Today’s guest, Nick Chapleau, takes a look at your business with fresh eyes and a new perspective on the Laundromat Resource Podcast, show 15! Not only is this show incredibly informative, it is also a really fun show, despite Nick being a former lawyer!

A first for the podcast, Nick does not own a laundromat and never has! He does, however, work with a lot of laundromat owners to help them grow their businesses through his company, Starchup. It is through that lens that Nick comes on the podcast and gives great advice and insight into your laundromat business.

Nick not only gives his input on what successful owners that he works with are doing, he also talks about where he sees the laundromat industry going and if he thinks there is a technology threatening the laundromat industry!

On top of all of the wisdom, advice, and fun that Nick brings to show 15, he also gives Laundromat Resource Podcast listeners an exclusive offer you can’t refuse! You do NOT want to miss this show!

Mention the Laundromat Resource Podcast when you connect with Starchup and get their brand new marketing e-book for FREE, plus, get 10% off of your purchase when you sign up with Starchup to let them help you jump-start your pick-up and delivery business!

Listen To The Podcast Here

Watch The Podcast Here

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    Episode Transcript

    all right what’s up guys this is jordan
    with the laundromat resource podcast
    this is show number 15 and i’m so
    excited that you’re here today
    because today is a first for us on the
    laundromat resource podcast
    today we’re having somebody on the show
    who does not own a laundromat
    he snuck on the show and i’ll be honest
    with you i was a little bit
    nervous about this um today we have on
    the show
    nick chapleau maybe you’ve seen him
    around or heard about him he runs a
    company called starch up
    uh that focuses on pickup and delivery
    and um and and providing software to
    help you
    run a pickup and delivery service in
    your business
    now hold on before you hit the stop
    or skip to the next uh thing let me just
    say that if you’re not interested in
    adding pickup and delivery
    to your laundromat or if you already
    have pickup and delivery and you already
    have a service that you use
    let me just say that this wasn’t
    actually an incredible episode
    nick he he just came not to sell you
    he came to bring you a ton of value and
    he delivers i was a little bit nervous
    about having someone on who has
    something to sell to laundromat owners
    um and especially it’s not a service
    that i have personally used before
    so we had some conversations beforehand
    and i said you know what you’re going to
    a great show if you can lead with value
    and just come with a mindset of helping
    laundromat owners whether they use your
    service or even
    they are participating in in pickup and
    delivery or not
    and he did that and not only that if you
    are interested in pick up and delivery
    stay to the very end for sure because
    he’s giving out some freebies
    uh and and some discounts on his
    services so
    definitely definitely uh if you’re
    interested in pick up and delivery
    stay to the end for that um but we’re
    gonna jump into it here
    in a second because he really does bring
    i’m i’m like so excited i would not have
    even aired this episode if i felt like
    he was just trying to sell you
    he has a unique perspective where he
    talks to a lot of laundromat owners and
    he kind of has that outside perspective
    and he’s in an industry where he’s
    trying to support laundromat owners so
    he came with that perspective in mind
    trying to help you here on this podcast
    so it’s a really awesome episode
    and i was really really excited to get
    to know him and i was so happy at how
    this turned out i know you will be too
    so let’s get into it right now
    you’re listening to the laundromat
    resource podcast
    the show by laundromat owners for
    laundromat owners
    with your hosts jordan barry
    all right before we bring nick on i want
    to run through a couple of things
    because today is a big milestone for the
    laundromat resource podcast
    today for this baby little podcast
    we have uh we have
    hit 90 days since we launched our first
    and that’s a big deal uh because you
    know 90 days is just a long time for me
    to commit to anything
    um so but we made it to 90 days
    and i’m just i’m super excited about it
    just a couple little highlights
    uh for that 90 days of the podcast
    we have um this is episode number 15. so
    15 episodes
    we’ve had over 3 500 downloads
    uh which blows my mind i just man thank
    you guys again for listening i know i’ve
    been saying that lately but i’m just my
    mind is blown
    and i’ve had a uh just a great time
    getting to know not only just a guest
    but some of you guys who
    have been listening to the podcast and
    taken a ton of value
    from these guests we’ve had on here so
    i’ve i’ve been loving that
    we again have been hurt on every
    except antarctica so somebody needs to
    go to antarctica and
    listen to this podcast and let me know
    because i’m pretty sure there’s no
    laundry mats on antarctica so
    it’s it’s gonna be a tough one but i am
    determined i will keep this podcast
    until someone on antarctica listens to
    um and if that’s you just you know let
    me know because i’ll be
    over the moon all right enough of that
    and i i don’t know i just i’m i just i’m
    excited for this journey
    and what it’s been if or this 90 days i
    can’t believe that it’s already been 90
    days on the one hand and on the other
    man it feels like it’s been going for a
    long time just because it just feels
    uh it just feels good to be talking to
    and um and to getting to know you guys
    thank you guys for that i wanted to just
    take a second
    our forums have been blowing up the last
    week or so
    and i was actually out of town and i was
    not on the forums at all this week and i
    popped on
    today and there was a bunch of activity
    going on so
    first and foremost i wanted to welcome a
    new members to the laundromat resource
    website who introduced themselves
    in the laundromat resource forum
    so if you are new uh
    go over there and get a shout out on the
    podcast but more importantly
    go over there and introduce yourself and
    get to know some other owners that are
    part of uh this little community that
    we’re building here
    and uh and just again we think
    here at laundromat resource that all of
    us are going to do a whole lot better
    when we’re working together
    and introducing yourself over there is a
    great way to start to work together to
    get to know other owners
    and build those relationships so that
    all of our businesses succeed more so i
    wanted to
    say welcome to caitlin norman who is
    here from
    georgia she introduced herself she has
    six laundromats
    and she’s building a seventh peanuts
    laundry there
    in in georgia so caitlyn welcome brian
    adams in dallas dude thanks for
    introducing yourself i can’t wait to get
    to know you guys
    and uh mitch brunette who you may
    last week uh got a little shout out for
    getting his first laundromat
    under contract so way to go mitch uh
    keep plugging and so far so good over
    there from what i
    hear so welcome to you guys if you
    haven’t introduced yourself yet
    that’s an awesome place to go introduce
    yourself and
    not only that go over there and just say
    welcome to the people who have been
    introducing themselves
    um ask them a question there remember
    i’m brainwashing you guys
    uh unapologetically every single week
    go to the forums ask a question answer
    questions start building those
    relationships starting conversations
    over there
    um and a good place to do that is to go
    just start a conversation with some of
