
Welcome back to the Laundromat Resource Podcast! In this episode, host Jordan Berry sits down with Joey Mure from Wealth Without Wall Street to dive deep into building lasting wealth beyond just running a laundromat. Joey returns to share his journey from walking away from a $300,000-a-year mortgage career to pursuing true financial freedom—and how you can do the same. Together, they explore why it’s crucial to get intentional about your business, align your cashflow with your goals, and leverage powerful tools like the Infinite Banking Concept to accelerate both wealth and freedom. This episode isn’t just about laundromat success—it’s about building a life on your terms, so you can invest more time with your family, follow your purpose, and create options for the future.
Plus, get all the details on an upcoming webinar where you can get your wealth-building questions answered live. If you’re ready to take action, think strategically, and embrace a fresh approach to wealth, this episode is packed with practical insights and a little bit of controversy to challenge the status quo. Let’s get started!
Key Takeaways:
Align Your Wealth-Building Strategies with Your Goals
Joey and Jordan emphasized the importance of making sure your financial actions and systems match your personal goals, especially if your primary aim is financial freedom—not just retirement decades from now. For laundromat owners, this means considering whether your saving, investing, and debt payoff strategies actually help you build the lifestyle and income you desire today, not only in the distant future.
Rethink Traditional Advice on Debt and Retirement Accounts
The conversation challenged some common beliefs. Joey made the case that aggressively paying off low-interest debt or locking money away in traditional retirement accounts (like 401(k)s or IRAs) can actually slow your path to financial freedom. For laundromat owners, this means focusing instead on using surplus funds to acquire or grow cash-flowing assets (like more laundromats or related businesses) rather than prioritizing rapid debt payoff or inaccessible retirement savings.
Leverage Passive Income Tools Like Infinite Banking
Joey introduced the concept of using the Infinite Banking strategy—properly structured whole life insurance—as a way to create a personal banking system. This gives you control over your capital, allows your money to grow tax-advantaged, and provides a source you can borrow against to invest in laundromats or other opportunities. For owners, this is an advanced but powerful way to keep your money working for you in multiple ways, accelerating both wealth and financial flexibility.
Bonus Tip: Both Joey and Jordan encouraged community, ongoing learning, and taking action. Consider joining mastermind groups or educational webinars (like their May 7th event) to deepen your understanding, stay accountable, and make smarter moves for your laundromat business and financial future.
Make sure to watch the latest Laundromat Podcast Episode 191
Watch The Podcast Here
Episode Transcript
Jordan Berry [00:00:00]:
What’s up, guys? It’s Jordan with the laundromat resource podcast. This is show one ninety one. And as always, I am pumped you’re here today because today, we’re gonna talk about building wealth. We got Joey Mure back on the show, and he’s with Wealth Without Wall Street. And we talk about building wealth and how to utilize your business and other tools to build wealth. The reason I love having Joey on the show is because, listen, this journey in business ownership, it’s really easy to get focused in on the day to day of running our laundromats and all that. But every now and then, it’s good to zoom out and to remember why we’re doing this stuff. We’re we’re building businesses, yes, to serve our communities and and to make money and all that stuff, but really, listen, we’re we’re building these businesses to build the lives that we wanna have for ourselves and our families.
Jordan Berry [00:00:54]:
And, it’s good to think strategically about how we’re actually utilizing the tools and the assets that we have in order to do that and to maximize those. Right? So that’s what this episode is all about. Tons of good stuff, very practical wealth building stuff, both laundromat specific and just wealth building in general. And I wanted to say upfront that Joey and I are gonna jump on a live webinar slash q and a on May 7, in order to, talk more about this and get a little bit more in-depth on how you can utilize some of the tools we talk about in there. And also to answer some of your questions, about some of the wealth building techniques, both laundromat related and just in general that we talk about in this episode. You’re gonna love it. I promise you that. And if you don’t send me an email, [email protected], and I will refund all the money you spent to listen to this episode.
Jordan Berry [00:01:51]:
But seriously, so much good stuff. So, again, that webinar is May 7, 2PM Pacific time, five PM Eastern time. So make sure you check that out. And you can sign up for that either on our events page or at wealthwithoutwallstreet.com/laundromatresource. Alright? Listen.
Jordan Berry [00:02:13]:
You’re about to be convinced you need to
Jordan Berry [00:02:14]:
be at that webinar with Joey
Jordan Berry [00:02:16]:
right now. Joey Mure, like puree. How’s it going, man? How you doing?
Joey Mure [00:02:22]:
Man, so good to be with you, brother.
Jordan Berry [00:02:25]:
Right back at you. I know, we had you and Russ on a while back, but it’s been a little while since you’ve, you’ve been on the show. So it’s awesome to have you back. And I’m excited about today’s, topic too. I mean, we’re talking financial freedom, which is listen, like, that’s the driver for so many of us that are in this business and really in in most businesses is that financial freedom. So I’m excited to chat with you about that today. Real quick, why don’t you give us just a a real brief bio on you and who you are, and, and then we’ll jump into it.
Joey Mure [00:02:58]:
Dude, I am all about freedom. So that’s why I love being on places like this with you, because, dude, my life is surrounded by freedom. If, it it starts with spiritual freedom for me, and if I didn’t have relationship with Christ that led to all other freedoms, you know, just to be frank with you, that just it’s what drives me. It’s my impact on this world. But I’ll back up one second and say, you know, I got into the financial world back in 02/2003 in the mortgage business, And I’ve always loved helping people with their financial picture, but it was in 2014 that I really got fired up about some of the things we’re gonna talk about today that changed my whole paradigm on how to comprehensively help people become free in all areas of their life in terms of their whole financial picture, not just this mortgage situation. And so I left my job over $300,000 a year in the mortgage business. My wife was pregnant with our fourth daughter. And I, cold turkey, walked away from the career to say this is so important for people to know.
Joey Mure [00:04:12]:
I’m compelled to leave my job and go and help people do this. So, that’s just a little taste of how Wealth Without Wall Street was born in, in 2014.
Jordan Berry [00:04:24]:
Awesome. Well, listen. You’ve got many of our interest peaked, I’m sure, by saying you’re walking away from a $300,000, income, especially with the fourth I mean, four daughters, man. How are you? I actually have five.
Joey Mure [00:04:37]:
I have five. Five.
Jordan Berry [00:04:38]:
How are you upright right now?
Joey Mure [00:04:40]:
Like, how I mean,
Jordan Berry [00:04:41]:
it just barely have any gray hairs. I I
Joey Mure [00:04:44]:
like More than the last time we talked, but just pray for me, bro. Just that’s all I can say.
Jordan Berry [00:04:49]:
Every day, man. Every every day. And I’m not sure it’s gonna be enough for you, honestly. Like, you may be a lost cause. I don’t know. All right. Well, let’s talk about freedom here. That’s what we’re here to talk about.
