that through sharing content. And and then it’s funny because you start telling your story, people start commenting, and you’re able to create conversations, again, that you just aren’t able to ever touch in in any sort of TV commercial, print advertisement, radio advertisement. It’s just, like, out there into the abyss. But

Beau Perra [01:14:24]:
There can again be a con that’s just beautifully said. Like, there can be, like, a connection as well, like, back to those more rooted roots. Right? So, like, you know, talking about influencers, like, if you have a community influencer that is, you know, has a lot of engagement within that community, like, it is so powerful.

Liz Perra [01:14:41]:
Oh my god. And sometimes you

Beau Perra [01:14:42]:
don’t even have to pay these people. Sometimes you should pay these people. I’m I’m a I’m a big advocate, obviously, for paying for creative, but, like, you know, there’s so many different opportunities. Again, you’re like, hey. I’ll do your laundry for a month if you make two reels for me. And that those two reels could get

Liz Perra [01:14:55]:
you to 25

Beau Perra [01:14:56]:
customers. You’re taking that social part, and you’re and you’re and you’re pulling, like, the word-of-mouth and you’re blending, you know, your your old school in person tactic and community, like, word-of-mouth with with this high value video that people literally watch, like, four or five times. Like, you know what I mean? Like, unintentionally, they’ll watch it four or five times. Like and and that that is just, again, like, let’s say, the power of,

Liz Perra [01:15:20]:
like share with their friends.

Beau Perra [01:15:22]:
Content that that speaks to your business. And, again, not creating I think there’s a there’s a balance for sure. Like, I think it’s important to to create, you know, a little bit of content that that is more direct on, like like, if you like, one of our pinned reels is basically just the process. Like, we did a video, like, we’ll show up, pick up the laundry, shows it at washing, but, you know, it’s just like a quick run through. Like, that’s valuable. Yeah. Because people still need to know how this works. Again, do not because there’s different audiences.

Beau Perra [01:15:46]:
Assume they know how this works. It’s it’s it’s a new service. And, and then there’s the the other part of, like, yeah, the personality and and the rawness. Like, everyone always just shares the wins. Like, it is it is it’s like

Liz Perra [01:15:59]:
Or just, like, the very stiff, like, we wash and fold twenty four hours, forty eight hour express. That’s what it says. And it’s just a slide. And you’re like, okay. Like, I want to see you tell me a story. Tell me what you’re doing with your laundry business.

Beau Perra [01:16:11]:
Your idea is You know, your your thought process is bringing in new people too. So if you’re in a city, you’re bringing in new people from all the suburbs, right? But if you’re in a community like this, you want to bring in new people, but also just people that attract your story, right? So you if you’re if you’re bringing in the right people, again, that it’s gonna turn over. I I I promise. It’s just it’s just how it works. Right? But it’s important to bring in these these these new eyes, and you’re only doing that through, you know, videos that tell you. If you come across the slide, and it says, yeah, like, this is saying for it’s like, you could be anywhere. You could be doing probably five different things. I’m sure you’re a laundromat.

Beau Perra [01:16:45]:
Like, because probably the wording you use could apply to three or four different types of businesses. Like, there’s just no context. Right? So it’s so important to, like

Liz Perra [01:16:52]:
content is great, but good. You need good content. Right? Like, you still need to

Beau Perra [01:16:57]:
Content that feels like, if I never met you Yeah. I could get a little piece of you right there. And that’s I

Liz Perra [01:17:02]:
can understand what you’re about. I could pick up on your energy. You know? Like,

Beau Perra [01:17:07]:
I think the camera.

Liz Perra [01:17:08]:
Yeah. I’m telling you Just get comfortable being uncomfortable Yeah. Truly. And and know that content creation is not a game to go viral. It’s a game for you to build a community and to just have this opportunity to connect with people. Like, people forget businesses all the time. They’ll pay 5,000 they’ll pay thousands of dollars for people who make reels for them, and then they won’t comment at all. Like, people will comment on the videos.

Liz Perra [01:17:27]:
They won’t even respond to the comments. And it’s like, oh, well, like, that alone, right, is you missing opportunities to connect with customers. Those should be seen as your potential customers.