    these new members that are introducing
    and go introduce yourself as well so a
    lot of my resource dot com slash forums
    i will put the link to this and
    everything else that we talk about
    in this uh today’s show in the show
    or if you’re on youtube down in the
    descriptions um the show notes
    will be on laundromat resource dot com
    show 15 show one five all one
    kind of thing laundromat resource dot
    com show 15
    uh for all the links and a bunch of
    other goodies over there so make sure
    you check
    that out and also again a lot the
    the forums over there were blowing up so
    there’s a ton of questions i
    there’s no way i could highlight all of
    them some of the themes that i saw
    uh over the last week is again owning at
    a distance i think that’s a
    an intriguing question that people are
    really wondering about and exploring
    about over there
    and so if you got some something to say
    about that go ahead over there
    and add to that there’s some due
    diligence questions for people who are
    in the due diligence phase
    trying to pick up their laundromat and
    also i thought an intriguing question
    was about
    um uh somebody was interested in
    in looking a little bit more into dry
    cleaners and was wondering if any of you
    had any experience with dry cleaners so
    if you do or you have a
    uh an opinion on that head over to
    laundromat resource dot com
    forums and and weigh in on that dry
    cleaners one
    um it sounds like he’s got a whole uh
    whole a
    money burning a hole in his pocket he’s
    really wanting to get a laundromat
    and it’s not coming together at the
    moment and he’s
    thinking you know should i pivot into
    dry cleaners he doesn’t know so
    go go help these guys out over on the
    speaking of which speaking of helping
    people out on the forums this week
    i noticed that the laundromat
    millionaire uh
    show two guests uh superstar laundromat
    owner dave menz was over there on the
    uh answering questions and helping
    people out like he always does so
    if you don’t know dave yet and you don’t
    know laundromat millionaire
    go to youtube search laundromat
    you want to check out his stuff that
    he’s putting out this guy
    is uh he’s the real deal not only does
    he know his stuff but he’s a genuine
    genuine guy and he is there to help you
    out help people out and he’s teaching a
    lot of stuff over there so check him out
    laundry by millionaire dave
    thanks for jumping on the forums this
    week and helping some people out it’s
    pretty cool
    to see someone like you uh over there
    just helping us
    regular folk out so thanks man um
    yeah so that’s what’s going on in the
    forums i don’t want to beat that to
    but i’m just excited about what’s going
    there because i think that’s
    you know just some of the building
    blocks of the community that’s happening
    uh over there on the forums um
    all right well i don’t i mean i
    i am genuinely i got goosebumps
    after this interview with nick today so
    i just want to kind of jump
    into it because he really really really
    adds a ton of stuff and not only that
    but he’s just a ton of fun to talk to
    interview is super fun um and super
    and he’s just a good guy and he’s given
    a lot of stuff away so make sure
    you listen to this thing all the way
    through and the last thing that i’ll ask
    before we
    jump in with nick is if you haven’t yet
    uh give us a subscribe if you’re on
    youtube give us a like
    if you’re listening on a podcast player
    uh you know subscribe to the podcast so
    you don’t miss any of these
    interviews because they’re awesome and
    also give us a little rating and review
    let us know how you like it let us know
    how we’re doing
    and that just helps me to know uh how to
    adjust the podcast so that i am you know
    what you guys are looking for and not
    only that but it helps other people find
    us too so
    if you could do that that’d be awesome
    otherwise uh
    let’s jump in with nick right after this
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    all right no further ado let’s do it
    with nick chaplow from starch up right
    all right hey what’s up nick how’s it
    going going well jordan how you doing
    i’m doing awesome thanks for coming on
    the podcast i know this is a little bit
    different of an episode that we’ve done
    so far this is a first for us
    because you actually don’t own a
    laundromat do you
    that’s right that’s right i do not own a
    laundromat so uh
    i don’t know how you weaseled your way
    on here but hopefully you got something
    good for us
    we’ll see we’ll see well hey before we
    jump into
    who you know why you’re actually on this
    podcast tell us a little bit about who
    are and you know how you got here yeah
    absolutely so uh
    i guess i i can start at the beginning i
    was born and raised in
    south bend indiana
    i’m a hoosier uh very proud of my
    um kind of roundabout way uh
    after that i went to college at miami of
    then went to the university of chicago
    for law school straight out of college
    because uh
    clearly i did not know what i wanted to
    be when i grew up
    uh at that point and uh
    you know went through through law school
    my dad was a lawyer so uh
    there’s there’s some influence there
    but basically went through law school at
    that point and
    came out became a commercial litigator
    so representing clients
    getting sued or suing uh people
    um and and you know going to trial and
    that sort of thing
    um all very uh you know all very
    interesting stuff interrupt you for a
    second yeah of course
    you ever get to say anything super cool
    in the courtroom
    like i don’t know like i just feel like
    i’ve seen the movies like
    litigation lawyers getting to say cool
    things in the courtroom
    like objection here’s like did you like
    slam your fist and say objection ever
    i i was very very far from anywhere that
    anyone would hear me slam my fist
    okay in the back doing the research but
    i i think you know if i’d stuck with it
    probably would have been there yeah okay
    all right maybe at the end of this
    episode you could just
    just to fulfill that you know what i
    mean exactly okay i like that i will do
    that hopefully i’ll remember
    go ahead sorry yeah no worries no
    worries uh so
    in those four years i basically you know
    i started to learn that
    i was really interested in the problems
    that my clients had
    as as businesses and less so interested
    in the legal work that i was doing
    and it began to dawn on me that you know
    if i was gonna
    you know find something that i was gonna
    be passionate about i needed to get out
    of what i was doing and jump into
    something else and especially
    you know at a younger age when i still
    had time to to build a career somewhere
    so uh my wife and i moved back to
    and i i interviewed i started
    interviewing at some management
    consulting firms
    and during that time one of my best
    friends from law school
    was also going through the same sort of
    uh existential crisis at the time
    leaving the law and his dad was
    a uh head of operations for
    uh a franchise of laundromats in in the
    illinois uh area and he had the idea
    um you know at this time uber was just
    starting to really blow up
    and uh he had the idea of sort of a grub
    style app for for laundry and dry
    cleaning where
    where customers would uh basically go on
    the app
    uh and choose a business that to work
    with and they’d come pick up their
    clothes and
    either you know dry clean them or uh
    wash them
    wash and fold um and you know at the
    there was uh there was a few different
    uh like
    laundry apps uber for laundry type apps
    that were also coming out like wash i o
    i don’t know if you remember them
    um and some sort of similar ones rents
    still around