Jordan Berry [00:05:01]:
That’s what I’m excited about. That’s what I’m excited about for the people listening here too. It’s why I do what I do to help people achieve financial freedom if laundromats happen to be the vehicle of choice for anybody. And it’s just that. Right? It’s just one vehicle that can I I happen to think it’s a really good vehicle, but it’s one vehicle that can, help you achieve that goal of financial freedom if that’s your goal out there? So, what do you know what do you know about freedom? What do we need to where where where should we start here?
Joey Mure [00:05:30]:
Well, let’s first start with the problem. Right? I think at the end of the day, if you are listening to us right now and you are driving to work and you’re dreading it, that is not where you’re meant to be. Right? There’s something that is off about how you’re meant to serve this world. There is so much there’s something much bigger that you are looking for. If you are the person like I was, and I’ll just share a personal story, working on this hamster wheel. Right? The sixty hour a week hamster wheel, where you are killing yourself to always be available. I was that mortgage guy. I was always available because if you aren’t available, all of a sudden those referrals from real estate agents and other professionals dry up because they can’t rely on you to be there whenever they need the deal.
Joey Mure [00:06:28]:
So I’m sitting in a condo at the beach, my favorite place to be with my family, my wife and five daughters, as I mentioned. And I just tell them, Hey, I have to take this one last phone call. And what do they do? They go down to the beach and three hours later, I’m walking down to that beach on a boardwalk. I don’t know if you could kind of picture it. And there’s my family walking the opposite way back up to the condo. And they’ve got this just picture of disappointment on their face, disgust and disappointment because here I am working so hard so they can have nice things and go on this vacation, but I am physically there and mentally miles away.
Jordan Berry [00:07:17]:
Mhmm.
Joey Mure [00:07:18]:
If if you are that person, like I was, something has to change. There is there’s no way you’re gonna be connected to your family if you’re the only active, income in your family. You have to start creating passive income that exceeds your monthly expenses so that your calendar is yours and it’s not dictated by somebody else. This is this is what we’re trying to solve, both what you’re talking about through laundromats, what we’re talking about in our whole process of helping people get there. But, man, if if either one of those things resonates with you, and I have multitudes of other stories of other people in our community who will share the simplest of things. Like, I just wanna be there to pick my kid up from school every day.
Jordan Berry [00:08:09]:
Mhmm.
Joey Mure [00:08:10]:
I just wanna have breakfast with my kid before they go to school every day. Mhmm. Like, you may be thinking, well, that’s not that big a deal. But for that person who is locked in on the seven to seven shift, they don’t get to see their kids. And that’s the only thing that’s important to them at that moment. So what is your why? It has to drive significant activity. This doesn’t happen on accident. This is this is a lot of work to get there, but the formula to get there is easy.
Jordan Berry [00:08:45]:
Well, listen, man. I like I I think that’s resonating with a lot of people right now. And and actually, maybe even some people who own their laundromats who aren’t running them like businesses and whose businesses are running them as well. But I, you know, I I literally right before we jumped on this call, I had a consulting call with someone who’s working in health care, and she was just she was saying exactly that. Like, health care’s been getting tougher and tougher to work in. And I hear that over and over and over again. And people are like, it’s going to be the death of me. Like, it’s going to drive me crazy.
Jordan Berry [00:09:15]:
I’m working long hours. It’s emotionally exhausting, and I’m and I’m not building anything for myself. And I think that’s another aspect of this, this journey here. Right? When even if you’re making $300,000 or more or less or whatever, making good income, you’re not building anything for yourself, as well. And I think that that is getting more and more important as we I don’t know. As things are just they’re crazy, man. Like, all over the place, things are crazy. And and owning some things that are that something that you’re building, something that that you own that is working for you, you know, whether you’re there working or not is I just think it’s crucial right now.
Jordan Berry [00:10:02]:
More crucial than it’s ever been, I would say.
Joey Mure [00:10:05]:
Well, for sure. And the the thing is is time is the enemy that we’re all facing, but it doesn’t have to be. Right? Time can be super sweet with the people that you want to. You just have to redirect your life to make it happen. And that’s the thing I think that’s really hard, Jordan, is people don’t want to change. Change is hard. It’s scary, but you can’t expect different results and do the same thing. Like, you have to courageously take steps that will create a different outcome.
Joey Mure [00:10:44]:
And and to your point, whatever that vehicle is, there is a system to get there. There is a process to get there. And I think, you know, we we haven’t mentioned it, but Russ and I wrote a book called the three steps to freedom through passive income, wealth without Wall Street. Of course, we name everything wealth without Wall Street. We’re not really good at naming things. We just kind of keep it with the same thing, our podcasts, everything else. But in that we talk about the three steps and we can maybe break that down today to help people to see that it’s not just some kind of pie in the sky idea, but there is something that we they can actually follow.
Jordan Berry [00:11:19]:
Yeah. Well and I think I think that would be huge to to kinda walk through sort of these three steps. And I just wanna mention real quick, you know, we’re we’re gonna go through a bunch of stuff today. And this is gonna be really I mean, this is gonna be tangible, practical things that we’re gonna go through that, you know, when I’ll say when. When you implement them, they will help you along that path to that financial freedom that you’re maybe looking for, there. So we’re gonna give you a lot of that stuff today. But, you know, we’re we’re we’re on a podcast here. We’ve only got so much time.
Jordan Berry [00:11:52]:
So, number one, I just wanna throw out there right now, there’s gonna be kinda more information at, wealthwithoutwallstreet.com/laundromatresource, which we’ll have the link in the description and in the show notes and all that stuff. We’ll mention a couple times here. It’s wealthwithoutwallstreet.com/laundromatresource. And, also, Joey and I are gonna do a webinar with a q and a, on May 7, at 2PM Pacific time, 5PM, East Coast time, East Coast time, over there.
Joey Mure [00:12:28]:
So
Jordan Berry [00:12:28]:
I just wanna mention that all that information will be, at wealthwithoutwallstreet.com/alanumetresource and also be on our events page too, alanumetresource.com/events. If you want details for that, you wanna sign up for that. We’ll have all that there. So I wanna mention that real quick, But let’s dive into these three steps to financial freedom because that sounds pretty simple and and doable.
Joey Mure [00:12:53]:
Well, there’s a lot of work behind them. Okay? So don’t I don’t wanna mislead. But it all starts with like, if you think about climbing a mountain, you have to get to base camp. Right? I I’ve never been to Everest or any super large mountain. I’m just not really that into mountaineering, if you will. And but I do know from the people who are experts that you have to get to base camp before you can do anything. And in in our mind, that that is actually realigning the system. You already have a system of how your money flows in your life.
Joey Mure [00:13:32]:
And the real question is, is that money flowing in a way to help you get to the top of the mountain to help you get to financial freedom where your passive income exceeds your monthly expenses. And you may be thinking, well, Joey, I mean, Jordan, what what are you guys even talking about? Well, I wanna break it down really simply. Some people are doing things with money that go against what they say they want their life to look like. And in just a really practical thing, a four zero one k, an IRA, a five twenty nine plan. All the different qualified plans that the IRS has created, they say it’s for your benefit. But you tell me and and, Jordan, you know, you can kind of agree the people in your community say this the same. I want financial freedom today. Right? Yesterday.
