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In one of the projects, we decided to implement AI to personalize the interface. It was a complex task: it was necessary to adjust the content and recommendations for each user. For example, we integrated an algorithm that analyzed previous purchases and generated relevant offers https://triare.net/insights/ai-features-ecommerce-search-and-personalization/ . The results exceeded expectations: customers began to stay on the site longer and make purchases more often. I can recommend the material AI Features for E-commerce, which describes in detail the technologies for improving UX. Personalization through design allows you to establish a connection with users and increase their loyalty.