    um and as we were as i was kind of
    putting together a business plan
    reaching out to potential investors and
    talking to customers
    i started to to read you know i was
    doing the research i read this
    article in new york magazine about these
    laundry apps
    and just kind of the the uh
    the attitude in that article from from
    some of them that was like
    you know we can come into this industry
    and do what uber did to the taxi drivers
    and kind of put them all out of business
    and take over and it really like fired
    me up
    um you know because i think small
    business uh small medium-sized
    is really the backbone of this country
    which is you know taking a beating
    recently obviously but but seeing what
    uber did to the taxi industry
    and what these other apps were doing it
    really fired me up to
    to create something that could help
    businesses basically provide that same
    sort of customer experience
    and use really good technology that you
    you’d usually would have to pay millions
    of dollars to have
    um and kind of democratize that for them
    and that you know became my passion at
    that point
    um we we raised a little bit of money
    and we got our first few customers in
    um and kind of went off to the races
    there building
    building it out um and originally it was
    basically an
    app for the customer to to sign up and
    then a backend
    uh delivery management system where you
    optimize your route um you know
    basically everything you would expect
    like an uber type system um
    plus the the front end you know customer
    white label for the business
    um since we we moved away from the uh
    grub up model to that white label model
    that we’re doing now
    and uh you know kind of did that a few
    years later built out a full point of
    sale system
    to to go along with that uh to sort of
    be able to be
    the a single system that that businesses
    could use
    for for their garment care needs um and
    and that’s where we are today other than
    that um
    yeah i know i’m i’m married i got two uh
    twin three-year-old daughters
    um oh my gosh you may be hearing in the
    i know mine are running around too i
    don’t know if you can hear them but
    i don’t have twin three-year-old
    daughters though just waiting for them
    to bust through this story
    hey you know what that would be a lot of
    fun for the people watching on youtube
    absolutely yeah no i thought you know
    startups are not hard enough why not
    have uh twins
    oh yeah yeah and man i don’t know
    well you probably don’t know any
    different because yours haven’t been in
    school yet but
    with everything going on in mind being
    at home i just
    my productivity is i’ve really got to
    force it to get anything done because
    it’s just tough with everybody at home
    it is so hard and yeah no i mean i i
    we’re lucky that we we don’t know the
    the experience of having them in school
    yet i mean they’re supposed to go in
    august we’ll see um but
    i mean friends who have older kids are
    just yeah tearing their
    hair out it’s it’s rough i feel i feel
    bad for them yeah
    it’s tough well hey i mean one of the
    things that really just stuck out to me
    uh about you um is it’s
    really really hard to walk away from
    a well-paying job and trying to figure
    out a different direction to go
    like props to you but like what gave you
    the guts to do that i think
    you know this is a little bit of a side
    note from the laundry stuff but i think
    a lot of people feel stuck and i think
    actually that’s a huge reason why a lot
    of people are interested in laundromats
    it’s because they don’t like what
    they’re doing
    you know right now whatever their job is
    or whatever however they’re spending
    their time they don’t like it and they
    want a little more
    freedom and so they’re they’re
    interested in laundromats for that
    reason but what gave you
    kind of the guts to to do that that’s
    tough yeah no i appreciate that
    um i i was very unhappy for one thing
    in in what i was doing so it that made
    it a little bit easier to
    to make that switch but i mean i think
    you know americans especially we have
    a strong desire to
    to own our our work and uh
    do you know our own thing and and not be
    well either not have a boss or just you
    know do
    build our own projects and and make them
    into what you know
    little pieces of ourselves i think
    that’s that you know a big part of the
    american dream and and again why small
    and medium
    sized businesses are so important um not
    you know for the economy but just for
    for people to be able to to live the
    kind of lives they want
    and i i think i had i have a
    a strong entrepreneurial streak that i
    never really got in touch with until
    i realized how unhappy i was doing doing
    what i was doing
    um and you know once i kind of
    dip my toe in the in the um
    entrepreneurial water
    it was like this is for me this is what
    i need to be doing
    yeah um but yeah it was hard i mean
    telling your family that you’re not
    going to be a lawyer anymore you’re
    going to build
    you know dry cleaning and laundry
    software uh
    not i mean i it made all this in the
    world to me
    i mean i get it but not everybody did
    i can imagine those conversations yeah
    exactly but you know it is what it is
    yeah well i’m this is putting you a
    little bit on the spot
    and you know again this is my bad for
    putting on the spot but i’m just curious
    do you have any advice for anybody who’s
    unhappy in their position and is you
    know looking for a way out either
    through laundromats or
    or whatever yeah absolutely i mean you
    know devote
    some time to thinking you know some
    legitimate time
    not just daydreaming but like spend some
    time researching
    possible ideas that you have and uh you
    how you can monetize that and make a
    living for yourself i mean
    yeah it’s i can’t imagine it’s been had
    i spent the last
    i guess 10 years in the being a lawyer
    and being so
    as unhappy as i was um
    life’s too short i mean the the
    the sacrifice they made on income uh
    was so so well worth the increased
    in life i mean it it’s kind of a
    no-brainer looking back but i
    you know at the time obviously it’s very
    difficult to to make a decision like
    that i mean i was
    you know i i was getting married or
    i guess i was married by the time but we
    didn’t have kids so they’re just like i
    it was easier for me to do it then i’m
    sure a lot of people who have more
    you know financial obligations but i
    mean i encourage anyone to
    to at least at least do the research on
    on things that you can
    you can do to break out of that yeah
    yeah thanks for sharing that sorry again
    to put you on the spot but i think
    that’s really important because i do
    that’s a huge thing that attracts a lot
    of laundromat owners
    or would-be laundromat owners to the
    industry so
    yeah thanks for sharing that absolutely
    okay so you were a
    lawyer turned software
    developer slash startup
    owner slash fundraiser all the hats you
    gotta wear
    to just start a business like this
    um exactly can i ask what what attracted
    you about
    um the laundromat industry in particular
    because i see a lot of um i see a lot of
    like similar kinds of apps
    for like car washes and i mean all kinds
    of stuff so what
    was there anything about the laundry
    stuff in in particular
    that did it or it was just that article
    that you read that was really like okay
    this is it let’s go yeah well i mean my
    my co-founder
    had the the industry experience through
    his dad
    um so he kind of grew up in it a bit um
    and it it seemed to make sense there’s
    there’s a market there
    uh you know it’s it’s the kind of
    service that can be done through