Joey Mure [00:14:30]:
I may be 35, 40 years old. I don’t wanna wait until I’m 60 or older to get to freedom. I don’t wanna, quote, unquote, retire. I wanna be free today on how I spend my time so that I can be present at the beach, so that I can pick up my kids for school, so that I can, be a part of some mission or opportunity in my community that I really want to be a part of. And what’s gonna happen is a four one k, an IRA, all those things lock up your money until you’re 59. So if you’re 35, you’ve literally told me you want freedom today, and you’re putting it out the money availability until you’re 60 or later. 59 and a half to be exact. And that is just ironic.
Joey Mure [00:15:23]:
It just goes against. So this isn’t about rates of return. It’s not about, well, I get a I get a match at my employer Or I you know, the portfolio is doing so well in the last six months, which I know is not true because the stock market is tanky.
Jordan Berry [00:15:41]:
But Not at the moment. Yes.
Joey Mure [00:15:43]:
But but you you see my point. Like, we don’t have to argue about these minuscule details. The big picture is it’s not helping you get to financial freedom because it doesn’t produce a passive income today, and it doesn’t reduce my monthly expenses today. And that’s the formula. It has to do one of those two things for me to be able to objectively put money towards it. So that’s a that’s an immediate, like, stop putting money here if you wanna get to financial freedom. It would be like, putting in large boulders into your backpack and trying to go up the mountain. It’s actually gonna drag you down.
Joey Mure [00:16:24]:
It’s gonna take you backwards, not propel you forwards. And we can break down a lot more of those things that people are doing in their financial system, in their cash flow system that are not helping them to get there. But does that practical I wanna be really practical here, not just like, you know, ideas.
Jordan Berry [00:16:41]:
No. No. I mean, listen. You’re what you’re saying, number one, I I mean, I think it’s gonna be controversial. Right? Because we’re told, like, hey. Put that money in the $4.00 1 k. You get the match. It’s free money.
Jordan Berry [00:16:54]:
You know, you gotta save for retirement, kind of all those things. And, you know, you’re not what you’re the things you’re not saying are, you know, the returns you’re getting or, you know, I mean, they get eaten away by fee. I mean, there’s a whole bunch of stuff that goes behind it. You’re sidestepping all that and saying, Hey, you’ve got to be aligned with what you say your goal is. So is your goal really financial freedom? If so, align your systems, align your cash, align your, you know, your your cash flow with that goal. And if not, that’s okay. It doesn’t have to be your goal to be financially free now and have the options now. That doesn’t have to be your goal.
Jordan Berry [00:17:32]:
But if that is your goal, you’ve got to align these things, to to achieve that goal. I like the analogy too of the, you know, putting rocks in your in your backpack to climb a mountain. You know, some people just do that because that’s what they do, you know? But, but it is like that. Right? Like, if you’ve got money that’s not helping you achieve that goal that you’re looking for now, it it is slowing you down. It is weighing you down
Joey Mure [00:17:58]:
For sure.
Jordan Berry [00:17:58]:
Doing that.
Joey Mure [00:17:59]:
Well and I I’ll keep on the controversy train if you’re okay with it.
Jordan Berry [00:18:02]:
I love it. Yeah. Let’s do it.
Joey Mure [00:18:04]:
Well, the the second thing people are doing in their cash flow systems right now is they’re trying to be debt free. They’re trying to pay down their debts as fast as possible. They’re following the Dave Ramsey’s of the world and saying, oh, man, I just need to take every extra dollar and pay down debt, pay down debt, pay down debt. And I’m gonna tell you if you want financial freedom today, stop doing it. Stop paying off the student loan debt. Stop paying down your mortgage. Stop paying off cars and credit cards and all that sort of stuff unless it helps you to remove the debt from your monthly expenses. Okay? So that there’s a big difference paying down debt, paying off debt.
Joey Mure [00:18:51]:
Okay? Because let let’s just say, for instance, I’m just giving you, like, really practical things that I’ve I’ve seen over the years. A high, a high highly paid professional like a doctor. K? Mhmm. He’s come out of, med school. He’s got $300,000 worth of student loan debt. This is not uncommon. Okay? Very
Jordan Berry [00:19:13]:
common. At all.
Joey Mure [00:19:14]:
In fact,
Jordan Berry [00:19:15]:
it might be higher than that.
Joey Mure [00:19:16]:
Yeah. It’s probably this is probably old numbers. But the the issue is is, man, that guy has just come out of school. He’s feeling the weight of that. Right? It’s an emotional weight that says, hey. I’ve been going to school my whole life, and now I’ve gotten out of school and I’m starting to make some money. The first thing I wanna do is get rid of this quote, unquote weight of this, you know, student loan debt. Well, we had a doctor one time who did that, and he spent probably I think it was about six years and just pummeled that debt, paid it down, paid it down, paid it down, paid it down.
Joey Mure [00:19:52]:
And finally, it was paid off. And, you know, that’s around the time that he met us. He started working with one of our coaches. And when he started to look at what the actual path to financial freedom was, he got six to a stomach. Because he started to say, man, the student loan debt I had was like at 4%. Okay. It was really, really low interest, very, practical monthly payments for the, that amount of debt. I don’t remember recall the exact amount, but it was very reasonable.
Joey Mure [00:20:27]:
And he had just started to understand how to invest in real estate. He started to see, man, my returns on real estate are dramatically higher than the debt that I paid off. It had I had the $300,000 that I I had just pummeled this debt over the last six years and redirected it into rental properties, become an investor and started to do that. He’s like, then I could do the math and I would be far, far ahead as it relates to the percentage to financial freedom. Because again, think about this for just a second. Let’s just say his student loan debts and everything, his monthly expenses were 10,000 a month. Okay. And maybe the student loan was 2,000.
Joey Mure [00:21:18]:
I don’t know. I’m just I’m just coming up with this. Yeah.
Jordan Berry [00:21:21]:
I got
Joey Mure [00:21:22]:
it. The same as 2,000 month. And he’s got 10,000 in total expenses. Had he had that 300,000, he could have put that into I’m just using rental properties, which aren’t even as profitable as laundromats. Right? That’s right. The 300,000 in down payments on rental properties. Let’s just say he could put, let’s say 50,000 on down payments for these houses. Okay? So that’s six houses.
Joey Mure [00:21:51]:
And let’s say each one of those houses was, you know, dollars 500 a month cashflow. So he’s got six houses at $500 a month, cashflow, not to mention the tax benefits and other things he’s created $3,000 a month. With that, with that money versus the 2,000 they had on the student loan debt. So keep up with the math. He created 3,000 passive income that exceeded 2,000 a month on a student loan debt. Which one was the better payoff. If he paid off the 2,000, he still has zero passive income. He’s 0% of the way to financial freedom.
