Jordan Berry [00:00:00]:
I’ve interviewed over 200 laundromat owners on the Laundromat Resource podcast and today I’m revealing the three game changing strategies that made the richest ones rich. Listen, these aren’t your basic raise your prices or cut cost tips. These are the mindset shifts, the operational plays and the business philosophies that separate the rock stars from everyone else. If you’re just getting started or if you’re scaling, this video could literally change the trajectory of your business. So let’s jump into it with tip number one. The richest laundromat owners don’t buy laundromats. They buy cash flow opportunities. Most new laundromat owners are shopping for machines, locations and square footage.

Jordan Berry [00:00:51]:
The rich ones, they’re shopping for underperforming cash flow opportunities. They don’t ask what’s the equipment worth? They ask, how can I 2x this income in 12 months? That’s why in our four pillars of due diligence, our fourth pillar is value add opportunities. How can we improve this business? By systematically implanting a game plan to make your business perform better than it did before. Let’s take a look at an example. A good buddy of mine, Dave Laundromat Millionaire Men’s. He bought a struggling store in a rough part of town. Why did he do that? Partly because it was all he could afford. Same with me when I bought my first laundromat.

Jordan Berry [00:01:33]:
But he also bought it because the upside was massive. The previous owner wasn’t running, drop off, machines were down and no vending, no systems. Dave came in, he fixed the operations, he eventually added wash, dry, fold and he tripled revenue. Rich owners buy the upside. They buy the failure on purpose. And don’t hear me saying that they always buy failing laundromats. That’s not what I’m saying. They’re looking for ways that they can optimize or improve operations.

Jordan Berry [00:02:04]:
Those are the small failures that the best owners look for in ways that they can improve the business, create extra cash flow and build equity in their ownership. So don’t pay merely for what the store is today. Value it based on what it is today. But you pay for what you can make. Make it with systems, service and marketing at evaluation of what the store is today. Tip number two, they think like operators until they build an operations machine. Most people come into this business because they want passive income. But the best owners know, listen, there’s no such thing as a truly passive laundromat or any business really.

Jordan Berry [00:02:47]:
At least not at first. The rich owners go Deep on operations, proactive pricing strategy by machine size, staff, staffing, sops, attendant training, turnaround time for drop off, bathroom cleaning schedule, and on and on and on. A great example of this is a couple time guests and power couple Brian and Melissa ram in episode 131. In particular, Brian and Melissa run a huge laundromat portfolio and treat their stores like high end service businesses. Even though they’re mostly unattended. Every decision is intentional. Vending, pricing, folding standards when they have them, even music and volume. Their staff has checklists, cameras have purpose, culture is dialed in.

Jordan Berry [00:03:35]:
The average owner wings it. Rich owners engineer every customer touch point. You want a six figure laundromat or more. Then start being a relentless operator until you build the machine that makes your laundromat irresistible to your customers. Tip number three they sell solutions, not cycles this is the biggest mindset shift I saw from rich laundromat owners. They don’t just sell access to machines, they solve problems for busy people. That means wash, dry, full equals give us your laundry problem, we’ll solve it. Pickup and delivery equals never do laundry again.

Jordan Berry [00:04:17]:
Locker systems mean we’ll clean your clothes while you sleep. Look at Daniel logan from episode 87. Daniel turned his tiny laundromat into a seven figure pickup and delivery powerhouse. He didn’t compete on self serve machines even. He shut that part of his business down and he built a logistics business disguised as a laundromat. He built routes, he used a CRM, and he sold time freedom to customers. The wealthy owners, they market time, convenience and lifestyle upgrades. They tell people their time is too valuable to waste it with the other guys.

Jordan Berry [00:04:54]:
Faster service, a better experience and less effort to check off their least favorite chore means more customers at higher prices. Top 1% owners bet on that mantra every single day. You hear it over and over and over again from top performers on the podcast. If your customer walks out of your store thinking, well, that was easy, then you’re on the pathway to wealth. Rich owners don’t just wash clothes. They eliminate friction, they eliminate wasted time and they eradicate stress for their customers. And they get paid for every ounce of effort they save those customers. Okay, so let’s recap.

Jordan Berry [00:05:38]:
Buy cash flow potential, not just machines. Be an operator until you build an operations machine. Sell solutions, not spins. These three shifts are the difference between owning a job and building generational wealth. Want help applying this to your business business? Start by joining our free community, complete with free downloadable tools and [email protected] join don’t forget to subscribe for more real deal insights from the 1% laundromat owners. Doing it right and hit that notification bell so you can be the first to get more tips on how the 1% laundromat owners are running their businesses so you can model your success after them.