    and um you know i think delivery is
    uh a very you know good way to
    to do this um if you have that asset and
    i think that
    um you know and it’s a it’s it is a
    a common small business it’s something
    that um
    there are a lot of people out there that
    have a need there is certainly a need
    for better software when we
    when we started i mean everyone said how
    even the the best software out there
    everyone complained about
    um so um
    it just felt like there was a there’s a
    i you know i started meeting laundromat
    owners and they seemed like the kind of
    people that
    you know were my people so um
    people that i could you know be
    have as customers and and be happy with
    that so
    um it wasn’t any kind of one like oh
    this is why i should do laundry other
    than you know
    my co-founder being from it but um
    it just kind of it became a fit as as we
    went on
    for sure should we right now feel
    that a lawyer said that laundromat
    owners are your people
    i’m just kidding i gotta throw in a
    clear lawyer
    uh all right sorry just kidding just
    no it’s fine uh well hey what are the
    lawyer jokes
    yeah i’m sure i’m sure you miss them
    uh yeah uh well i mean
    one of the cool things about what you do
    is that you do talk to
    a lot of laundromat owners and you you
    one of the i mean you you also see the
    industry from an outside perspective you
    know a lot of times when you’re in the
    middle of something you own laundromats
    you’re in
    you know in the midst of the day-to-day
    of all that even if you’re kind of just
    in the industry having the conversations
    as a laundromat owner
    it can be difficult to see things and
    and you’re in the industry but you’re
    kind of a
    support of the industry and not kind of
    in the middle of it so i love that
    you know you have a slightly different
    perspective than
    all the other guests we’ve had on the
    show so far um
    but just out of curiosity you know since
    you’re talking to
    laundromat owners uh you know from
    from all around are are you seeing uh
    anything that successful owners are
    doing that maybe other owners aren’t
    doing or
    or anything that’s working particularly
    well for laundromat owners
    yeah i mean so obviously a heavy portion
    of our customers
    are very delivery focused um
    and i think businesses that you know
    especially with covid um
    businesses that have adopted uh pickup
    and delivery either
    had already adopted it or were pushing
    it or
    have adopted since um are definitely
    you know doing a lot better than than
    those that that have not
    um i think you know the the
    covid pandemic is obviously terrible and
    you know but it also presents
    opportunity because it
    is um it is accelerating some
    of the wider economic kind of uh
    shifts that were happening before it’s
    just making it happen those happen
    and uh moving from from
    uh uh you know going into retail stores
    to doing
    uh doing your your um daily chores
    apps and through pickup and delivery um
    that has been
    i think you know we that’s that has been
    one reason why a lot of our customers
    have not
    i think uh obviously they’re everyone’s
    hurting but not as badly as
    um maybe some that have not made that
    that pivot or that transition
    um that said i think you know
    if you keep a clean mat and you uh make
    it attractive to come into i mean i
    think it’s
    at least people that that i know like
    they they’re more attracted somewhere
    that is going to require masks
    or um you know be very
    seemingly proactive about
    containing the spread of the the
    just because it gives peace of mind i
    mean so i think
    the more effort you can put into to
    making your your laundromat
    attractive to that that sort of uh
    vibe i think you’re gonna you’re gonna
    attract more people and
    those that don’t are going to have are
    going to struggle more yeah i think i
    think that that shows
    that tells customers like hey we care
    about you we care
    you know about your safety about your
    health about your cleanliness
    um but we care about you i think that’s
    what that demonstrates
    um so it’s kind of one of those almost
    paradoxical things where by
    putting more restraints on your
    customers actually
    is an attractive thing so because you’re
    putting restraints on all the other
    customers too so it’s
    right yeah absolutely yeah man awesome
    awesome uh tips for for owners there
    um are you seeing uh just maybe from
    your perspective i
    you know obviously you’re coming from
    like a pickup and delivery so feel free
    to talk about that also because i think
    probably gonna apply here too um but are
    you seeing any
    trends in the industry right now uh that
    you know directions the industry is
    um i think uh you know obviously
    pick up and deliver yeah we got into
    that because we thought that was already
    a trend that was going to be happening
    i think it has been exacerbated um
    so i would say that’s that’s definitely
    trending i mean even if you’re
    you know you’re just doing it to get
    more revenue it’s not like a focus of
    your business why not
    use that extra capacity as long as you
    can make it
    make the margins work and you’re not you
    you know target maybe the market for
    your mat
    is uh the locally is is maybe i don’t
    lower income or something but you’re
    you’re adjacent to a higher income
    place do your delivery there um
    and you’re gonna get higher margins from
    those customers uh
    and and bring it back to your store you
    know in another area there’s and
    and then you’re you’re increasing the
    the capacity you’re getting more
    more uh loads per day um
    and you’re you’re making the most of
    that asset so um and i think
    yeah as far as to your question trends
    that that is
    one trend that i think is picking up as
    especially as costs
    of offering that service continue to
    increase with better software better
    operational methods and stuff
    as far as uh more in-store trends
    i mean i’ve seen you know some some
    things that stick out is
    offering more of a kind of a cafe type
    feel to the in
    the inside of your your laundromat uh
    you know maybe offering
    that some of the wilder ones will have
    an actual cafe in their laundromat
    yeah offering you know like beer on tap
    or something which
    you know is it i think attractive if i’m
    going to go hang out somewhere
    why not have have them you know feed me
    coffee or beer and
    make me feel good my unattended
    laundromat they’re drinking beer there
    some splits in the back you know
    that’s funny so yeah i’ve been seeing
    that a lot too
    yeah i think anything anything that
    makes it more attractive place to be is
    going to
    help help help you draw more people
    yeah yeah i’ve seen that a lot too and
    i’m seeing
    a lot of trends towards um
    bigger stores uh tend to you know new
    builds tend to be bigger so at least
    in l.a i think a lot of the metro areas
    at least um
    i’m not sure but i think even what do
    you think the uh
    the reason behind that is um
    well i think there’s a few things behind
    that i mean i think just
    offering more you can offer more
    more options more services
    you know more i mean there’s just more
    benefits to the customers
    you have you know a smaller store
    maybe you can’t have an attendant there
    24 7
    whereas or can’t even be open 24 7
    whereas a larger store can have be
    attended they can offer kind of more
    services more amenities they have more
    space for like a
    kids play area or a different
    entertainment like a cafe type thing or
    you know whatever the case may be
    and i think that a big store that comes
    in with all new equipment
    and everything can really
    draw a lot of customers from the smaller