Joey Mure [00:22:32]:
But because if he had created 3,000 a month in student or in, in rental property income, He’s 3,000 against 10,000 in total expenses. He’s 30% of the way to financial freedom. Which one do you think makes him sleep better at night in light of his, his occupation, in light of losing his job, in light of the economy going down, in light of you fill in the blank. I think having 30% of the way to freedom is far better than being a zero and having your student loan paid off. So the takeaway is stop putting money down on your house mortgage and paying it off faster. Because it’s not creating a passive income today. And it’s not reducing the monthly expense because your mortgage payment is still the same. Whether you pay extra on it every month or not.
Joey Mure [00:23:30]:
The only difference is I can’t go to the mortgage company six months from now and say, oof, you know what? I’ve had a bad month. Could I just get some of that extra money that I put on the house note? Back. I just, I just need a little, little, you know, emergency money. Can you just send that back to me? They’ll laugh at you. Like, it’s no longer your money. It’s their money. You’ve paid it to them, and you have to now qualify to get that money back. Ask me how I know.
Joey Mure [00:24:02]:
Right. I was in the mortgage business and I helped people refinance from thirty years to fifteen years. And right before 02/2008, I helped this, guy he’s like 56 at the time. He’s like, man, this is what I need to do. You know, get to retire. And so I’m going to flip it to a fifteen year mortgage. Well, six months later, he loses his job in 02/2008 And now his mortgage payment’s higher than what it was at a thirty year. And guess what? He can’t find a job.
Joey Mure [00:24:40]:
He went from having a reasonable payment that he could handle to a higher payment that he needed that job to be there for. And he almost lost his house completely even though he had 50% equity in the house because he couldn’t pay the payments. He was struggling so bad. Anyway, there there’s a lot more around it, but, man, debt freedom does not equal financial freedom.
Jordan Berry [00:25:06]:
Yeah. And and you’re right. You’re on the controversy chain, train here still. I mean, it is. And I I mean, I’m wholeheartedly agree. And, again, the thing you didn’t mention in that example is not only do you have to qualify to get that money back, you also have to pay fees to get that money back. Right? Like Every time. All that eats into all that stuff.
Jordan Berry [00:25:25]:
Right? So, I mean, I’m I’m with you on on this side of the trainer, this particular train on the on the debt. And I I get, like, I’ve got family members who are on the debt free, the debt free train over there. And, and that’s fine. Like, there’s nothing wrong with it. But again, this has to do with aligning your actions with your goals. Right? If your goal is to be financially free, there is a difference between financial freedom and debt freedom. And, you know, debt freedom is great, but, you know, I for me and, again, this is aligning with my goals. Debt freedom is something that, you know, I’d love to be debt free at some point in time, way, way, way, way down the future after I’m done building my portfolio.
Jordan Berry [00:26:15]:
Right? Like, when I’ve built it, sure. Then I can pay some stuff off and or maybe sell a couple of things to pay things off because I’ve I’ve got that financial freedom, and I just don’t need to deal with the headache anymore. But even that, I’m not so sure on because there’s implications to doing that too. You got more liability when you got more equity in a business or a property. You know, there’s a there’s a lot that goes behind that, too. So I, I love this, right? So and and I’d love to hear too, and I’m sure you’d love to hear too, if anybody’s, you know, listening to this or watching this, love to hear kind of where you’re at on on either one of these, that four zero one ks issue or the, the the debt freedom versus, versus not paying off that debt. What what your opinion is on that too. So drop us a comment or shoot me an email or something like that.
Jordan Berry [00:27:02]:
[email protected], and I’ll pass it on to Joey. So maybe I’ll filter it for you so you don’t get berated to your face. But, you know, you kinda open yourself up for that when you go to controversy.
Joey Mure [00:27:13]:
That’s right.
Jordan Berry [00:27:15]:
Yeah. So I I love that, man. And I, I I totally kind of agree with that. Not kind of. I totally agree with with that. And it what what’s difficult is that there’s I feel like there’s so much pressure, out there to go with these, quote, unquote normal paths. Right? The normal path is to contribute to the four zero one k, which I think many of us are not doing anyways. You know, I think statistics and studies show that people aren’t really contributing to their four zero one k either.
Jordan Berry [00:27:51]:
But if you are like, I there’s I feel like there’s pressure to do that and you get the, like, the free money argument, that kind of stuff. And there’s pressure to, you know, pay off and be debt free. And and you can be sort of like I don’t know. I’ve seen this in my wife, actually. Like, she I don’t I don’t feel a lot of pressure from people. Like, people try to pressure me and I’m like,
Joey Mure [00:28:13]:
oh, I
Jordan Berry [00:28:13]:
didn’t even know they were trying to pressure me. I don’t know. My wife, however, is, like, hypersensitive to that. And I think a lot of people are hypersensitive to this sort of that social pressure. You got any you got anything to say or, like, any advice or tips for anybody who’s, like, feeling social pressure, to to do these sort of, I I, quote, unquote, conventional methods or paths?
Joey Mure [00:28:37]:
Yeah. The first thing is, to have uncommon results, you have to have uncommon things that you do. And the the if it is common, it’s not going to produce those uncommon results. So you have to be comfortable being the the fish kind of swimming upstream because you’re, you’re trying to attain something that very few people will ever attain because one, they aren’t willing to be different. They aren’t willing to think critically. They just want to, like you just mentioned, socially be acceptable. They wanna they wanna kinda be you ever hear that term, the crabs in a barrel? Mhmm. Crabs in a barrel.
Joey Mure [00:29:26]:
They’re they’ll pull the other crab who’s trying to to climb out of the barrel. They’ll pull him back down every time. And and so the but the but how much freedom is in the barrel? There’s none. Right? So if you’re seeking freedom, it’s outside of the barrel. You have to get outside of the the thought patterns. And and that’s why I mean, the fact that you’re listening to this podcast tells me you’re okay being uncommon.
Jordan Berry [00:29:56]:
Are you calling us weird?
Joey Mure [00:29:57]:
Is that what you’re
Jordan Berry [00:29:57]:
calling us? We are weird, bro.
Joey Mure [00:29:59]:
I if you hadn’t figured that out, I’m sorry. You know? Like, I hate to break it to you, but we are weird. But to be weird in the best way, right, to be weird to say, I am I am free to go to my kids’ golf tournaments in the middle of the week every time. Not just on an accidental holiday just happens to overlap with my work schedule. Like, every time I’m gonna be there. Every time my kid is involved in a ballet recital or a ball game or, you know, something special at school or the freedom to homeschool. Like, there’s all sorts of things we could get into, but that is uncommon. And you have to be like I said, you have to be comfortable being uncomfortable in order for you to have those kind of results.
