I have been a mat attendant for 8 years. NO ONE wants to do laundry. I agree that a clean, bright, safe mat will bring people in. Another consideration is friendly, helpful staff. I have regular customers that bypass several mats to come to my store because they know if there is a problem I’ll fix it. If they have a question I’ll do my best to answer it. If a customer feels welcomed and comfortable they will come back time and again.