    stores that might be around the area
    just because it’s bigger and better it’s
    kind of like the walmart effect maybe i
    don’t know
    right yeah yeah that makes sense and
    all the more reason for you know bigger
    stores to to do to pick up and deliver
    it otherwise you have those assets kind
    of sitting
    unless you’re open 24 hours i guess but
    and even uh all the more reason for
    smaller stores to do pick up and
    because if you can’t compete necessarily
    with the people in your neighborhood
    as well as you used to be able to go get
    some customers somewhere else so
    that’s a very good point yeah yeah
    that’s a good pivot
    so yeah interesting trends happening
    right now
    um i’ll i’ll be uh curious to see
    how that continues to develop in the
    industry and kind of kind of on that
    um you know let let me let me just
    let’s get serious right now let’s get
    real and let’s get candid and let’s get
    uh but in in all seriousness you know
    you kind of mentioned
    that um the article and how they were
    um you know saying that their the apps
    are gonna
    kind of put modern match out of business
    i mean do you see that happening uh you
    similar to uber and the taxis and um
    do you see that happening ever in the
    future or is that you know is that
    something that a lot of my owners should
    be concerned about
    um or or not
    that’s a good question so you know
    obviously when i first read the article
    i was you know like i said i was fired
    up i wanted to
    come in and help now most of those
    businesses that were in that article
    are out of business um so you know it
    kind of was a wave of
    you know that they’re they’re
    threatening the industry and now they’re
    i think that um
    what what i what my concern now it would
    be is that
    uh you know people have learned the
    lessons of that those first wave of
    um and and they’re starting to to adjust
    uh there there are you know there’s
    companies out there now that are either
    um they’re they’re running a slightly
    different model i mean rinse is still
    they’re they’re you know still um i
    think doing pretty well
    uh and then there’s some you know
    there’s 2u and some some others like
    i think you know they they’re going to
    do things a little differently um and
    and they’ve already been i think more
    successful because of that
    um and you know who knows
    who’s going to be you know winners and
    losers out of that but i think that
    there’s definitely a uh a possibility
    that you know larger franchises
    um are gonna start to um
    knock the smaller uh sole operators out
    um you know if they can offer bigger
    stores cleaner facilities
    more amenities um you know pickup and
    that kind of thing um that that could
    certainly be a real threat to
    to the smaller operators um and i think
    it’s very the the only way you know to
    kind of fight back is to
    to improve your branding improve your um
    your facilities offer those amenities as
    well to the extent that you’re you’re
    able to
    and um you know be the kind of place
    that people want to go to
    and i think most consumers would prefer
    to use a small business to to a
    franchise or a larger business
    just out of you know community feel and
    everything that goes into small business
    but they also you know there’s there’s a
    line there
    if if they find an option that’s so much
    better it’s going to be hard for them to
    to support that small business if they
    can’t compete
    yeah yeah i think that that’s really
    insight and i think that’s something
    that you know we need to be aware of as
    laundromat owners and why it’s so
    important to
    uh keep up your laundromat why it’s so
    important to
    you know be branding your laundromat by
    uh why it’s so important to be
    developing uh relationships with the
    people in your community
    and also and i think this is something
    that laundromat owners
    are very guilty of you know we get
    in our business because it is a it is a
    business that you can run
    relatively hands off we can get
    complacent but when you get complacent
    and you’re not continually growing
    and changing and evolving uh that’s when
    you’re right for a competitor you know
    it could be a laundromat down the street
    but it also could be
    an app you know service that comes in
    and and
    takes your business you know so you got
    to be you can’t get
    complacent yes it doesn’t have to be
    super time intensive
    um but you got to be thinking about this
    stuff and you got to be continually
    improving your business continually
    getting better continually
    evolving and um and listening to
    your community and listening to what’s
    going on in the industry
    so i mean i think that’s awesome insight
    yeah no i you’re exactly right and i
    think you know it’s it’s
    it might feel overwhelming but it should
    be exciting i mean the reason that most
    of us are doing
    our own businesses is because we love
    solving problems and you know we like to
    to to do that and this is a an
    for um all of us to to
    improve what we’re offering to consumers
    and solve some problems here and there
    and like you said it doesn’t have to you
    most laundromat operators you know they
    don’t want to spend
    40 hours a week on this but you know you
    spend some
    time doing things that you enjoy solving
    the problems that are
    that are fun to solve and uh and i think
    that you know that’s going to help you
    uh keep going and
    and moving forward and competing yeah i
    i gotta just say before we hit record on
    we were talking a lot about uh
    and uh and nick was saying how
    you know one of the cool things he’s
    just been like learning and like getting
    grasp on is that there are no problems
    there are only
    opportunities and i don’t know if you
    just noticed if you didn’t go back and
    but he started off with saying problems
    and he
    transitioned it into them being
    opportunities so it’s already sinking in
    exactly i mean it’s gonna be a running
    theme through most of what i talk about
    so i don’t need to beat it over your
    head too much
    no it’s good and and you know what i
    think that that is a really good
    perspective because
    you know there when you when you own
    your own business it doesn’t matter how
    simple or complex it is
    and and when you’re working with people
    to any degree
    you know they’re going to be problems
    and you can either see them as problems
    and get overwhelmed or
    you can see them as opportunities and
    look for ways to
    not only solve the problem but to use
    you know that adversity to
    um you know to further your personal
    growth and also to further your business
    so i think it’s awesome growth only
    comes through adversity so
    uh you know when when times are hard
    it’s look at it as you know woe is me or
    you can say
    you know this is this is an opportunity
    for me to grow yeah
    absolutely i love it i just wanted to
    point out that
    it’s working man you’re killing it i
    love it
    um all right well hey you know i you
    you you you know are running starch up
    so i want to talk a little
    bit about starch up so maybe you can
    tell us a little bit about it and then
    also um i want to hear i mean this again
    this laundromat a podcast is
    you know by laundromat owners for
    laundromat owners so i i want you to
    kind of tell us
    you know the customers that you have
    that own laundromats how are they using
    starch up
    you know to help grow their business and
    and how are they using it to help them
    you know be successful in what ways is
    it helping them do that
    yeah absolutely um so starch up uh you
    we’re we’re a software program um we
    don’t do any operations ourselves
    uh we we we’re developers and marketers
    work with the operators to you know help