Jordan Berry [00:30:56]:
Yeah. I I mean, I love that to have uncommon results, you have to take uncommon actions. Right? And, I’ll I’ll throw in one more kind of piece of advice. You know, because, you know, like I said, it that pressure is real. But another option or another tool, I guess, for for this and and being able to take uncommon actions and have uncommon views and to do something that sort of swim in upstream is is to find other people who think the same way. Right? Like, that’s the power of the community, like, communities I have, community you have. There’s other communities out there that are filled with people who are doing the, quote, unquote, uncommon thing. And guess what? All of a sudden, if you’re hanging out with other people who think similarly, who are doing similar things, it’s not uncommon anymore.
Jordan Berry [00:31:47]:
And you’ve got that you’re leveraging that peer pressure, you know, positively. Right? And I talk about this with my kids a lot of, like, peer pressure is not always bad. It can be it can be good. You can pressure your peers to build each other up instead of tear each other down. Like right. And it’s same it’s the same for us. Like, we don’t grow out of this. We’re not immune as adults to peer pressure.
Jordan Berry [00:32:10]:
It’s still there. But if you change your peers and this is what we tell our kids, right? Like, don’t hang out the bad kids because they’re you’re going to do bad things, like hang out with the kids who are doing good things, who are Building things, who were positive, who were learning, who were excited about life. Right. Same thing goes for us. If we want to do uncommon things, find other people like make it common, find other people who are doing it. And that makes it common.
Joey Mure [00:32:36]:
Great. Great point. A %. And we have a mastermind. That’s really because we’re talking about this mountain analogy. We start with the passive income operating system. That’s, like, where your cash is really gonna be optimized to get you to the level of becoming an investor, which is that second level. We we call it the passive income lab.
Joey Mure [00:32:55]:
But the third level is the passive income mastermind, being surrounded by people who have already been on that path to financial freedom and are doing that at a high level, that, man, all you’re doing there is you’re making tweaks and you’re making expansion. Right? You’re getting around the people who are doing amazing things that and this is a quote, one of the guys in our mastermind said, he’s like, when when you’re in the right room, you’ll know it when you go up and talk to a guy, you tell him your biggest goals. And he puts his arm around you and he says, that’s cute. Yeah. Right? Because his your your goals are their norm. That’s when you know you’re in the right rooms. And and, again, that’s something to to, aspire to. That’s at the top of the mountain, but it all starts with that first step.
Joey Mure [00:33:53]:
And, you know, we’ve talked about a couple of different things that people are already doing that they may not even realize that are keeping them from optimizing. The third thing, if I can just kinda quickly touch on it Mhmm. Is they’ve got their money flowing into their income, then it goes out in expenses, but they never get it over into a place that they can then own and control and start using it to buy assets. And it it starts by stopping, you know, things like four zero one k contributions, IRAs, five twenty nines. But then you have to figure out where’s the best place for it to park in the meantime. And I know you and I were kind of talking offline about the infinite banking concept, right? Using a, age old vehicle that people don’t really know much about to store your capital, to put it into your control, to put in a position where it’s always growing tax free. This is the kind of scenario that you, if you want to get to the next level, you want to optimize to get to financial freedom, you have to have the right hub. You have to have the right center for all that cash flow to go around.
Joey Mure [00:35:11]:
And and we use the infinite banking concept. We can dive into that, or we can save that for the webinar. I know we’re gonna go into that with the q and a, but, that’s a that’s a number one upgrade that most people don’t know about.
Jordan Berry [00:35:24]:
Yeah. Well, I mean, let’s let’s, at least get a little bit into I mean, you’re sure to tease an infinite banking. There’s some stuff out there, you know, just con you know, some content out there about infinite banking, so some people might be familiar with it. But my guess is that a lot of people aren’t familiar with infinite banking, and it sounds so mysterious. Right? Like, infinite banking. Like, we’re bank we’re at the bank all the time nonstop. But can you explain, like, what is what’s the what’s the concept behind this, and how does it work? And then maybe we can talk about how is this even how is this a tool that we can leverage to build our wealth? And and and I guess you know? And I I like to, distinguish between building our wealth, which which, you know, we’re doing and, like, that doctor, if he would have bought the rental houses, he’d be building his wealth. But the primary goal there was financial freedom, which I I like to distinguish those two because financial freedom, we’re talking financial freedom, leave your nine to five, any of that stuff.
Jordan Berry [00:36:22]:
We’re talking cash flow. Like, that is the primary objective and directive, and that is where I think laundromats really shine. I think the average laundromat deal is gonna far outperform the average real estate deal all day every day. So that 30,000 he could have made with, with real estate, he could have done 60,000 or more of cash flow with a laundromat. Right? So that’s where I think it really comes, comes in handy. So we’re talking and wealth, I would say, is sort of building your asset base and the equity, that’s in there along with the cash flow. So what is infinite banking and how can we use it as a tool to help us achieve financial freedom and build wealth?
Joey Mure [00:37:10]:
Sure. Great question. I always give credit where credit is due. This is a concept that was created by my mentor, Nelson Nash. He wrote the book Become Your Own Banker. If you do have not read that book, it’s about 88 pages. It’s a black, large print. It’s an easy read, and I would highly recommend you read from the source because that’s the guy that I studied under for over ten years.
Joey Mure [00:37:38]:
He lived here in Birmingham, Alabama, and, man, he would come and hang out in our office. We’d had, hamburgers together, drink coffee, and the guy was brilliant. But he he pointed out in this small book, the concept that changed my life. And that was the idea that you have to take control of your finances and act more like a bank. Well, what’s so special about a bank? Well, bank is the most profitable business in the world. Right? If you think about it, the the billionaire families that you know have all been in some way, shape, or form attached to, or a part of the banking industry.
Jordan Berry [00:38:20]:
All the billionaire families I know are part of the banking family. So, yeah, I
Joey Mure [00:38:25]:
mean, just use like the Rothschilds, for instance, like they’re very well known global family that has just, I mean, been incredibly instrumental in the banking industry. I don’t know from a moral standpoint where they stand, but I can tell you that they know how money works.
Jordan Berry [00:38:42]:
Mhmm.
Joey Mure [00:38:42]:
And it what he uncovered, there’s a lot of things around banking we probably don’t have time to get into. But one of the key concepts that he pointed out and he’s like, do as the banks do, not as they say. Okay. And I’ll give you this as a, this is exactly what happened to me. When I read the book, I was like, This is interesting. And he talks about using dividend paying whole life insurance that is designed for cash value, not for death benefit as a place to store cash and then leverage it to buy assets. And I remember thinking, this is a bad idea. Like, life insurance? Nobody puts life money in life insurance.
Joey Mure [00:39:27]:
That’s a bad place to invest. And I’m doing air quotes if you can’t see me on YouTube or whatever. And so what I did, I was I was like, okay. This is kinda interesting, but I don’t know if I believe this is the best place. So I went around as at this time, I worked for Wells Fargo. And I went around to all the people that were, like, the executive vice presidents, like, the regional presidents, the the the guys that are the higher ups at the company here in Birmingham. And I just would just ask them to really simply, hey. I’m reading this book, talking about cash value life insurance being a place where people part money and, you know, it’s really valuable and all this stuff.