Beau Perra [01:17:37]:
Your leads.

Liz Perra [01:17:37]:
Yeah. Your your leads that are actively wanting to hear from you. So I’m sorry. I just popped up on that one, Jordan, that Nothing more valid. Yeah. I told you I told you I could go down a thing with content because, you know, we’re we’ve been content creators for years, and we’ve made a lot of content for clients, for ourselves, for different industries. And it’s I mean, there isn’t a single business that I would say, don’t create content.

Beau Perra [01:18:00]:
Yeah. And Don’t share your story. We’re, we’re in kind of the stages of just to to kinda and how we did this, but, like, we’re in the stages of of being able to open ourselves more to

Liz Perra [01:18:10]:
Yeah.

Beau Perra [01:18:10]:
To help other laundry operators with branding, with social. And and, it’s important for us. I think it’s it’s it’s become this, like, through this eight months, it’s become this thing where we’re like, oh, no. Like, we need to we need to we need to get this out there more, you know, and and that’s why it’s so important to be on, you know, awesome podcasts like like yours, to to to spread this more.

Liz Perra [01:18:29]:
Because it’s

Beau Perra [01:18:29]:
like you said, like, it it’s just it’s just very dry at this point.

Liz Perra [01:18:32]:
And we’re incredibly passionate about it. You know? Like, I I there’s nothing I love more than, like, it it irks me to sit and see, like, a beautiful business or, like, you know, a great and then just be like, oh my god. God. They could just if they just did this, this, and this. You know? Like, then it would be, like, next level. And and everyone has that potential.

Beau Perra [01:18:49]:
Exactly. I believe in that for everyone, for sure.

Jordan Berry [01:18:52]:
Yeah. I mean, it’s low hanging fruit right now. Right? Like, there there are some laundry operations, laundry laundromats, laundry pickup and delivery that’s got. They have good brands.

Beau Perra [01:19:00]:
They’re more intentional. Yeah. Well, what are they doing?

Jordan Berry [01:19:03]:
I would say the vast majority of them don’t. Right.

Liz Perra [01:19:06]:
You know

Jordan Berry [01:19:06]:
what I mean? Like, and that’s, you know, and the fact that you guys are are passionate about this is obvious, because I’ve said, like, 27 words the entire pocket because you guys have, like, just owned it. Like, and I’m just I mean, your passion just kind of like flows, flows through it. You guys are living it in your laundromat, like, or your pickup and delivery business.

Beau Perra [01:19:30]:
Yeah.

Jordan Berry [01:19:30]:
In Lottos Laundry. I got I haven’t. Well, first of all, make sure that you’re you’re following them again. We’ll have links to everything, especially if you’re somebody who feels like you need some help with your branding for your business. It sounds like you guys have got some things cooking up.

Beau Perra [01:19:47]:
Yeah. We got something cooking. We’ll have some more, you know, material, if you will. But we it’s it’s it’s it’s becoming an important thing that we’re feel like we can really add a lot of value within the industry. And and like you said, just like that’s exactly what we’re trying to do in the community. Like, why not continue to to share that with with other people? And I would just love to see, like, more awesome brands out there too, you know. And and, and I know, like I said, everyone’s everyone’s got it in. I’m like, you know, everyone everyone probably you know, there’s something in your business always.

Beau Perra [01:20:16]:
You’re like, oh, it’d be really cool if we did it this way. Or, you know, I think there’s like you’re you’re always you’re always hungry for something. So I think that’s important to to to think about think about the branding and what that can do for

Liz Perra [01:20:26]:
your business, for sure.

Jordan Berry [01:20:28]:
Yeah. So make sure you’re following those guys. One, unless unless there’s anything else you want to talk about. I have one more kind of question. Are we missing anything? Are we good?

Beau Perra [01:20:37]:
No, we’re good. Yeah.

Jordan Berry [01:20:38]:
Because, Beau, I mean, you mentioned earlier, you know, like you’ve read a lot of books and you’re reading a lot of books trying to do that. I was just curious, like, do you have any that you recommend, books? I mean, it could be branding or marketing or it could just be business or personal development. Well, like any books, I guess, really.