    them grow and and run more efficiently
    um and you know i think that that is
    obviously has some pros and cons so from
    the beginning we weren’t operators so
    it was a little you know we had to
    talk to all of our customers and build
    our system that way as opposed to say
    you know i know
    this is what i want here and this is
    what i want here um
    so so at the beginning it was a little
    bit more difficult to
    you know build that but i think now
    where we are and with our customer base
    you know we are constantly soliciting
    feedback from from our customers and how
    we can improve the product so
    um while we aren’t operators that built
    the product i i really truly believe
    that our product was built
    you know by input from our customers um
    so uh so that uh that that’s kind of how
    we’ve gotten
    it to where it is now um it it consists
    of a uh you know customer facing app
    so it’s branded for your business um so
    you know
    uh jordan’s laundromat it would be in
    the app store as jordan’s laundromat
    it’s a ios android and web app uh so you
    can go to jordan’s
    laundromats website you can go to the
    app store download jordan’s laundromats
    and uh also on android um so
    uh that’s you know once one portion of
    where customers go into that app they
    can sign up
    register with all their information and
    their payment information everything
    and then place orders for pickup and
    those orders are then routed to your
    point of sale system which works as both
    an in-store point of sale for uh both
    dry cleaning and laundry
    so uh you know a lot of our even
    laundromat owners
    they they do uh outsource dry cleaning
    to it
    you know a dry cleaner and but they they
    still need the
    the point of sale to be able to record
    those those transactions and everything
    um our system works well for that uh and
    dry cleaners use our system as well so
    and so there’s the point of sale side uh
    and then there’s the driver and delivery
    so that includes a driver app all your
    pickups and deliveries for the day
    to guide the driver through with the
    mapping technology
    optimizate route optimization um and
    uh you know text communication between
    the customer
    and the driver automated text that go
    out you know hey your order’s been
    picked up
    or hey you’ve got to pick up tomorrow um
    let us know if
    uh if you don’t need us to come by and
    we’ll skip you
    that sort of thing so all those
    automated notifications by email and
    text message as well um
    and so that system you know kind of
    comes together to to improve efficiency
    the point of sale site you know you can
    track uh
    what loads are going into what washers
    and dryers
    and you know track efficiency for
    employees and
    um which washers and dryers are you know
    getting used more and
    so you can space that out um and and
    make sure you’re utilizing your assets
    even way um reporting on all that
    so you know see who the most efficient
    employees are you know if you want to
    compensate on commission you can you can
    do that
    and have all that there so a lot of
    great in-store efficiencies that are
    uh on the wash you know fluff and fold
    wash dry fold wash and fold whatever
    you’re gonna go by um and then
    out the dry cleaning outsourcing as well
    but the uh
    i mean you know most of people come to
    us for for the app
    um because they want it they want to
    grow their business
    and uh the app has uh just i mean
    it’s it’s crazy how how far it’s coming
    six years but um
    basically like i said the customer can
    go in sign up
    um based on where their address is and
    where you’ve set up your route locations
    you you
    go into your point of sale draw maps
    draw on a map
    your your pick up and delivery locations
    and then if i live within that i see
    that the the times and days
    offered to me for pickup and delivery
    that you set up so you can completely
    where you’re offering your service and
    you know who who’s going to be served um
    and then they have uh the ability to go
    in schedule that pickup and delivery
    they can track the uh the status of
    their order throughout the process
    it’s cleaning it’s you know getting
    washed now nows
    um it’s getting put back together etc
    and they get notifications the entire
    time um
    that you know the status of their order
    and session
    so you know just giving that customer
    the the full experience
    um of of being able to place
    uh an order on their phone and and see
    what’s going on with it
    um and then of course marketing it is
    just it’s so much easier
    to market uh to somebody on the internet
    saying you know press a few buttons and
    your your clothes are cleaned
    as opposed to trying to get people to
    come somewhere physically especially
    these days
    where nobody wants to you know a lot of
    people don’t want to go anywhere
    um and so you know you can mark it on
    google or facebook or wherever and it’s
    just a couple clicks
    and and they’ve done their laundry more
    or less you’re doing the rest for them
    yeah so that’s great uh i mean i think
    having the the ios and android apps are
    very key especially to customer
    retention um
    you have that app now on your phone it’s
    not a website that you have to go to
    and log into um it’s just ready for you
    and you can just
    it’s a it’s a lot easier to to do and
    you know everybody has apps on their
    phones now
    but you know going to websites it’s
    great for
    especially customer acquisition because
    when customers are researching
    uh what they’re going to do a lot of
    times they’ll go on you know their
    computer and google
    but once they’ve picked somebody having
    that app on their phone is key to
    to keep to retaining that customer um
    so and i can go on if you want about
    all the different ways we add value uh
    for for laundries and dry cleaners but
    uh i mean i think having that app is is
    awesome because
    you know it’s once that app is on the
    i mean the phone obviously people are
    looking at their phones all the time so
    your friend of mine
    you know once you’re on that on that
    phone and even
    you know sending people to a website
    that’s good um and that will drive
    business for sure
    but you know especially for the i would
    assume especially for the residential
    having that app is a huge
    you know perk to a laundromat owner to
    say hey
    you know download download my app it’s
    there all you got to do is hit the
    and you know tell us a couple things and
    you know we’ll come pick up your laundry
    and it’ll be done
    yeah i mean and i think about you know
    like me and my me or my wife
    you know if we when we need the the
    service we might
    we’re doing a million things i’ve got a
    kid in one hand and i i just want to
    press a couple buttons i don’t want to
    have to type out my password and all
    that stuff so
    it is uh it is it does add an extra
    layer of convenience there which is
    which is key i think yeah i think for
    you you’re probably going to need to add
    voice activation because you have the
    twins and so having it exactly
    and you’re gonna have it’s on its way
    it’s on its way hey siri
    or you know do my laundry
    that’s what you should put in there man
    that would be awesome
    agree oh gosh working on that one right
    now um
    i will yes that oh that would be so cool
    well i mean this it sounds awesome and i
    the um i mean i love the whole the whole
    system behind it i’ve looked
    you know i looked at it i’ve looked at a
    couple of your case studies on your site
    by the way i’ll put a link to um starch
    just but i’ll put a link down
    in the description below if you’re on
    youtube or in the show notes
    at laundromat resource dot com slash
    15 all one word show 15.