Joey Mure [00:40:06]:
And, you know, not one of them said it was a good idea. In fact, they’re always like, yeah. I don’t think that’s a good place. Like in insurance is a terrible place to park money. And I was like, okay, well then simultaneously, I pulled up the fdic.gov, the balance sheet of Wells Fargo. And do you know they had over $18,000,000,000 on their balance sheet of cash value life insurance? And I thought there’s something wrong here. The bank that they work for has $18,000,000,000 of life insurance. They don’t even have 12,000,000,000 in real estate on their balance sheet.
Joey Mure [00:40:51]:
So they have more in life insurance than they have in real estate. And the people that I asked if this is a good idea or not are the ones being insured by the bank. So imagine that, Jordan, you and I have the conversation. You’re the executive vice president of the the region, and I say, hey. This is a good idea. And you are insured by the company that you work for, and you have no clue that this is happening. So that’s when it was like an moment for me. They store cash there because it’s a great place to store cash.
Joey Mure [00:41:26]:
It has way more benefits than just putting money in a savings account. They are the purveyors of savings accounts, and yet they park their money in these vehicles. So one small step that you can do to upgrade your cash flow system, which, again, in the webinar and the q and a, we can dive more into, like, case studies and how the numbers work and how do people actually do this. I’m happy to do all that. But one upgrade is you gotta start thinking, if I could put money in a savings account, I’m gonna replace that with a properly structured whole life insurance policy from a mutual company. And there are very few people across the country in North America that actually are certified to do this, but it is once you can see it, you can’t unsee it. And and so, anyways, happy to go into more detail, but this is something that we’ve leveraged in our own lives. And we we share this on our podcast every single month.
Joey Mure [00:42:26]:
Russ and I have created over 50,000 a month in passive income from using these systems. We have over 40 policies between us to put the cash in, borrow against it, and go and put buy these assets that create the cash flow and rinse and repeat and rinse and repeat just like a bank operates.
Jordan Berry [00:42:48]:
Yeah. Okay. So and, again, you know, we’re gonna do that webinar on May 7. So wealthwithoutwallstreet.com/lonametresource, or the events page over there. And you can make sure you, get in on that. That’s May 7, ‘2 PM Pacific, best coast time, ‘5 PM, East Coast time. So make sure you, bring your questions for that. I mean, we’ll go through, like, Joey said, in in more detail, but bring your questions too.
Jordan Berry [00:43:16]:
You know, and and, you know, just kinda for clarity sake, that these and and that you emphasized, properly structured. They do have to be properly structured. Not all life insurance policies work for this, by any stretch of the imagination. But just so you know, they they generate a regular return on your money. Typically, that’s non correlated to what’s happening in the stock market, which is a good thing right now. And and you mentioned you borrow against the cash value of that. So, you know, as you probably know, like, we’re all sophisticated around here, but as you probably know, that’s a nontaxable event. Right? So you get access to your money to go buy a business or real estate or more equipment or, you know, hire somebody, start up capital, any of that stuff.
Jordan Berry [00:44:09]:
You borrow against that policy while it continues to generate that whatever, four or 5% return, there because you’re not taking it out of there. You’re borrowing against it. And that, I think, is what kinda makes it powerful. Has your money working in multiple ways at once?
Joey Mure [00:44:28]:
A %. Yeah. And that is such a people understand leverage who are investors. Like, they they put money in their house, and all of a sudden they can get a line of credit against the equity in their house, and they can go do what they want with that line of credit. Right? So how does this differ? Well, one, like you said, this is not correlated to the market in any way, shape or form real estate or stock market. It is tied to a contractual basis with an insurance company. These insurance companies have been around for over a hundred years, have never missed a dividend payment. That’s like their surplus, even through the worst recessions depressions that have all spanned that, that amount of time.
Joey Mure [00:45:12]:
And so these are very solid places to park capital because they do business in a very conservative way, but they also give you access to be able to borrow against that cash value with a, a loan process from their insurance company. Now what’s different is when I borrow against my line of credit on my equity line on my house, I immediately have to start repayments. Right? Either interest only payments or principal and interest, however it’s set up. I have to start making that payment whether my laundromat is cash flowing day one or not. True? Mhmm. It’s it’s required. Otherwise, they come take my house. On my life insurance policy, when I borrow a loan against that cash value, because they have a death benefit associated with that policy that far exceeds with a loan that I’ve just taken, they’re actually not gonna require me to make structured payments back to them at any amount of time.
Joey Mure [00:46:12]:
Okay. So let me repeat that. I take $50,000, borrow against my policy for that and take a loan from the insurance company. I go buy a laundromat with that $50,000, And it takes me six months to get the equipment that I need upgraded, to get the leases in place, to whatever the cases are that are going to delay me from starting to get cash flow. I don’t owe a payment for those six months. Now, once that money starts to flow in from that laundromat, I could start paying back any amount that I choose back to that loan to replenish my quote unquote line of credit with the insurance company to go do it again. So it’s it’s incredibly superior to any loan structure that you have elsewhere. And as you said, because I didn’t take my money out of my policy, I borrowed against it.
Joey Mure [00:47:10]:
The 50,000 that I had in that policy is still there, and it’s contractually growing at the four to 6% rate that you mentioned over the rest of my life. And it will leave to the next generation tax free. So coming full circle, it’s a generational play while it’s a present day play to create financial freedom.
Jordan Berry [00:47:35]:
Okay. So, I mean, sounds really awesome. Right? I wanna be my own bank. Right? I’ve got infinite banking. Like, I’m like right now, I’m like a superhero. Right? What if, let’s say I don’t I don’t have I’ve never heard of this before. Maybe I have, and I’ve just never, you know, taken out. We talk all the time on here, people.
Jordan Berry [00:47:56]:
You are wasting your time if you listen to this podcast, any episode or any other podcast, so you don’t take action. Right?
Joey Mure [00:48:04]:
So let’s
Jordan Berry [00:48:04]:
just say I’m like, okay, I’m feeling inspired right now. I want to learn some more. How much money do I need to like for my like, what makes sense for I need to have X amount of money to get this thing started? Do I need to have a certain amount, or what what are your thoughts on that?
Joey Mure [00:48:23]:
Well, first of all, let me just say this. You do have to have some sort of surplus that is reliable. Right? If if you have I would say it’s it makes sense between five to ten thousand dollars as a minimum, but, per year. Right? But the the bigger thing is is this. If you’re operating with a cash flow system, you haven’t had somebody really help you look at where you’re putting money and how your money is flowing through your banking system as it stands today. Chances are you don’t think you have as much cashflow as you actually do. And I’ll give you this as an example. My very first policy that I created was $2,000 a month.
Joey Mure [00:49:08]:
And I told you I was making 300,000 at the time. Right. Most people would be like, well, dang, where, where was the rest of your money going? Well, at the time I was doing stuff with money that wasn’t really helping me get to financial freedom. And I just heard this infinite banking. I started down the path and all I could see was this 2,000 a month. I could definitely, you know, part with every month. Well, within six months of me really understanding how my cash is flowing, seeing how the system worked by using it and doing things with it. I realized, wait a minute, there’s a lot more cash that’s flowing through my hands.