Beau Perra [01:20:55]:
I mean, if I’m going way back, I tagged one book that helped us early on was Content Mavericks. I thought that was a really good book on kinda understanding, like, you know, that might be a little dated at this point. I Atomic Habits is one of Liz’s

Liz Perra [01:21:07]:
I was yes.

Beau Perra [01:21:08]:
Because they’re like Yeah. That’s a that’s a go into something kind of, like, the discipline and the understanding of that. And then I lately, I’ve been reading, some of Tony Robbins’ books, which, you know, is a different degree of, you know and none of these within the laundromat industry, but, like, just understanding the way, like, you can think about situations that you’re in. I think there’s a lot of value in in in, like, the book Unshakeable. And then also, I’m just listening to a lot of podcasts. Like, the podcasts have been huge, for us just kind of understanding, like, how to, like, there’s so much self doubt, I think Yeah. In, like, being an entrepreneur, like, that you’re, like, always just shoving down.

Liz Perra [01:21:45]:
And loneliness is powerful. And it’s

Beau Perra [01:21:47]:
like so it’s like, I think building mental resilience is, like, something I’m really focusing on this year. Because I just it’s it’s, you know, it’s like I said, it’s not for the faint of heart. And I think that the the the better we can be as people, I think that’ll just translate to your business. So I would say, like, you know, not the self help books, but, like, read inspirational things. Like, be very conscious with what you’re feeding your mind. Like, that’s that’s one of Tony I’ll I’ll give Tony Robbins. That’s that’s what it is. Or, like, it’s like, if you think about it, like, you know, like, just even the music you listen to, like, it’s it’s so interesting how how much it can influence you.

Beau Perra [01:22:21]:
And and just, like, if you have the time, like, yeah, read a book. Don’t don’t jump and read a news article. Like

Liz Perra [01:22:27]:
Yeah. There’s there’s like poor dad. I read probably three years late in the business. Should’ve read that one right out of the gate. And that one, I I think, is like I looked at that cover for years thinking I’m not I’m never gonna touch it, but it’s so it’s so valuable. Yeah. Framing is the Fair.

Beau Perra [01:22:42]:
If I would imagine the book, that would be better. Great. But Yeah. The influence book.

Liz Perra [01:22:47]:
You know, like, I I think going back to what Bo said, like, it’s very easy to get caught up in negative mindset, negative, like or this isn’t working, and just really knowing, like, what you put out there is what you get. And that goes back to, like, you know, if you if you really wanna really give back, the number one rule of money is give, and then you’ll still receive. Yeah. So, you know, don’t be afraid to to donate a little bit, to to put yourself to put yourself in these positions, to be open minded, and to be open to receiving. I think oftentimes, like, when you get down on yourself in entrepreneurship, you really get down. Yeah. So, you know, like, finding finding your friends, finding your community. Again, this is where content creation comes in key because I can’t tell you the amount of people that I have met through creating content that I have I’m, like, best friends with people.

Liz Perra [01:23:35]:
You know, all of I never even met them. But, you know, we have conversations. We have FaceTime. You know, I chat with them over Zoom, and we connect over business, you know, and being like, hey. How’s it going with clients? Last month was a shitty month. Yeah. Me too. Right? Like, so and and having those conversations is key because you’re not alone.

Liz Perra [01:23:52]:
Yeah. There are many other business owners that feel the exact same way you do, but you’re never they’re never gonna know that if you don’t share it. Yeah.

Beau Perra [01:24:00]:
Yeah. It will be more kind of vulnerable for sure.

Jordan Berry [01:24:03]:
Yeah. And I’ve shared here before. Like, I spend a lot of money every year to be in mastermind groups with other business owners, entrepreneurs, investors, Partly because it is a lonely and difficult journey and there’s a whole lot of ups and downs and partly because to like, I want to be hanging out with people that are doing different things, bigger things. Yeah. Cooler things.