    um i’ll put that there so you can go
    check out their website
    and um is there i i should have asked
    you this before
    but is there a way to see like what the
    app looks like
    somehow some way for somebody oh yeah
    um you can uh you can go in the web
    there’s a couple different ways you can
    go in the app store now and just search
    starch up
    some of our earlier apps are still under
    our name um
    every app at this point now goes out
    under the bus
    not under our the app itself but the
    developer uh
    so it’ll come up in the search so you
    can see a handful that way you can also
    go on our site
    and there is a section of our websites
    we also
    we build websites as well and you can
    click on any of those websites and and
    see what the web app looks like as well
    cool awesome you know i’ll put a direct
    link i’ll put a link to starch up but
    i’ll put a direct link to that part of
    your website too
    but also you can go on the on the app
    stores and look there if you’re
    curious as to what the app looks like
    some of some of our
    uh some of our you know uh laundromat
    you can look up bubbles and suds
    uh bubbly the fold uh with an e at the
    um family laundry wish wash uh
    yeah there’s there’s a bunch in there um
    customer shout outs and i know some of
    those people
    follow us on here so if that’s you man
    look at that shout out right there
    nick hooking it up for you guys for the
    ones i haven’t mentioned
    i apologize i wish i could just name
    them all right now
    yeah yeah well i i mean i think that’s
    and definitely go check it out if that’s
    something that you’re interested in
    and you know to be honest with you you
    know if you don’t have pickup and
    delivery yet you should be at least
    into it um i think you know
    kind of like nick was saying the trend
    is going that way and
    especially now with the way that the
    world is um it’s just a
    it’s a it’s a growth opportunity right
    now not a problem
    it’s an opportunity to grow your
    your laundromat income and the services
    you render and
    not only that you know one of the things
    that i like about the laundromat
    is that we are helping people solve
    their problems you know
    and and we’re serving those people by
    providing them
    the opportunity to come clean their
    clothes quickly and efficiently
    and uh safely and um
    but by adding a pickup and delivery
    you’re able to serve more people and you
    for me obviously we’re business owners
    and we want to make money
    and you know that’s the point of having
    a business
    but at the same time you know i want to
    be helping people i want to be serving
    and the more people you know you can
    help the better in my opinion
    you know would you rather serve a few
    people well or would you rather serve a
    ton of people well and for me
    you know i’m trying to expand the
    a number of people that i’m trying to
    you know help so
    the more people you’re helping the more
    free time they have to you know do
    all the different things that people do
    and make this world a better place so
    yeah absolutely well cool um
    i have another question for you we have
    a little
    uh section of our podcast that we call
    pro tips
    pro tips and pro tips is basically
    what you know what do you have a piece
    of advice for somebody maybe who’s
    looking to get into the laundromat
    industry as someone who’s not in it
    but who talks to a lot of owners and who
    has a
    a unique perspective on the industry do
    you have any advice for
    for the newbies out there who are trying
    to buy their first laundromat
    yeah absolutely first and foremost uh
    definitely go to the laundromat
    resource um
    oh my gosh you’re coming back on the
    podcast i don’t know
    he’s going to be on next week so
    that’s yeah that’s where you go first i
    mean i mean just
    do do a lot of due diligence um
    there there’s obviously you know plenty
    of lemons out there
    and unless you’re you’re ready to to do
    a turnaround
    uh make sure that you’ve uh
    first of all learned about all the
    potential pitfalls um
    and and figured out figured out where
    they may be and you’ve
    kicked the tires on on the potential
    locations that you’re looking at
    whether it’s you know knowing what kind
    of market is going to
    uh best attract is going to be you know
    most profitable
    knowing about your machinery knowing
    about you know the
    construction plans the architecture
    everything that you know
    can can really uh cause problems
    you know as you go as you move on uh i
    think that
    is the most by far the most important
    thing you can do
    and and the best way to do that is to
    talk to people um
    who who are in the industry and
    obviously consult resources like uh lake
    yeah i i think that’s awesome advice and
    you know for all you guys out there who
    are looking to get into your first
    you know i heed this advice because it
    will save you a lot of time it’ll save
    you a lot of money
    save you a lot of heartache and you can
    take it from me because
    i wasted a lot of time i wasted a lot of
    money and i experienced a lot of
    heartache because i didn’t take that
    advice so
    uh man take it take it to heart and uh
    you know run with it um get in the
    industry but
    you know just just do it wisely and
    don’t do it on your own so
    i think that’s good i think uh and then
    for people that you know might be
    looking to get into
    to pick up and delivery you know take it
    a step further
    um make sure that you know you’re you’re
    coming up with a plan for
    really engaging and acquiring and
    engaging your customers
    you know it doesn’t have to necessarily
    be an app i mean i think that obviously
    starts up is the best way that you can
    grow a delivery business
    um but any way that you can find that is
    going to
    you know help you engage your customers
    and keep them coming back because your
    recurring customers are your most
    valuable customers
    um that that is probably the
    the most important thing you can do
    on that side i mean obviously there’s
    operational things and and i did want to
    mention that uh we are uh
    we’re working with some of our customers
    to put together in
    a little operational uh and marketing
    uh with some recommendations for for
    first time uh
    delivery uh operators um
    so you know if you if uh you come to uh
    our website and set up a demo um
    and you mentioned the podcast uh you’ll
    get the free booklet
    uh and then we’ll also give you 10 off
    if you do uh go on to purchase our
    look at that laundromat resource
    exclusive right there
    absolutely let me just write that down
    i’m going to put you on that one
    no that’s awesome and you know if you’re
    looking to get into the pickup and
    you know business man at least go set up
    that demo
    with nick and let them walk you through
    you know their stuff
    and uh hey feel free
    to name drop me just just name drop me
    please do good things happen when you
    i have important for a second and i’m
    over it now um reality has come back to
    um that’s awesome man thanks for thanks
    for doing that
    and i think that’s huge especially right