Joey Mure [00:49:46]:
That’s not being used in this system. That’s far superior. I ended up with three policies within the first year and started saving over 60,000 a year. That was a game changer. And so my, I use that as an example to say, sometimes you’re too close to your own cashflow and your own system. You’ve been doing it for far too long, the wrong way. We actually have our coaches walk you through a process that helps you uncover that there may be more places that you’re, you know, you’re leaking cash or you’re missing opportunity. And so I just highly encourage you work with a practitioner that understands this and literally be open minded about where have I been putting money and and challenge your thinking.
Joey Mure [00:50:32]:
Because, again, to do uncommon things, you have to have uncommon practices or actions.
Jordan Berry [00:50:40]:
Yeah. That’s awesome. Okay. So, listen. Again, we’re doing we’re doing that webinar. I highly encourage you to come, bring your questions, explore this. And I I also I don’t recommend that you jump into this without doing a little bit of research and understanding it. And, you know, I think it’s important to have the right systems in place, but I think it’s also important for you to understand how those systems are helping you achieve your goal.
Jordan Berry [00:51:04]:
Right? And so here’s a tool for you. And, you know, we both think it’s a very powerful tool that can help you achieve your goal if your goal is financial freedom and building wealth. But you need to kinda understand how that works. So definitely, you know, come to the webinar May 7, and and do all that. However, maybe somebody is listening right now who’s like, I get it. I’ve got the concept. I’ve done a little research on my own. I’m just hearing this again.
Jordan Berry [00:51:30]:
And right now, for whatever reason, it’s clicking. How do they connect up with you to talk to one of your coaches, about that?
Joey Mure [00:51:40]:
Well, I’ll tell you, you could go, go to the go to the the webinar link that we’re gonna put on here. Okay? Because there’s also gonna be some contact info information at wealthwithoutwallstreet.com forward / laundromat resource. But you can also reach out on our community. We have a a whole community page, and you can get access to our coaches that way, or wealthwithoutwallstreet.com forward slash free call. That will literally get you in line to talk to an expert, and, they will walk you through exactly what what that entails. And, yeah, there there actually could be a significant discount just for being a member or a listener here to Laundromat Resource. So, love to have you join us there. And, yeah, just to take massive action.
Joey Mure [00:52:26]:
So, yeah, thank you for for letting me be able to share that today.
Jordan Berry [00:52:30]:
Yeah. I hope you saw the if you’re watching this, I hope you saw the fear in Joey’s eyes when he said there might be a massive discount because I I mean, I had to physically force him to to offer that.
Joey Mure [00:52:42]:
And All that.
Jordan Berry [00:52:44]:
Yeah. I’m glaring at him right now being like, don’t forget big discounts. Big. We don’t want small discounts here. We want big discounts. No. But seriously, yeah. So check out wealth, without wallstreet.com/laundromat resource over there.
Jordan Berry [00:52:59]:
And, you know, not only will that kind of give you some more information and direct you to the right people, but they’ll also know that you’re either in or interested in the laundromat space. So, that’ll give them a little context to be able to help you even further on that coaching. Okay. So, we’ve got this sort of operating system that you guys have and have put together. And thank you for kind of walking us through all that. We’ve got some of these controversial. I put that in quotes. I mean, it is controversial, but I mean, really, like, if your goal is financial freedom and and to be able to have those options now, not later, not when you’re I mean, 60, 60 5 is, like, pretty generous, I think, for most people.
Jordan Berry [00:53:47]:
I think people are looking at a longer timeframe than that. But if your goal is sooner rather than later, like, it really shouldn’t be all that controversial. Now, maybe there’s a little nuance there, like you were kind of mentioning with what debts do we pay off and what debts do we not pay off, you know, early on. But, really not that controversial if your goal really is that financial freedom. But, yeah, we talked about all that stuff and a little bit about, the lab. And real quick, I mean, you you guys have and we’ve done some stuff together. I did some stuff for your guys’. I I just can you talk briefly about investor DNA and what that is and how you guys can help people determine what that is.
Jordan Berry [00:54:31]:
That was not something that was on the agenda here, but I thought it was a pretty cool tool.
Joey Mure [00:54:34]:
Oh, yeah. No. I think it’s one of the things that really separates each of us as investors is, you know, God’s really designed you with a specific way that you see the world with a specific, set of experiences, maybe skill sets that he’s gifted you with. And, you know, those things are not, like, just not involved when it comes to your investing career. Like, becoming an investor is understanding that there are certain things that will align with who you are as an investor. Some people would be like, oh, man. Well, you know, Jordan, you you’ve had so much success with laundromats. Maybe everybody should do laundromats.
Joey Mure [00:55:16]:
And the answer is absolutely not. Because there are things about being a laundromat owner that may be terrible for someone who has a different kind of a personality sense and experience than what you’ve had. And the same would be true with with me. We’ve we’ve done a lot with the land flipping space and had a lot of success, but there’s a lot of people that have, like, failed miserably by going down that path. My what we’ve done is we created a profile system called the investor DNA that you take, an assessment, and then you use that to hold it up against, we call the passive income matrix of about 15 or 16 different passive income strategies and how you will see the pros, the cons, and maybe even the resources necessary to be successful in each one of those verticals. And it helps the person. Like, I think most people listen to your show right now, Jordan are pretty dialed in. Like, this is my strategy.
Joey Mure [00:56:18]:
This is the path, But for people that don’t know that this is a tool in that passive income lab that we talk about that really helps people to narrow down and filter down to what is my investor buy box? What do I need to be looking for? And how is that going to help me get to financial freedom faster? Because you invest in the wrong things that don’t align with you, it could drastically slow down your progress to getting to financial freedom. And we want you to have, like, a jet pack to get there. So this is just one of those tools we use to help people get there.
Jordan Berry [00:56:55]:
Yeah. And the reason I wanted to bring that up is because I do think, like, a lot of people are dialed in on laundromats listening to this, but but maybe not everybody. And I I know there’s probably people listening to this who are, like, like, exploring laundromats and trying to see where they’re at. And, you know, genuinely, like, I started laundromat resource for people who want to achieve financial freedom and laundromats are their vehicle. Right? But that, like you said, it’s not for everybody, and I don’t want people getting into this industry who is not gonna align for them because it’s gonna be, like, throwing more rocks in your backpack
Joey Mure [00:57:27]:
to
Jordan Berry [00:57:27]:
climb up that mountain. Right? Like, it’s just gonna drag you. And I you know, one thing I love about this, like, discussion that we’re having this interview is that the overarching theme that I’m just picking up just me personally is alignment. Right? You’ve gotta align your cash flow strategy with your goals, whether that’s financial freedom or or maybe you just want a nest egg in retirement. Well, then maybe you should put your four zero one k, your money in your four zero one k. I don’t know. You know, if that’s your goal, you know, or if, you know, your who you are, you’ve gotta also align that with the vehicle that you’re gonna or vehicles that you’re gonna utilize to help you achieve that financial freedom. Right? So that alignment, I think, is so important.
