Start by confirming strong coverage in your area; dead zones can ruin even the best plans. Cost matters, but so does reliability, dig into reviews like those for telus customer service to gauge how they handle issues. Some providers offer bundled plans for TV, internet, and phone services, which can save you money. If you’re open to switching, inquire about discounts for new customers. I’ve also found that chatting directly with provider reps often uncovers perks like waived activation fees or bonus data packages.