Reply To: Demographics

[Emerson]

Alex,

One thing I wish that report did do or include would be to separate owner occupied housing by income levels.

Some formulas used to estimate potential market or “core customers” take X % of renters and X % of owner occupied houses below a certain income level and combine.

I have pulled several reports in smaller population areas where the number of renter households and the the number of households below certain income levels are almost exactly the same.

I mention this because if using a formula to estimate market size that factors in X % of renter plus X % of owner occupied housing below a certain income level, it would be possible to overestimate by double counting some renters and households below a certain income level.

Again this only matters if using the type of formula I mentioned.