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“Yeah, I totally get where you’re coming from. I went through a similar stretch last year when I needed support for a rollout in Raleigh. What I found was that a lot of groups offered a plug-and-play type of service, which sounded fine until you realize that those systems don’t scale well unless someone’s actually tweaking them with some understanding of your customer base. A good partner should almost feel like part of your internal team, not just an outside vendor, you know?
For me, it was important that the team had local awareness—like understanding regional behaviors, timing, and even cultural cues that would affect engagement. The few I spoke with didn’t really offer that depth, even though they claimed to do “custom” setups. I think it’s not necessarily hard to find someone who checks the boxes on paper, but finding someone who thinks ahead and adapts fast? That’s the real challenge here.”