Jordan Berry [00:58:13]:
I think it, you know, alignment has sort of this also kind of woo woo context and they turn some people off. But I do think it’s, like, so important to align because it is like putting a jetpack on when you’ve got the right strategy, you’ve got the right systems in place, and you’ve got the right vehicle, and everything’s kinda moving in the same direction. It is like having a jetpack, taking all the rocks out, and you’re you’re getting one of those, like, e mountain bikes to go up the mountain. You know what I mean? I don’t know.
Joey Mure [00:58:42]:
Exactly. We’ll just keep expanding the analogy till we get there.
Jordan Berry [00:58:48]:
That’s right. Well, hey, man. Listen. I know we’re just kinda scratching the surface here of all of this and all this strategy. I’m super excited. Again, wealth withoutwallstreet.com/laundromatresource, and that webinar is May 7, 2PM best coast time, five PM least coast time. And, I’m I’m excited to kinda dig into it some more, get in a little more detail of, aligning cash flow strategies. And, I don’t know.
Jordan Berry [00:59:15]:
Maybe we can come up with one or two more controversial things to talk about.
Joey Mure [00:59:19]:
Just to stoke the
Jordan Berry [00:59:20]:
fire over there. But, also, man, I’m I’m excited to talk more about the infinite banking system and how that can be utilized, to grow wealth too and get more detail and and hopefully answer some questions about that. And, and then always, we just have fun talking about whatever we’re talking about. So it’ll be a good time as well.
Joey Mure [00:59:40]:
Likewise. Yeah. For sure. It’s always, a joy to be able to talk with people who are like minded and helping people get to freedom. So love it. Awesome.
Jordan Berry [00:59:50]:
Anything else you need to leave us with before we, close this thing up?
Joey Mure [00:59:54]:
Man, I feel like we have beat this drum a little bit, but I’m gonna just leave you with this. Be courageous on your path to to going against the grain. It is not, it is not going to be comfortable, at first, but it is addicting. Because as soon as you start to see that kind of come together, it’s all of a sudden it’s like a flywheel. You build that first piece of passive income and you’re like, woah, this is possible. And then it becomes the second one. It gets easier. And the third one becomes easier.
Joey Mure [01:00:35]:
And then you’ve got momentum because the system is feeding itself and you have a lot more confidence behind the scenes. So I just want to encourage you, your family, your why, whatever that is, is worth it. It is worth the hard work and you can get there. And and if a knucklehead from Birmingham, Alabama can do it, anybody can do it.
Jordan Berry [01:01:02]:
Hey. There’s no argument here. I I know you, and I’m a believer. If you can do it, anybody can do it. So now and I mean, beat that drum because listen, this is not one of those things where you’re like, okay, I get it and you go. This is something you need to continue to come back to like, right? Like, I got it. If I want something different, I got to do something different. If I want something different, I got to do something different.
Jordan Berry [01:01:25]:
People are telling me, like, so many people told me I’m crazy when I bought my first laundromat. And it happened to be that they were right about that one particular laundromat, but not the strategy in general. And that was a tough pill to swallow. Like, honestly, like, I’m sitting here struggling my laundromat and I’m like, Man, everybody told me this is a bad idea and it’s looking like maybe it was right. But, you know, it’s something you got to you got to like brainwash yourself or just listen to this episode over and over and over and let Joey brainwash you, over and over and over because it is something you gotta continually remind yourself. And especially until that flywheel gets working and then, you know, then you’re off to the races. So dude, this is awesome. As always, like, love hanging out, love talking, but you just bring in so many, like, good, tangible things to help us on our path towards financial freedom, and I really appreciate you taking the time to do it.
Joey Mure [01:02:14]:
Oh, man. Likewise. Always always a pleasure to be with you.
Jordan Berry [01:02:17]:
Awesome, man. Well, I’ll see you May 7. And all of you guys and your friends, bring your friends as well. Listen, if in all in all honesty, like, this is not as much laundromat specific. This is wealth building. So if you’ve got anybody else who’s on this journey to wealth building and they’re using different vehicles, this would be a good one to invite them to. So, we’ll see you on May 7 and, and see the rest of you guys on May 7 as well.
Jordan Berry [01:02:45]:
Alright. I know that was incredible for you. Listen. As always, pick something, put it into action. I don’t wanna belabor that. Maybe your one action step today, I’m just gonna make it easy. A nice easy layup for you on your action step today, is head over to wealthwithoutwallstreet.com/alanametteresource. Sign up for that webinar for May 7, ‘2 PM Pacific, ‘5 PM Eastern, and, join us over there.
Jordan Berry [01:03:10]:
Get a little bit more in-depth on some of the stuff we talked about today, and also get some questions answered. So bring some questions, bring a notebook or your notes app or wherever you write down stuff that you’re gonna forget, and let’s do let’s let’s build wealth together. That’s what this is all about. Alright? Alright. We’ll see you next week. Peace.
Resumen en español
En este episodio del podcast Laundromat Resource, Jordan Berry entrevista a Joey Mure, de Wealth Without Wall Street, sobre cómo construir riqueza y lograr libertad financiera utilizando tu negocio, especialmente si eres dueño de una lavandería, además de otras herramientas y estrategias.
Joey comparte su experiencia personal de dejar su trabajo bien remunerado en el sector hipotecario para dedicarse a ayudar a otros a alcanzar la libertad financiera. Hablan de la importancia de no enfocarse solo en el trabajo del día a día, sino de pensar estratégicamente en cómo tus activos y negocios pueden trabajar para ti y permitirte construir la vida que realmente deseas.
Entre los temas más destacados, discuten por qué las estrategias financieras convencionales, como invertir en el 401(k) o enfocarse únicamente en pagar deudas, pueden no ser las más efectivas si tu meta es lograr libertad financiera lo antes posible. Joey sugiere en cambio enfocarse en crear ingresos pasivos que superen tus gastos mensuales y redirigir el flujo de dinero hacia vehículos que te den control hoy, como la estrategia de “infinite banking” utilizando pólizas de seguro de vida enteras.
Además, hablan sobre la importancia de alinear tus acciones con tus objetivos (por ejemplo, libertad financiera vs. sólo estar libre de deudas), buscar estrategias no convencionales si quieres resultados poco comunes, y rodearte de una comunidad con mentalidad similar para mantener la motivación y el enfoque.
Finalmente, invitan a los oyentes a un webinar en vivo para profundizar en estos temas y responder preguntas sobre técnicas de creación de riqueza, tanto específicas para lavanderías como generales.
En resumen, el episodio es una guía práctica y motivacional para pensar diferente sobre el dinero, el emprendimiento y cómo usar tu negocio como herramienta clave para construir la libertad y el patrimonio que deseas.
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