Beau Perra [01:24:27]:
That’s a big thing. Right, too. Yeah. Like they always say, like, get in the room where people like there’s you’re like almost a little small fish. Yeah, yeah, yeah, yeah, yeah. Yeah, that’s pretty cool.

Jordan Berry [01:24:38]:
Yeah. Well, you know, I love that. And so many, so many good will link to all the all the books there. If you’re interested in picking up any of those, there’s so many good, so many good books there. And I was writing down your quote like I love like, don’t be afraid to give a little, you know, like just just so, so much good stuff. And, you know, the way that I view content creation is, you know, is a way to give a little bit to.

Beau Perra [01:25:06]:
Absolutely.

Jordan Berry [01:25:07]:
And, you know, there’s a listen, you you know, just kind of wrap up the sort of the content creation thing. There’s a lot of people out there that probably are never going to do content for their business or feel like they’re not the person to do it. But I did want to also bring up I have a good buddy in one of my mastermind groups that I’m in, who he owns. He’s in the Pacific Northwest, too, and he owns, a bunch of different businesses. One of them is a Hawaiian Island Grill, that he owns, and he has two of his employees, who do his social and they he he actually gave them a trip to Hawaii because they hit 200,000

Liz Perra [01:25:50]:
followers

Jordan Berry [01:25:51]:
on Instagram in like ten days or something like that or two less

Beau Perra [01:25:56]:
than two weeks. Yeah.

Jordan Berry [01:25:58]:
And and so, you know, it was one of his incentives to tell him get it right. So it doesn’t necessarily, you know, just to kind of put it out there, like it doesn’t have to necessarily be you. Like, if you’re like, No, listen, I, you know, I don’t understand all this stuff. I don’t get it or I just cannot get on camera or whatever the case. Like, there are other ways to do it. But, you know, I I do agree, man. I think creating some sort of content is, it, you know, it’s just it’s going to be a staple kind of it already is a staple and it’s going to be more of a staple going forward.

Beau Perra [01:26:30]:
And I encourage people to kind of like think think about just, you know, in their budget. Like, I read something the other day that was like, people are, like, stolen, you know, they’re like, oh, no. I’m not gonna invest, you know, a thousand dollars, 15 hundred dollars a month in social media management. Like, I could I could never. And they’re like, you know, okay. So if you got hit with a in I’m gonna be cautious. I thought I said this. But if you get hit with a $15 tax bill, like, you’re just not gonna pay it.

Beau Perra [01:26:52]:
It’s like, don’t the majority of people will say it will pay that tax bill. Yeah, they have to write. So I encourage you to think about some of these things in your business like you have to

Liz Perra [01:27:01]:
write or owning a business. It’s part

Beau Perra [01:27:03]:
of it. Yeah, it’s it’s the new website like

Liz Perra [01:27:05]:
paying employees.

Beau Perra [01:27:06]:
When people came out with started divine designing websites that were completely custom coded, you bet your you bet your butt they were paying probably 708 hundred dollars to have that managed per month because it was so technical. So, like, if you don’t understand it, stay away from it. And, you know, I go I go to let me know.

Liz Perra [01:27:21]:
Pay someone to do it. I go

Beau Perra [01:27:22]:
to Mel Robbins’ podcast. Right? She talks a lot about ABC work. Right? So, like, if it’s not your a work and it’s not even remotely your b, like, you shouldn’t be touching it. You should be off boarding that work and you should work on more a work to make you the most money because that a

Liz Perra [01:27:35]:
work is the

Beau Perra [01:27:36]:
best work you’re at. Right? If you’re a killer salesman, get someone in your like, take that investment out, figure it out. If it’s a family member I mean, there’s so many different ways people people again, with money, it it becomes a block with people. Right? Like, I think I encourage you to think differently.

Liz Perra [01:27:51]:
If you have a block, read the Psychology of Money. It’ll unblock you. That’s a

Beau Perra [01:27:54]:
great book. Yep.

Liz Perra [01:27:56]:
Because it’s just it is a mindset thing, like Beau was saying. And I think a lot of it is, like, you know, how we’ve always thought about investing when we’ve joined masterminds or, yeah, like, okay. I’m gonna invest $510,000 in this mastermind, whatever it is. That’s gonna be three customers. That’s gonna be three social media clients. That’s gonna be 10 laundry customers. Three engineers. Right? So, like, reverse engineer it and then be like, okay.

