Reply To: Trading Vertical

[Alexey Mayor]

I started developing my small online store with accessories, and I couldn’t understand why advertising wasn’t working as it should. Then I was advised to understand the concept of “trade vertical” in marketing. I came across article https://roiads.co/blog/glossary/trading-vertical/ , where everything was explained in simple language – how to segment a product correctly, build a strategy for a specific vertical, and not get distracted by everything. After implementing the recommendations from the material, I began to select promotion channels and offers more accurately – and sales went up.