    now because i think there is an
    opportunity to grow that part of the
    business for a lot of people
    and it’s an opportunity to strike you
    know while the iron’s hot
    and and to launch that so i think that’s
    um do you have like one quick tip on uh
    how to um how to acquire
    like a pickup and delivery customer uh
    maybe just like a one little like
    negative yeah for for acquisition i
    would say that
    um probably your your best bang for your
    buck is gonna be
    google google adwords i mean having it
    having a beautiful site with great seo
    is important and you know come to us we
    can we can help with that
    um but you know as far as paid
    i think google adwords you get the most
    pain because it’s people looking for
    uh your service already uh if i see a
    facebook ad for
    uh you know pickup and delivery i might
    not have any laundry at that time and
    you know
    maybe i remember it maybe i don’t but if
    i’m actively
    searching um for for laundry
    services then i’m more likely to to
    so love that i love that thanks for
    sharing that
    absolutely um let me ask you
    uh this question can we have this little
    section uh of recommended resources
    uh on on the podcast because i want
    obviously we’re laundromat resource so
    you know one of our goals is to put
    resources in the hands of modern mad
    owners that are going to help them grow
    and help their businesses grow so do you
    have like maybe one or two
    resources that you can share with us
    that would either help us grow
    personally or and or
    our businesses yeah no that’s a that’s a
    good question so
    well i mentioned the our our operations
    and marketing booklets so that
    you know i would um
    aside from that um i think uh
    if you if you you know obviously the the
    laundromat space is pretty well covered
    with with jordan’s podcast but there’s a
    lot of great
    you know business podcasts out there um
    that that are inspirational i would say
    you know i
    i actually just went through we were
    talking earlier i went through a
    coaching program this past weekend
    and it was uh it was mind-blowing really
    how helpful it was um so i would
    recommend looking into something like
    that mine was a
    ipec um coaching program
    that you can you can google um
    and uh you know it i think
    being able to kind of shift your your uh
    approach to to problems and and to
    business and and relationships even
    uh it it’s been extreme just in a few
    days since it’s been extremely helpful
    so as far as a personal resource i think
    that’s a good one yeah
    awesome and i’ll just throw in two uh
    you know
    nick didn’t ask me to do this but as a
    another former lawyer who has come to
    the light
    nick’s wife is uh is actually becoming a
    a life coach a personal coach and so man
    if that’s something that you’re
    interested in
    you can’t beat smart people who got even
    and left being lawyers
    and are coming to do good in this world
    yeah if you’re if you’re interested in a
    professional coach uh
    she she’d be happy to to chat with you
    absolutely what’s her name
    mariana mariana yeah so contact
    nick and he’ll put you in contact with
    marianna speaking of which
    if people want to get a hold of you
    either to ask you more about
    um things that you know about you know
    the laundromat industry
    or best practices or you know more
    likely if they’re interested
    in uh learning more about starch up
    uh how what’s the best way that they can
    get in contact with you yeah absolutely
    so you can reach out to me directly by
    email nick
    or you can go on our website we have a
    demo scheduling tool on there that’s
    connected to my calendar so it’s uh
    it’s easy to set up times the talk but
    you know i’m if you send me an email
    i’ll respond
    you know most likely within a couple
    hours um
    and uh that’s probably the best way to
    reach me yeah
    awesome so or go check
    out again links are
    in the show notes at laundromat show15
    all one word there and also in the
    description if you’re watching this on
    nick thank you so much for coming on you
    brought like a
    ton of value and so much of it
    was not even related to what it is that
    you do you’re just
    offering you know your wisdom and your
    experience and your advice
    that you have developed by being a
    part of this industry and trying to help
    laundromat owners succeed
    and that is exactly what i love about
    and what you’re doing and that’s what
    we’re all about here so thank you for
    coming on man i really really appreciate
    it hey jordan
    i appreciate you having me um you know
    what you do
    is uh you’re doing god’s work on helping
    helping people
    uh you know in the in this industry as
    well so uh
    keep it up thanks man i appreciate that
    we’ll talk to you again soon
    and again if you are interested
    in uh in checking out starchup go to
    their website
    and you know like nick said if you just
    mentioned the the podcast here a lot of
    my resource podcast
    um you’ll get access to that booklet and
    discount that is that’s money in the
    bank right there for you look at that
    all right man well thanks again and we
    will talk to you soon all right man
    appreciate it i i mean i hate to say it
    but i told you so
    i told you nick really brought a ton
    of really valuable uh perspective and
    insight and wisdom
    for experienced owners for new owners
    for those who are interested
    and or doing uh pick up and delivery and
    for those who
    don’t even have any interest in that he
    just brought a ton of value
    i was blown away and from now on if
    ever wants to come on this podcast who
    does not own a laundromat
    and who has something to sell i’m gonna
    make them listen to nick first because
    he really
    set the bar super high so thank you
    again nick for doing that
    man i hope you guys pulled a lot out of
    that i would love to hear
    you know one thing that you got out of
    that you’re gonna implement you know
    every week i think you need to take at
    one thing to take some action on
    so if you’re on youtube leave a comment
    down below tell me the one thing from
    this episode that you are going to do
    to implement from this podcast episode
    to help you grow your business or
    yourself personally
    and if you are listening on the podcast
    you know head over to laundromat
    show 15 leave a comment over there and
    tell me one thing that you’re gonna do
    to implement uh from this podcast
    episode to help you grow your business
    or and or yourself because i think that
    that action step is so important don’t
    get caught up
    into hearing these awesome guests into
    learning so much
    but not doing anything with it we want
    to develop the habit of learning and
    doing all right so thank you again for
    to the laundromat resource podcast this
    is jordan
    show number 15. we will see you again
    next week
    with some more great great content for
    you to help you grow yourself
    and to help you grow your business and
    find financial three freedom
    through laundromat ownership alright
    guys we’ll see you next week


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