Liz Perra [01:28:15]:
Well, that’s easy. I can go out and I can get 10 new customers, and that’ll be good. Right? Like, so really, like and then and then make it in dividable chunks because you can do it. Right? You can you can make the investment. It’s just really, like, the the less you tell yourself the excuse, the more it can happen.

Beau Perra [01:28:31]:
I mean, the Hawaiian what you just said is a perfect example. Like, he didn’t hire those two kids to to do content. But guess what, those kids were really good at making content. And I’m sure they made some funny, you know, couple reels and they popped off in, in in, I say this lightly, but like the opportunities that open up, when when you can grow your your your volume like that are pretty incredible. And you know, pretty like annoying too. Like, there’s a good and a bad side, right? Like some are just like, you’re like, Oh, my God, no. And then, and then, you know, there’s this new flood of like, these brands that possibly wanna work with you. And, like, that’s cool.

Beau Perra [01:29:06]:
And I’m not saying strive for that, but, like, there’s there’s upside in in investing in your social past just like marketing your business. Like, more opportunities can open up for you, like, undoubtedly, in the weirdest opportunities, you know, like, but they’re cool, too. And you know, so it’s a crazy world out there for sure. Like, there’s just there’s a lot of opportunity.

Liz Perra [01:29:30]:
And, and Yeah, getting paid alone to post content, like these apps apps will literally pay you if you had enough views consistently. You know? So I mean,

Beau Perra [01:29:37]:
even thinking about it, like, as simple as, like, if it’s a barbecue restaurant, like, I’m at you know, I don’t know if there’s ketchup in a barbecue restaurant, maybe with your fries, but, like, something as simple as, like, a Heinz partnership with a restaurant. Like, that stuff is happening. You know what I mean? So, like, it’s it’s like, don’t even think about it like that. But, like, there’s just so many opportunities out there. And I think investing in those people that know how to do that job is is your smart decision, really.

Liz Perra [01:30:00]:
If you can’t do it yourself.

Beau Perra [01:30:01]:
Yeah. Yeah. Then in or finding, you know, finding the Yeah. Finding the person is it’s important.

Jordan Berry [01:30:08]:
Well, I mean, there’s a reason he was able to send those two girls that were doing social media and and a gas for each of them to Hawaii because it makes a big difference. You know, like it makes a big difference in your right. Like one of the big things that surprised me just having a weird little laundromat podcast, right, is the opportunities that come out of that of just creating content, trying to help people build their businesses, build the lives that they want to build, free up people’s time so they’re not spending half their Saturday doing laundry and can do something else like whatever it is, right? Like, when you put yourself out there, yeah, you’re gonna run into a lot of people who are just, you know, they’re miserable in themselves and they want to make misery loves company, right? So you’re gonna run into a lot of that, but you’re also gonna run into a lot of opportunities that you never would have even considered had you not done it. So huge, huge, huge. Well, you guys like you got me all jazzed up right now. I am like, Yeah, we’re going to have to for sure do a part two, and, and run more into this. But this this has been awesome. Like, this is a topic.

Jordan Berry [01:31:21]:
Well, I mean, listen, we’re talking about your laundromat kind of, but we went well. We went deep and hard into, into branding. We went into, you know, just even even our own sort of psychology and stuff. And that’s, that’s huge. Like there’s, there’s so much to be, you know, said about that. And I love that you’re doing, the Tony Robbins, The Unshakeable is a great book. And, you know, Mel Robbins, like just this this whole like building a business. Honestly, this just how I look at it now.

Jordan Berry [01:31:53]:
This is not how I used to look at it. This is how I look at it now is that this is more this is less of a process of building a business or building wealth, and it’s more of a process of who I’m becoming as a person. And, you know, these all these challenges, like the sleepless nights, the difficult customers, the trolls online, like all like all these different struggles that you go through. They have the ability to break you and and make you quit. And like that happens. And there’s nothing wrong with that necessarily. But they also, you know, if you can get that mindset right, they have the ability to turn you into somebody bigger and better who who can handle bigger and better things and who can do bigger and better things. And the more you can do, the more people you can serve.

Jordan Berry [01:32:42]:
I mean, you’re seeing that right now, right? Where you’re like, we want to start a laundry, pick up and delivery and you’re doing that. And now you’re looking and being like, you know what? We probably actually could help a lot of other laundry owners, with their branding. So now you’re going to have, you know, your fingers. You can have a small part of transforming communities because that’s what we have the opportunity to do in this business, right? Is transform communities.

Beau Perra [01:33:07]:
You know

Jordan Berry [01:33:07]:
what I mean? Like, this is so is so cool. Like, you know, and and guess what? You probably never would have thought of that when you first got started in this business of like you’re, you know, you’re going to have a part in transforming community like, that’s so cool. And guess what? Once you’ve done that, who knows what the next opportunity is going to be?

Beau Perra [01:33:27]:
So you

Jordan Berry [01:33:27]:
know what I mean? So of

Beau Perra [01:33:28]:
course, of course, we have some.

Liz Perra [01:33:29]:
Actually, we have some things can’t release them yet.

Beau Perra [01:33:32]:
So we have some longer, longer term ideas with,

Liz Perra [01:33:35]:
there’s a laundry and

Beau Perra [01:33:36]:
different products in the industry. But so we’re excited about that, too. Yeah.

Jordan Berry [01:33:40]:
I mean, that sounds like a natural second podcast. So when you’re ready to drop

Beau Perra [01:33:44]:
that stuff,

Liz Perra [01:33:45]:
like covering this, we’ll let you know.

Beau Perra [01:33:47]:
We’ll do this one

Liz Perra [01:33:47]:
of our first test testing. We get the product released.

Jordan Berry [01:33:52]:
That’s awesome. Awesome. Well, guys, this has been seriously like I am so jazzed. I mean, this is why I do this, man, because I get to talk to people like you here and the cool things that you guys are doing and just feeding off your vibes and your energy. And I love it. So I’m jazzed up, today. Thank you guys for taking the time to come on the show and to share your experience and your wisdom and hopefully to add to your community as well. So make sure again, you’re going to follow what they’re doing over there and they’re sharing kind of the good, bad and ugly of their experience over there.

Jordan Berry [01:34:26]:
And there’s something to be learned, from following that. So thank you guys for coming on.

Beau Perra [01:34:31]:
Appreciate it. Yeah, I really appreciate you. Really appreciate your time and, you know, and everyone for listening, for sure.

Jordan Berry [01:34:39]:
Yeah. Well, you guys have got a standing invitation to come hang out any time you guys want to do something.

Beau Perra [01:34:46]:
So I love it. Yeah. Yeah. Hey,

Jordan Berry [01:34:51]:
that’s not how I’ll hop off my island to head over to your island one of

Beau Perra [01:34:54]:
these days.

Jordan Berry [01:34:55]:
Maybe we can do a swap and then one time you come out to my island. Yeah.

Beau Perra [01:35:00]:
That’s awesome.

Jordan Berry [01:35:01]:
Awesome. All right, guys. Well, appreciate you again and looking forward to that second episode that we’re going to do.

Liz Perra [01:35:07]:
Yeah. Thanks so

Beau Perra [01:35:08]:
much, Shannon.

Jordan Berry [01:35:09]:
Hope you love that episode. Listen. So much good stuff. All very practical, all very tangible, and there’s a lot of different directions we hit. You know, obviously, for me, one of the big takeaways was branding, and how important that’s becoming in our business. But what about you? What is or are the big takeaways for you? And more importantly, what are those takeaways and what one, at least, are you going to take action on today or this week at the latest? Right? We’ve got to take action on the things that we’re learning. So maybe it’s branding. Maybe it’s getting started with your pickup and delivery.

Jordan Berry [01:35:50]:
Maybe it’s getting more involved in the community. Whatever it is, pick something and actually do it. All right. All right. Well, that said, we’ll see you next week on the Lonerama Resource Podcast. Peace.